Konzept PR is a PR agency founded in 1993 with over 20 employees who have expertise in engineering, marketing, communications and technology markets. They offer a range of PR services including press relations, events, media training and internal communications. Their approach focuses on strategic thinking, creativity, building personal relationships with journalists, and commitment to customer needs. They evaluate their work through online reporting, status calls and meetings. Konzept PR has experience working with technology and storage companies to develop targeted PR campaigns.

1. Introduction Konzept PR The Agency for the Information Age

2. Experience Founded in 1993 by Thomas Kraus and Juergen Gocke more than 100 man years of journalistic experience editor-in-chief expertise

3. Expertise 20++ employees / engineering background marketing background communications science background long time knowledge of the high tech markets personal relationship to the leading journalists

4. How we work Strategic Thinking Creativity & PROACTIVITY Personal Relationship: building Trust COMMITTMENT to customers needs and targets Analysis Strategic Planning Realization Preparing Doing Controlling The Levels of Proactivity

5. Complete Range of Communication Services External PR Press office: Permanent Dialogue with the Press Announcement Programs Events Case Studies Press Conferences/Meetings/Round Tables Press tours Trade Show Support Newsletters Media Training etc Internal PR Marketing Projects & Consultancy

6. Our Evaluation Methodology Online Reporting Monthly status Monthly Conference Calls Monthly / quarterly meetings Coverage Analysis: KPR-Algorithm Media Maker Surveys

7. PR and MORE... First PR-TV channel Itnews-tv.com „ Company TV“ Media Training TV studio Company Press Development and Realization of Magazines, Newsletters, Ezines etc... Channel Marketing Projects Reseller Seminars, Introduction tours to distributors

8. Clustering Technology Approach Creating Teams with specific technology / market Know How Leveraging several Source´s exeprience Electronic components and assemblies Doepke Schaltgeräte Schäfer IT Systems Spelsberg GmbH Daetwyler Kabel und Systeme eLearning HP Education Service Sumtotal Pathworks Storage / Backup Atempo Bell Micro (Distr.)‏ Datacore Software Evault PSP (Distribution)‏ Tandberg Data

9. Professional Background Account Directory Michael Baumann, 37 years Assistant Managing Director Konzept PR Germany Director PR Storage 10 years Expertise in the IT, high tech & Telecom sector (B2B & B2C)‏ editorial expierence for a weekly newspaper and technical publications responsible for International PR programs for Atempo, Aten, Cyberlink, DataCore, GN Netcom (Great Nordics), Grau Data Storage, McData, Printronix, Quantum, Tandberg profound knowledge of storage, backup and archiving market + technology

10. Direct Communications: Our close relation to the key press contributes to efficient press events What We Can Do for You Press visit McDATA / Handelszeitung Example recent DataCore product launch: 1 day Press Tour with 7 interviews CeBIT support with 15 interviews Result: more than 25 articles (CZ, CW, InfoWeek, CRN, CP, IT Business, iX, PC Pro, VDI Nachrichten...

11. What the clients say: "As someone who has worked with many PR agencies for over 25 years, I recommend KONZEPT PR very highly. They understand how to work with you to get your message across, they have a proven methodology and you get to work with highly professional account managers to make sure you are getting top results. They have the experience and close relationship with the leading press and the quality of the results for us have been super." George Teixeira, CEO DataCore Software

12. “ For many years we are working together with KPR and we achieved a continuous increasing press coverage. Especially the high level technical and case study competence of KPR has impressed me. Their professional service based on their excellent contacts to the key journalists and magazines is always taylored for our needs – flexible, straighforward and established.” Otto KILB, Strategic Development Manager Printronix EMEA

13. " KPR is doing a great job for us - in every respect and since 8 years now. Just go on like that...“ Johannes Müller, Member of the Board, Daetwyler AG Cables+Systems

14. „ I have worked with Konzept PR for over five years at two different companies. They have been Quantum's strongest agency compared to all other agencies we were working with (globally)... They deliver over and above our retainer expectations and have always been able to suggest and implement additional activities and thought leadership projects. They have strong technical expertise, and are very proactive - continuously driving ideas and initiatives to give us our share of voice. Marije Stijnen, Director of Corporate Marketing Tandberg Data

15. Why KPR? Where we see our strengths knowledge of your market(s) & technologies intense relationship to the key press strategic approach flexibility, availability, speed effectiveness proactivity MARKETING support (Channel, Web, Vertical etc)‏ Motivation: We are committed to get out the MAXIMUM of ressources

16. Why KPR? „ KPR had and still has my vote as the best PR agency I have ever worked with...“ Henrik Hansen Marketing Director EMEA, Quantum