The document outlines a communication strategy for the CountryStat community, emphasizing the importance of promoting awareness, partnerships, and stakeholder engagement to enhance data accessibility in agriculture and food sectors. It details approaches for internal and external communication, targeting decision-makers, data users, and producers, and provides key messaging for different audiences. Additionally, it suggests methods for effective communication, including social media engagement, success story dissemination, and the use of various communication tools and resources.

1. Monday, February 20, 2017
Communication
How to reach the CountrySTAT community
CountrySTAT

2. - Provides information
- Raises awareness
- Promotes partnerships and collaboration among
the stakeholders
- Enhances the visibility of CountrySTAT
- Allows active participation of stakeholders and
their engagement
- Ensures coordination and efficiency in project
objectives
Why is Communication Important?

3.  Liaise with communication focal points in Ministries
and relevant National Institutions to promote added
value of CountySTAT
 Encourage participation and engagement of users and
stakeholders through discussion groups and social
media.
 Ensure dissemination of success stories and results
achieved and invest in further fundraising activities.
Communications Strategy

4. EXTERNALLY (on national and regional levels)
 Include communication in country work plans
 Ensure communications support at national and regional
levels
INTERNALLY
 Raise the visibility of CountySTAT:
Internal communication channels (information
materials, FAO Intranet, meetings, networking,
create synergies with similar initiatives)
Communications Strategy

5. - International Organizations
- Regional Organizations
- National Institutions (public administration, research sector,
etc.)
- Civil Society
- Farmers’ Associations
- Private Sector Organizations
- International Governmental Organizations
- United Nations
- Local Authorities
- Media
- Academia and Students
Target Audiences

6. For decision makers:
• “CountrySTAT is a powerful instrument for strengthening
statistical governance and decision-making based on
facts.”
• “CountrySTAT is a strengthening tool for the governance
of the agriculture and food sector.”
• “CountrySTAT is a one-stop centre for official statistics on
agriculture and food.”
Key Messages

7. For data users:
“Easy access to existing data through a single on-line
access point.”
“CountrySTAT is country-owned, sustainable and
accountable.”
“CountrySTAT is an instrument to improve data quality.”
Key Messages

8. For data producers:
‘‘CountrySTAT is a web-based framework for the
harmonization and improvement of the quality of statistical
data on food and agriculture.’’
‘‘CountrySTAT simplifies the process from collection to
dissemination of data and reduce the time of publication.”
‘‘CountrySTAT promotes the exchange of data within
countries, between countries and between FAO and
countries.”
Key Messages

9. - Brochure, Reference Guide, Success Stories,
CountrySTAT National Websites
- Social media (Youtube, Twitter) to promote networking
and collaboration
- Visibility events and sensitization seminars to promote
networking and actively engage the users
- Media coverage of national and regional events through
press, TV and radio
- Wide distribution of CountrySTAT e-newsletter with
updates on recent activities
Communication Tools

10. - Establish detailed plans of communication activities at
country levels
- Identify internal and external ressources (officer in
charge and support if needed)
- Communication plan should include the following
elements:
Communication Planning

11. - Identify the budget needed for the organization of
specific activities at country levels.
- Include the organization of consultation and
sensitization seminars in the work plans.
- When possible, use internal resources.
Budget/Resources

12. 20/02/2017
Statistics Division
Thank you!