How to Publish an Online game (WoL2)

“
How we Publish
an Online Game ”

How we publish an online game / World of Love 2 Preloaded

First, some background


Coming soon...


70% comissioned
(£££ then game)


Why, who, what, how?


Why?
The reason / objective
Marketing?
Education?
(What does success look like?)


Who?
Target audience =
Genre
Platform
Complexity / Accessibility


What?
(the hardest one!)
Uniqueness?
Point of difference?


How?
How will it be found?
Why will they come back?
How can we drive MORE traffic?
= A publishing strategy


(7 things we do)


#1 Seed Smartly


#1 Seed Smartly

Create a seeding matrix!
Be reactive
Time poor = be smart


#2 Work with Pirates


#2 Work with Pirates

Pirates = Free distribution
Help them, help you


#3. Integrate with Portals


#3 Integrate with Portals

Integration = Promotion
APIs FTW!


#4. Adapt to the ‘Host’


#4 Adapt to the ‘Host’

Mutiple hosts = multiple needs
1 version, multiple configs.


#5. Listen to your Players


#5 Listen to your Players

Involve community early
Stick around
(Don’t take it personally)


This game rocks! Handling a sailing ship should be a
challenge, so the argument that it is too difficult is
just whining... Single player games easy to beat...

It has some nice ideas, but, unfortunately, very bad
features as well... Auto zoom should be controlled by
the user ... Loot disappears too quickly...Very
original, but I as many people expect to see some
improvements as this game has so much potential

If you’re being kicked out of multiplayer it’s your
frame rate... right click and go to the quality setting

#6. USE Analytics!


#6 Use Analytics

Set it up right!
Watch ‘live’
Inform future strategy
Targets = Repeat biz


23% (Med)

95% (V. Easy)

14% (Hard)

90% (Easy)

#7. Be Web-friendly


#7 Be Web-friendly

1 x SEO’d destination
Thumbs + icons
Agree # tags


The end.


How to Publish an Online game (WoL2)

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