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Pipeline Summit: How to merge Content and Paid Traffic to make Sales
- 1. CONTENT + PAIDTRAFFIC = $$$ by Ewa Wysocka & Samuel P.N. Cook
- 2. Who are we? ●Good Tribe Consulting (Ewa) ● James Cook Media (Sam) ● Traffic & Conversion Meetup (Seminars, Workshops and Masterminds) ● Strategy & Psychology of Online Sales First! (Tools and Technology Second)
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- 4. Build a FUNNEL=> blend CONTENT & PAID TRAFFIC
- 5. Go for: LTV >3 x CAC LTV - Customer Lifetime Value CAC - Customer Acquisition Cost
- 6. Case #1 ● B2C ●LTV ~ 110 PLN (video courses) ● CAC should be max 36 PLN
- 7. Webinar Campaign FB videoads FB retargeting to video watchers ONLY FB retargeting to Webinar Signups ONLY
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- 9. Conversion results 2896 (40%) 966 (30%) 145 units (15%) 7240
- 10. Price per events 1,7PLN 5,1 PLN 34 PLN 0,68 PLN 0,05 PLN
- 11. Case #2 ● B2BBusiness Training ● LTV = $10 903 (a line of Business Coaching Products: main product, upsells and downsells) ● CAC should be max $3 654
- 12. Application Calls Campaign FBvideo ads with CTA Offer Optin in Ad
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- 14. 44 (67 %) Conversion results 44 (67%) 65 (7,5 %) 35 (79%) 17 (49%) 864 (14%) 6 043 (10%)
- 15. Price per events $7,94 $ 105,52 $ 155,88 $ 3 712 $ 0,88 $ 0,09
- 16. 3 Strategies YouCan Implement Right Now
- 17. 1. Master theflow & psychology of your Online Funnel
- 18. 2. Use Facebookvideo campaign to warm up cold traffic before you ask for anything (even an optin).
- 19. 3. Spend over50% of your budget on your front end content. Over 50% of budget!
- 20. To get slidesand quick video tips Like us