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![References
[ITA] Product ownership e misurazione del valore del
prodotto
http://bit.ly/ABD19POUX
Quantitative versus Qualitativa Usability Testing
https://www.nngroup.com/articles/quant-vs-qual/
[BOOK] Observing the User Experience (2012)
https://www.amazon.it/Observing-User-Experience-
Practitioners-Research/dp/0123848695
Thank you! " #](https://image.slidesharecdn.com/abd19artangiblecomemisurareilvaloredelprodotto-190914161404/85/How-to-measure-the-product-value-40-320.jpg)
Uploaded byIlaria Mauric
How to measure the product value
The document discusses measuring product value. It notes that product owners should focus on creating useful and valuable products rather than just completing tasks. Both qualitative and quantitative research methods are important to understand users and measure metrics. Key metrics could include product usage, ratings, wait times. Both business outcomes and user needs should be considered. Feedback loops are important to continually refine products based on learnings.
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How to measure the product value
- 1. How to measurethe product value Agile Business Day September 14th 2019, Venezia
- 2. Ilaria Mauric Head ofdesign @ilariamauric Giovanni Puliti Agile coach and Trainer @giovannipuliti
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- 7. It’s done whenit’s done. (aka “it works for me”)
- 8. Extended lifecycle BUSINESSPROFITS Development IntroductionGrowth Maturity Decline TIME
- 9. from backlog compiler from “it’sdone when it’s done” to product strategist to “create something useful and valuable”
- 10. We need tomeasure in a different way.
- 11. Direct external measurements Indirectinternal measurements
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- 14. Indirect internal measurement Leadtime, cycle time, etc. NUMBEROFACTIVITIES DAYS, WEEKS, SPRINTS Backlog Requirements gathering Development Test Deploy
- 15. No… I gaveup by now…. When I call I’m kept on hold, no one ever answers. I don’t find you in the list….. Did you call to reschedule your appointment? We are here to answer every morning. I don’t doubt it… but I hold indefinitely and sometimes I got dropped. You tell me if there’s another service available every morning for 4 hourse…. I don’t think that a metric….
- 16. Direct external measurements. Getting outof the building.
- 18. B2 C B2 B2C B2 Health Service (C)2 U
- 19. More a KPIthan a User? ‣ Patients per room ‣ Staff-to-patient ratio ‣ Bed or room turnover ‣ Patient Wait Times By Process Step ‣ Time Between Symptom Onset & Hospitalisation ‣ Average Insurance Claim Processing Time & Cost ‣ … Source: https://www.clearpointstrategy.com/25-healthcare-metrics-kpis/
- 20. Define which datayou want to use. Define how to use them. Be open to review them.
- 21. Qualitative design research Throughlive observation, face-to face interviews and stories, it aims to understand user’s behaviours, motivations, needs, pains, emotions and real contexts.
- 22. Quantitative design research Throughnumbers and graphs, it gives a picture of the magnitudo of the “nitty-gritty” facts, their distribution, their frequency, their tendency.
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- 24. What do weneed? exploratory WHY innovation evaluative HOW maintenance SolutionProblem
- 25. We believe thatimproving the product water resistancy will help patients using it when swimming or training. KPI: product usage over summertime today: -40% - goal: same as winter ! We believe that letting users editing carbos will improve ratings or reviews in the store KPI: ratings and reviews on the App Store today: 1,8 - goal: 2 !
- 26. Measuring UX ina scrum team, by Mr. David Travis at BAD Conference 2019
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- 28. #1 Product is notmaking a project. We need to ask ourselves (first with the vision and the need profiling, but then with measurement) if what we’re building is useful for anybody
- 29. #2: PO Perspective ‣PO is not just backlog compiler, or request decoder. ‣ A PO is a promoter, an investigator, an interviewer, a strategist. ‣ When it’s done it is still undone (understand a change of perspective is needed). ‣ Design during the setup phase (budgeting, design, staffing,.. ), resources to define the metrics and then apply them
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- 33. FEEDBACK VISION BACKLOG ITERATIVE PRODUCT DEVELOPMENT 2
- 34. FEEDBACK VISION BACKLOG ITERATIVE PRODUCT DEVELOPMENT 2 USER NEEDS
- 35. FEEDBACK VISION BACKLOG ITERATIVE PRODUCT DEVELOPMENT USER NEEDS 2
- 36. FEEDBACK VISION BACKLOG ITERATIVE PRODUCT DEVELOPMENT USER NEEDS 2
- 37. USER NEEDS FEEDBACK VISION BACKLOG ITERATIVE PRODUCT DEVELOPMENT 3 DELIVERED VALUE MEASURE
- 38. #3: UX perspective ‣be crystal clear about the business model ‣ declare the personas of the product and their role (customers, users, stakeholders), but don’t ignore edge cases ‣ declare your KPIs (business, product and team) ‣ declare what are the principles that you’ll put in the product, regardless the KPIs
- 39. #3: UX perspective ‣get out of the building, but don’t delegate: bring data inside and use them ‣ define how to measure the internalisation of the research within your process, measure it like you measure your agility ‣ never forget that you are not the user of the product you’re working on.
- 40. References [ITA] Product ownershipe misurazione del valore del prodotto http://bit.ly/ABD19POUX Quantitative versus Qualitativa Usability Testing https://www.nngroup.com/articles/quant-vs-qual/ [BOOK] Observing the User Experience (2012) https://www.amazon.it/Observing-User-Experience- Practitioners-Research/dp/0123848695 Thank you! " #