The document discusses the challenges posed by the ego, which stems from evolutionary instincts that prioritize social acceptance and fear of rejection. It highlights how these instincts can lead to difficulties in modern situations like sales, where rejection can discourage individuals. The key to managing the ego is to accept and appreciate it while focusing on long-term goals that outweigh short-term gratification.

2. There's a lot of ways our ego can get in
the way.

3. Even coming to an agreement on what
the ego is can be difficult.

4. From a purely biological standpoint, it
can be considered a leftover set of
instincts from our days as
hunters/gatherers.

5. Back in those days, we lived with the
same group of people our entire lives,
so their opinions of us were VERY
important.

6. If they were talking trash about us
behind our back, we could be in
serious trouble.

7. Life threatening, kicked out of the tribe
trouble.

8. On the other hand, if everybody
thought you were the bees knees,
then you got a better looking mate,
first dibs on all the big kills, and all the
best spots to live whenever the tribe
found a living spot.

9. So it became advantageous for those
primitive humans to be super-hyper-
sensitive to the opinions of others.

10. But like most other instincts, what
worked well back then can only get in
the way today.

11. For example, you could make a LOT of
money in sales.

12. It's not that complicated, you'd just
have to memorize a "pitch," and call
enough people, and you'd be making
some serious cash.

13. Only problem is after getting yelled at
by people who don't like being called
at home, you'd quit in a hurry.

14. Most sales that are based on
commissions have a HUGE turnover
rate.

15. People are lured in by the potential big
money, then run away in terror after
getting their ego's beat up.

16. Unfortunately, those instincts are
pretty hard to ignore.

17. For example, another instinct is to
stuff our pie holes with food whenever
it's available. Worked back then, but
not so much now.

18. But just understanding it doesn't really
help much.

19. (Those burgers fries and ice cream
sure do taste good!)

20. The trick isn't to ignore or suppress
your ego.

21. The trick is to accept it, appreciate it,
and manage it.

22. Think of it as your ally, rather than
your enemy.

23. The easiest way is to have an
overarching goal that is MORE
IMPORTANT than the short term
gratification of your ego.

24. One of the most important skills to
develop, regardless of what you'd like
to create in life, is to step back and see
the big picture.

25. See your current situation in the
context of your entire life.

26. Many people think of what they'd like
to create, but then get stuck when
their fear-driven ego (and all that
other baggage) shows up.

27. But when you train your ego think long
term, rather than short term, it's a lot
easier.

28. mindpersuasion.com/prosperity/