The document reports on a workshop discussing strategies to raise public interest in medicines development. Participants were divided into tables to brainstorm potential messaging approaches. The top four issues agreed upon were: 1) knowledge of one's health leads to wellness, 2) people care about food ingredients so they should care about medicine ingredients, 3) patients are essential to medical research, and 4) people can learn about drugs from the independent EUPATI website. Some discussion followed on how to frame each message.