An end to end business execution plan for co-working space. It includes complete strategy and end to end plan.

1. Rishabh Bharat
Expansion | Execution | Delivery
8828217883 | rishabhbharat@gmail.com
Co- Working Space Expansion Plan

2. Wifi:
Do we offer an average internet speed (2 mbps) or more?
Do we have proper internet connectivity?
Ease of commute:
Is this closest to clients home?
Does this space has access to public transport?
Existing tenants:
Do we have a active clients business?
Will my tenants business benefit by working from your loaction ?
Seating infrastructure:
Are the tables and chairs comfortable to work? Do we offer open spaces and
private cabins?
Networking:
Do we organize any events/seminars?
Are the existing tenants interactive?
Cost:
Do we demand for a security deposit?
Is the cost for other facilities included in the membership fees?
Favourable environment:
Do they have a positive culture?
Are the existing tenants supportive of each other?
Does it offer a distraction free environment?
Food & Beverages:
Do we have a cafeteria?
Office space:
Do we offer breakout spaces?
Do we have clean toilets?
Do we have a power backup?
Do we have a meeting room?
Does the space have good fragrance?
Security:
Do they have CCTV cameras?
Do they provide dedicated lockers?
Flexibility:
Do we provide 24-hour access?
Can tenants move around in the open space without any restriction?
Expansion Strategy
Expanding within your current location Moving your entire space to another, bigger building
Expanding with a second co-working space
Expansion Plan
Or
Selection criterion for Co-working Space by Tenants

3. Identified Expansion Cities
Connectivity
Demand
Recreational Area/ Hospital
Other Offices/
Educational institutions
Near Jaipur Metro Station Chandigarh Sector -17 Lucknow - Hazratganj
Good
High
Available
Available
Good
High
Available
Available
Good
High
Available
Available
Area
Three Cities have been
identified
All these cities are part of
North Zone with rising Start
up ecosystem and new
corporates venturing in.
Jaipur Chandigarh Lucknow

4. Occupancy Plan driving Revenue

5. Tentative P&L Sheet
Marketing Budget

6. Personal office space
Shared work zones
Formal meeting rooms
Informal meeting zones
Breakout areas
Cafeteria / coffee shop / bar
Legal contract signing for Building takeover Setup time for the complete renovation – 3 months
Major Component for Design and Area Bifurcation
Comfortable, durable furniture
Fast internet connections with
large bandwidth
Private quiet spaces
Meeting rooms
Access to natural light
Noise control Climate control
PERFORMANCE AND COMFORT COMMUNITY DEVELOPMENT
Conference spaces
Shared workspaces
Moveable furniture
Coffee shops / beer taps /
canteen areas
Intranet or shared website
portal
INSPIRATION & ENGAGEMENT
Modular furniture
Writable walls
Prominent signage
Showcasing members’ work
Nooks, cubbyholes and
lounges
Stunning art and branding
AGILITY AND FLEXIBILITY
Help desk
Modular furniture
Easy to move in spaces
Simple decor in work zones
Customizable private
offices
Setup - Approach

7. 50% on Office Space
• Building out on a variety of sizes.
• Some will be individual offices and some will
be team offices.
• Using an average of about 120 square feet
per office, this would give you space for about
40 total private offices, ranging anywhere
from one person to about 6-7 people.
10% to 15% on Meeting Space / Huddle Rooms
• 120 square feet for a 3-4 person room.
• 150-160 square feet for a 6-7 person meeting
room.
• One large room dedicated to big projects, which
could fit around 14-16 people at approximately
450 square feet.
20% on Coworking Space (Open Floor Plan With
Desks)
• “ Research over the years tells us if more than 20%
of the space is dedicated to open coworking space,
it will create an inefficient floor.”
• So, about 2,000 square feet of our space would be
open desk space. To further break it down, split this
into about 28-30 hot desks, about 18-20 dedicated
desks.
• If require include about 100 square feet of private
phone booth space, that would accommodate about
15% to 20% on Corridors / Kitchen / Storage /
Restrooms / Wait Area
Let’s say the remaining 1,750 square feet is allocated to
all these miscellaneous areas. Seems pretty self
explanatory, as far as needing halls, walkway space,
restrooms and storage rooms. Allocate about 400 square
feet of this to the kitchen, which is a very important asset
in your space. A quality kitchen will serve as a gathering
spot and a relaxing area. If you have space for bench
seating in the kitchen, definitely add it.
10,000 Square feet of Facility
Setup – Approach – Area Division

8. Target Audience
People from 25 to 60
year old
Freelancers
Self-
employed/
Small
business
owners
Designers
Developers Start-ups
Sales and Marketing Initiative
We’re a local business, make sure we’re on every local business listing we can put our hands on, starting
with Google My Business.
Make sure we have a blog that’s helpful and engaging to our audience. Write for people not
search engines and we will see results. This is probably our top source of quality members
that have done their research and know to trust google ranking algorithm. Try to get our
members to give honest reviews, this helps Google rankings and the people searching for
spaces too.
Google Organic
Search
Blogging
These are the ways we have tried and tested to reach prospective members:

9. PR (public relations)
It is a big way to get recognition. Like I mentioned before, trust is huge in today’s marketing, so if you can
get reputable sites and journalists to talk about your space and your events, you’ve struck gold. We get
consistent quality traffic from articles we’ve been mentioned in and it allows you to put yourself and your
space in a great advantageous position..
Events
Either networking our self or with our team on other people’s events or hosting our own, people need to
know our space without any feeling any commitment. The best way is to create our own events, as people
will either join us if they like them or tell their friends about us. Events also allow us to create content to
share on social media or blog posts.
WOM - Members
Our members will be your voice and brand ambassadors: if their experience at the space is superb, they will
recommend it to the people they know. That's why you must make sure it is the best it can be, have great
costumer service, fulfill their needs, never ever cheat them with hidden fees and tricky unfair agreements,,
introduce them to others, create member only events… you get the point.
Conferences
To Attract corporate clients we should be participating in the corporate workplace conferences

10. We’ve should have got ads running on AdWords and hiring a good agency to make sure that our ads are
optimized within your budget. If not, we can do it our self if we follow Google's own documentation. I’m a little
on the fence on this one though, PPC is expensive and very often we’re competing against the big guys with
huge budgets, and also against office brokers websites that don’t have space themselves but spend a
considerable amount of money in ranking in search results but at the same time almost everyone is doing it
because it does work.
Pay per Click
Social Media
Each social media is its own world, with its own strategy and audience. Therefore, it’s a vital part of any
multi-channel marketing campaign and shouldn’t be left forgotten. We should be sharing the moments and
stories that happen at our space, as well as all our content, like blog posts and news articles.
It’s hard to keep up with all of them, but video is probably the best way to promote our business in social
media. However, it is also the most expensive and time consuming.
•We like to use Instagram, since it’s where we found the most engagement.
•Twitter is also widely used by businesses and start-ups,
•Facebook brings fairly good traffic as well,
Print
Direct mail to local residents or placing at locations where residents will see them, outside signage if you have
availability, and stickers are always good to give out at events.

11. Email Marketing Communication
Newsletters can be powerful tools for both marketing and customer engagement. The trick is getting the content right. If
you are going to invade your contacts’ inboxes, make sure what you’re saying is something they want to hear. Here are
some of our favorite ideas for newsletter content:

12. Community Management Initiative
Co-working Events For Members
Happy Hour: Schedule happy hour on regular
days and begin around 4 pm so members are
more likely to be aware and to find the time to
attend. Lunch-and-Learns: Over lunch, host a book club,
brainstorming session or social potluck meal.
Purposeful Networking: The most effective networking
event ideas put the organizer in charge of making
connections.
Accountability Cohorts: For interested members
utilize resources such as "cotivation" for short-
term accountability groups.
Purposeful Breaks: Providing classic board
games in communal spaces to encourage
member interaction.
Day Trips: A change of scenery may be just what your
members need.
Book Club: Form a group, select a book, and
pour the wine... it’s a recipe for one great
evening.
Guest Speakers: Host a lecture or presentation from a
thought leader in your industry, either in-house or via a
TedX Talk.
Family Events: Employees are happier when
their families are involved.

13. Community Management Initiative
Coworking Events For Prospective Members
Shadowing: Invite potential members to shadow a
current member during the workday.
Morning Yoga: Introduce prospective members
to your shared workspace by welcoming the day
together through morning yoga..
Training: Utilize your coworking space for free training
courses open to the public. For example, if you are full of
tech companies, offer training on the hot
new programming language or growth hacking.
Happy Hour (again!): When prospective
members arrive, make sure to greet them by
name. Make personal introductions to current
community members.
Meetups: By opening your space up to local meetup
groups,, you’re helping to attract new members by
showing off your shared workspace to those who may be
interested.
Launch parties: Independent record labels, local
book publishers, and others in the creative field
are always on the lookout for a great space to
host a launch party.
Co-working Events For the Community
Charity Swap: It’s a wonderful way to bring members
together, and also benefits a number of charities. That's
the definition of a win-win!
Service Days: Working for the betterment of your
community not only gives back but strengthens the bonds
Gift Drive: Sponsor a holiday gift drive partnering
with philanthropic organizations
Blood Drive: Organize a blood drive for
members. Blood banks often have mobile units
willing to travel to your location.
Now that we've engaged our members to do their best, some are graduating to dedicated offices. So we always
need a backlog of prospects.

14. Networking. Collaboration. Community.
Organizing an event
Five success metrics that apply across a wide range of events:
• Attendance. How many people attended and who were they?
• Attitudes. How did everyone -- attendees, organizers, sponsors,
etc. -- feel about the event?
• Economic impact. Did the event increase sales?
• Sponsor value. If the event had sponsors, how much did they
benefit from it?
• Goals. Did the event meet its goals?
Setting Goals When planning an event, the first
thing you need to think about are your goals.
• Increase awareness of your space among the
coworking community
• Foster relationships between members
• Provide networking opportunities for members
and local businesses
• Provide educational opportunities for members
• Build partnerships with the local community
Promotion of Events
• Word of mouth. Talk to people, get them excited, and they will get others excited. Email. Send out an email with
a calendar invite to the members and other distribution lists.
• Social media. Blast event on Twitter and invite people on Facebook. Consider creating a unique hashtag that
attendees can use before, during, and after the event takes place.
• Community outreach. Contact local individuals, groups, and businesses that might be interested in your event
and invite them personally.
• Website. Put the event on our coworking space’s online calendar and write a blog post about it.

15. Resource Planning
• Relationship Facilitation
• Networking event and party
• Community and Communication
Coworking
Management
• Service Diversity and Price Plan
• Promotion and Public relation
• Alliance and Partnership
Membership
Management
• Space and Interior
• Facility and Device Solution
• Mentoring and Education
Supporting
Management
City Head
Hub Head 1
Hub Head 2
Operations Manager
Community
Management
Facility Maintenance
IT Support
Front Desk Officer
Digital Marketing
Manager
Business Development
Manager
Operation Elements Suggested Hierarchy Structure

16. Senior Leadership
Community Partnerships Manager/Business
Development Manager –
• Partner research and development
• Networking
• Partner management
• Corporate and Community Sponsorships
Operations
Operations Coordinator –
Resource Planning
City Head/ Hub Head
• IT Systems Maintenance (CRM, network reliability,
software integrations, etc.)
• Facilities Management
• Policy/Procedure Development (often with help from
Community Manager)
• Managing Operations Staff
• Security and Access Management Systems
Maintenance
• IT Systems Maintenance
• Facilities Maintenance
• Security and Access Management Systems
Maintenance
Operations Manager
• Building valuable partnerships
• People Management
• Fundraising (investment, sponsorship, etc.)
• Location Expansion and Growth Strategy
• Filling in for any gaps in staffing needs

17. Community Manager – Assistant Community Manager –:
Member Management
Event Manager – Event Coordinator –
Events
• Membership Sales Strategy
• Hosting member gatherings (dinners, breakfasts, happy
hours, clubs, etc.)
• Member Policy Development and Enforcement
• Creating the space “vibe” (a general awesome feeling
that resonates with your members)
• Member Communication Strategy
• Billing Dispute Resolution
• All Assistant Community Manager duties if there isn’t
one on the team
• Space setup and teardown
• Organizing catering and entertainment
• Greeting attendees and performing attendee checkins
• Testing and running A/V equipment
• Event Rentals
Resource Planning
• Event Planning and Events Strategy (Content/Event
Partnership Building and Networking
• Event Logistics and Execution
• Expanding event space capabilities and quality
• All Event Coordinator duties if there isn’t one on the
• Member Signups
• Member Communication
• Tours
• Introducing new members to the community
and facilitating connections
• Some facilities maintenance (esp. if there is
no operational role present)
• Can double as the Front Desk Associate

18. Front Desk Associate –
Marketing Manager –
The core responsibilities of this person include:
•Marketing Strategy Development
•Online Marketing (social media, content marketing, advertising, blogging, etc.)
•Print Marketing (flyers, brochures, exterior signage and murals, etc.)
•Design
•Copywriting
•Screening for members/non members (assuming no technical solution is implemented)
•Greeting guests and informing members of guest arrival
•Accepting packages and sorting mail
•Opening and closing space daily
•Keeping kitchen area up (brewing coffee, loading/unloading dishwasher, etc.)
•Keeping space tidy throughout the day

19. •Utilization patterns over the course of the day for different types of members
•Utilization patterns over the course of a workweek
•Mapping of the bandwidth consumption for internet, WI-FI, and phone use
•Understanding these same factors when an event or workshop is taking place in
the office
•Revenue per square meter
•Revenue per member
•Revenue per work station
•Sales conversion ratios
•Cost per lead
•Surveys to deem member satisfaction
•Synergies and collaborative projects between members
•Connections and friendships
•Success stories
•Event attendance
•Quality of event feedbacks
•Event attendance patterns
Operational
Performance
Community
Performance
Business
Performance
Monthly Review Report
Sample Report

20. Thank You !