How to liberate creativity
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How to liberate creativity
- 1. How to Liberate Creativity & Entrepreneurship Hajar Charkaoui Bruxelles -Belgium
- 2. The creative process • Problems that may restrict creativity • How to eliminate those restrictions • Hot to lead • How not to lead • How to encourage creativity • Phrases to avoid • Set up a creative environment • Creativity among chaos: is this possible?
- 3. Factors that hinder creativity • Praising individuals for individual contributions • Hierarchies – chains of command • Employee separation due to departmental functions • Growing competition from other companies • Too much time staring at computers (in the box) • Getting stuck in routines at work • More focus on end results rather than process Creativity is the process, not the result! How to eliminate creative roadblocks • Competition can make people want to withhold their ideas • Create a network structure rather than management to eliminate hierarchies • Work together to enhance creativity • Build off of each others ideas • Eliminate or minimize internal competition • Reward teamwork and “out of the box” thinking • Embrace individualism • Get to know customers and what they want
- 5. Example (cont’d.) Benefits • Self-driving cars could generate billions of dollars a year in revenue from mobile internet services and products • Future owners of self-driving cars could save up to 50 minutes a day, some of which is likely to be spent surfing the web • the additional free time in the car could generate about $5.6 billion a year in digital revenue for each additional minute that vehicle occupants spend on the internet - as much as $140 billion if half their free time in the car, or roughly 25 minutes, is devoted to daily web surfing and shopping. • The revenue may be divided among the vehicle manufacturers, their major hardware and software suppliers and web-based providers of goods, information and services.
- 6. Understand your customers On the street with customers Make unique products Full size electric motorcycle
- 7. Not everyone perceives things the same What do you see?
- 8. How to lead • Let others take charge • Put everyone on same level • Keep everyone engaged • High energy & humor • Create a fun environment • Stay positive • Encourage failure • Focus on ideas • Build on other ideas
- 9. How NOT to lead • Put down people/ideas • Judge • Criticize or praise • Try to relate • Focus on individuals • Create restrictions • Discourage failure Ex. Pixar’s motto “Go from suck to non-suck” Build off of mistakes or work that “sucks” originally
- 10. Phrases to avoid • Let’s discuss it later • That’s not our problem • We have never done it that way before • It’s too late or too early • This won’t work or be accepted • It’s not in the plan Phrases like these cause discouragement and unwillingness to contribute ideas
- 11. Set up a creative environment • Happy colors and images • Light Blue – boost mental clarity • Red – can trigger aggression and anxiety • Team bonding activities • Positive environment • Personal touches • Retreats • Doodle areas
- 12. Encourage doodling anytime, anywhere!
- 14. Chaos Theory Enhance Perturb Attract Excite Need for something new Nothing existing is working & ideas form Getting attracted to the idea Exercising and living the idea
- 15. Existing examples http://www.forbes.com/innovative-companies/list/ 75.9 35.6 62.4 22.3 71.657.8 8.254.746.771.4
- 16. The Hover car concept • https://www.youtube.com/watch?v=f6ums9UiZA8 • The hover car concept was one of over 119,000 ideas submitted during the People's Car Project that Volkswagen held in China prior to the auto show.
- 17. Our Ideas Facilitate Motivate Implement Celebrate
- 19. Don’t Forget!
- 20. Thank You
Editor's Notes
- In order to figure out what we must do to liberate creativity in the work place, we must first acknowledge what problems companies face that hinder employees from being able to think creatively or voice their opinions and ideas.