How to Launch Mobile Apps by Oracle Director of Product Manager
•Download as PPTX, PDF•
1 like•538 views
In the era of Google, Facebook, Uber and Amazon, enterprise users expect deeper interactions and usable interfaces with mobile apps. Suresh took the audience through his experience of the mobile app launch from concept to mature state. Should it be a single mobile app or multiple apps? Should you first launch on iOS or on Android? Should we release every 3 months, 2 month or every week? Should you market the mobile app separately? How do we get the user feedback? Should it be free or should you price it?
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to How to Launch Mobile Apps by Oracle Director of Product Manager
Similar to How to Launch Mobile Apps by Oracle Director of Product Manager (20)
More from Product School
More from Product School (20)
Recently uploaded
Recently uploaded (20)
How to Launch Mobile Apps by Oracle Director of Product Manager
- 1. How to Launch Mobile Apps by Oracle Director of Product Management www.productschool.com
- 2. FREE INVITE Join 23,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
- 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Blockchain and Cryptocurrencies Learn how to trade cryptocurrencies and build products using the blockchain
- 8. Lessons from launching Enterprise Mobile Apps Suresh Krishna Madhuvarsu Product Builder, Startup Advisor @sureshkrishna www.sureshkrishna.com/blog www.linkedin.com/in/sureshmadhuvarsu Picture Attributions : Google image search and personal
- 9. Oracle Inc. Skire Inc. (s) Oracle Inc. WhizKidz Inc. (s) JackBe Inc. (s) Robert Bosch GmbH GemSoft Inc. (s) IoT, AI, Blockchain Internet/SOA Automotive Utilities Construction O&G Experiences Engineer 8 Years PM 10 Years Work Experience Industry Mentoring / Advisor
- 11. $12 Trillion spent on projects every year
- 13. Big bets on future Project Platform Work Packages Capital Planning Project Management & Scheduling Budgeting & Forecasting Contract Management Cost Management Lean Task Insight & Performance Resource Management Risk Management Project Success Platform Field Project Interactions
- 14. CLOUD ANALYTICS WORKFLOW MODERN UI SOCIAL STREAMS CROWD SOURCING IDEATION NATIVE MOBILE MULTI-PLATFORM CLOUD INTEGRATION SOCIAL MOBILE
- 15. OUR MOBILE JOURNEY… 2014 2015 2016 2017 2018 New Platform Social & Mobile Mobile followed Web iOS App Mobile Web API First Mobile Only Growth & Marketing Android App(s) iOS App(s)Executive Users Field Users Field Users Growth & Marketing “Nice to Have” “Must Have”
- 16. INSIGHTS…
- 17. 1. START WITH WHAT AND WHY?
- 18. 2. KNOW THE USERS, INFLUENCERS AND BUYERS
- 19. 3. CLEAR VALUE PROPOSITION FOR MOBILE APPS
- 20. 4. DEFINE KPIS AND EXPECTED RESULTS
- 21. 5. UX IS NOT THE END; ONLY THE MEANS
- 22. 6. UNDERSTAND THE MOBILE PLATFORMS; VERY WELL
- 23. 7. FIND THAT ONE CUSTOMER, PARTNER, SALES LEAD...
- 24. 8. BUILD THE PLATFORM; EXECUTE FAST; LEARN QUICKLY
- 25. 9. API FIRST APPROACH Don't marry your Enterprise App release to Mobile App release
- 26. 10. IN 2018, MOBILE APP SHOULDN'T COST A THING TO THE CUSTOMER
- 27. IN SUMMARY… 1. Start with What and Why? 2. Know the Users, Influencers and Buyers 3. Clear value Proposition for Mobile Apps 4. Define KPIs and Expected Results 5. UX is not the end; only the means 6. Understand the Mobile Platforms; very well 7. Find that one customer, partner, sales lead... 8. Build the platform; Execute FAST; Learn QUICKLY 9. API First Approach 10. In 2018, Mobile App shouldn't cost a thing to the customer
- 29. Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles, New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto www.productschool.com