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EUPATI 2014 Workshop, 2 April 2014, Warsaw
Your input to the EUPATI General Public Information Strategy
Report from Working Group 1
How to raise interest in medicines development?
The project is receiving support from the Innovative Medicines Initiative Joint Undertaking under grant agreement n 115334, resources of which are composed
of financial contribution from the European Union's Seventh Framework Programme (FP7/2007-2013) and EFPIA companies.
Many issues:
 7 tables, 6-8 people/table
 12 points per table
 From these 4 taken
 Majority agreed on the next 4 issues
 Some tables were discussing on how rather than
what should be messaged
Top 4 issues
 * my knowledge = my wellness/wellbeing/health
 * you care about your food: are you curious about
what goes into your medicine?
 * without you there is no research
 * know your drugs: visit EUPATI for reliable,
independent info
Top 4 issues
 * my knowledge = my wellness/wellbeing/health
or: our knowledge = our wellness/…)
 Across diseases, so message to all
Top 4 issues
 * you care about your food: are you curious about
what goes into your medicine?
 Message to everyone, mainly adults.
 However, timing crucial (when to be advertised?)
Top 4 issues
 * without you there is no research
 Can it be understood by every patient?
 Via patient organisations or public space.
Top 4 issues
 * know your drugs: visit EUPATI for reliable,
independent info
 Not really seen as message, but rather
advertisement for EUPATI. No solution.
Extra points
 * people want EUPATI not to be separate
=> feeling of inclusion
* no talking about safety of drugs (in contrast to
EU survey) participants see it from the positive
side

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How to raise interest in medicines development: Results from Workgroup 1

  • 1. EUPATI 2014 Workshop, 2 April 2014, Warsaw Your input to the EUPATI General Public Information Strategy Report from Working Group 1 How to raise interest in medicines development? The project is receiving support from the Innovative Medicines Initiative Joint Undertaking under grant agreement n 115334, resources of which are composed of financial contribution from the European Union's Seventh Framework Programme (FP7/2007-2013) and EFPIA companies.
  • 2. Many issues:  7 tables, 6-8 people/table  12 points per table  From these 4 taken  Majority agreed on the next 4 issues  Some tables were discussing on how rather than what should be messaged
  • 3. Top 4 issues  * my knowledge = my wellness/wellbeing/health  * you care about your food: are you curious about what goes into your medicine?  * without you there is no research  * know your drugs: visit EUPATI for reliable, independent info
  • 4. Top 4 issues  * my knowledge = my wellness/wellbeing/health or: our knowledge = our wellness/…)  Across diseases, so message to all
  • 5. Top 4 issues  * you care about your food: are you curious about what goes into your medicine?  Message to everyone, mainly adults.  However, timing crucial (when to be advertised?)
  • 6. Top 4 issues  * without you there is no research  Can it be understood by every patient?  Via patient organisations or public space.
  • 7. Top 4 issues  * know your drugs: visit EUPATI for reliable, independent info  Not really seen as message, but rather advertisement for EUPATI. No solution.
  • 8. Extra points  * people want EUPATI not to be separate => feeling of inclusion * no talking about safety of drugs (in contrast to EU survey) participants see it from the positive side