In a world where advertising data is becoming increasingly complex, MMT helps you leverage your data to enhance your advertising performance. MMT’s media, data and technology experts help companies gain advertising insights and make informed decisions to improve their advertising performance with individual data science and business intelligence solutions.

2. How to make the most out
of your media budget?
MMT helps you better leverage your data
to enhance your business performance.
2

3. 321
Bringing the term “data is the new oil”
to life can be an expensive learning curve
3
Status Quo
Mercury Media Technology
do not have
access to data & data experts
Legacy teams have too
little experience
complexity of media
manual work
extensive
implementation, operating &
maintenance costs
Agencies are lagging Tech providers are too
optimistic

4. 321
Data infrastructure is fundamental to
future-driven business success via advertising
4
Our beliefs
Mercury Media Technology
Media has the greatest ROI
Media drives income
Infrastructure and visualization are
mandatory
understanding all
aspects of performance
Data as core Literacy is key

5. We leverage your data to enhance
your business performance
5
What we offer

6. 321
We help clients leverage key data to boost
advertising into business growth levers
6
What we offer
Mercury Media Technology
forward-thinking,
tap into
our extensive knowledge in the field of
media & technology
Media and Tech
Know-How
actionable insights
support our clients’
business growth
Data Science & Business
Intelligence Experts
Oriented towards
Business

7. Key areas where we
help our clients:
7
Martech Consulting and
Implementation
we help advertisers
transition to data-driven marketing provide custom
analytics & optimization
recommendations
MMT proprietary tools for
media management
What we offer
Mercury Media Technology
web-based solutions
advertising campaigns
managing supplier relationships.
Actionable Insights for
Advertising

8. 10-20% improvement of direct
advertising impact
using MMT budget allocation modeling
8
What we offer
Source

9. 40% less time spent
on campaign operations thanks to MMT
Mercury
9
What we offer
Source

10. Up to 90% input error reduction
on regular campaign management tasks thanks
to MMT Mercury
10
What we offer
Source

11. 94-96% precision rate
in advertising impact predictions using MMT
data science
11
What we offer
Source

12. 4-week extensive support
during the MMT tool implementation phase
12
What we offer
Source

13. Experts in data-driven media
solutions and consulting
13
Who we are

14. 14
What our clients say
Denis Scollie
brings
to the table combined with their extensive support
during the implementation phase helped us
.”
Mercury Media Technology

15. 321
We are agnostic omni-channel
tech pioneers
15
We are born in Media We matured in the advertising shift
to digital and social
Who we are
Mercury Media Technology
We have been raised in Tech

16. Our management team has a solid track record in
martech, digital and change management
16
Who we are
Mercury Media Technology
Tobias Irmer, CEO
20+ years in platform development
and martech consulting
Gunnar Neumann, CCO
10+ years in digital data
and change consulting

17. Our team leaders are experts in communications,
data architecture and implementation
17
Who we are
Mercury Media Technology
Aiko Müller,
Support &
Implementation
10+ years in media, support &
implementation
Vivian Reifschneider,
Marketing & PR
10+ years in marketing & PR
Ole Reifschneider,
Data Architecture
10+ years in data engineering &
martech
Lauriane Tiard,
Client Relations
15+ years in media & strategy
consulting

18. Born in 2016
when MMT Mercury was launched
outside the pilot group
18
Who we are

19. 30 experts from 11 countries
make the MMT team a strong partner
19
Who we are

20. 18,000 campaigns successfully
executed for our clients
20
Who we are

21. 21
Our global client footprint
Currently working
Partners in place
Ramping up until the end of 2021
Mercury Media Technology // global client footprint

22. Our consulting methodology
22
How we work

23. MMT experts are equipped to tackle any challenge
faced by modern marketers
23
How we work
Mercury Media Technology
We are not reinventing the wheel – but the travel - starting by understanding your
objectives and culture.
∙
∙
∙
∙
∙
If you are the smartest
person in the room,
then you are in the
wrong room.
Confucius

24. Understanding
the dynamics
24
A robust process
for every project
Mercury Media Technology
Our consulting methodology
7 // Assessment
1 // Chemistry
2 // Diagnostics
3 // Iteration
4 // Prioritisation5 // Structure
6 // Roll out

25. Thank You!
Vielen Dank
Merci
Gracias
Obrigado
ありがとうございました
धन्यवाद
‫ﺷﻛرا‬
25
Any questions
about structuring
your data projects?
Contact us
hello@mercurymediatechnology.com