How can big companies capitalise on the startup movement happening right outside their doors? Learn the specific techniques, timetables and financial investments required to innovate disruptively within an enterprise context.

1. THE LEAN
ENTERPRISE
Trevor Owens (@TO)
Author & Entrepreneur

2. In 15 years, 75% of the
S&P 500 will be replaced
by new companies.
Richard Foster

4. Dropped

5. New

7. 100+ UNICORNS

8. Costs
1. Starting!
2. Growing!
3. Risk

12. Sustaining
Small Changes!
Existing Market!
Predictable

13. Disruptive
Dramatic Change!
New Market!
Unpredictable

14. Sustaining
vs.
Disruptive

15. Sustaining!
!
Disruptive!
!
Old Thinking

16. Sustaining!
Quick Revenue!
Disruptive!
10 Year Timeline!
Old Thinking

17. Sustaining!
Quick Revenue!
High ROI
Disruptive!
10 Year Timeline!
Cannibalization
Old Thinking

18. Sustaining!
!
Disruptive!
!
New Thinking

19. Sustaining!
Short Lived!
Disruptive!
Huge Upside!
New Thinking

20. Sustaining!
Short Lived!
Uninspiring
Disruptive!
Huge Upside!
Attracts Resources
New Thinking

21. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness

22. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness

23. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness

24. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness

25. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Starts
Working
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness

26. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Starts
Working
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Product/
Market Fit!
Starts
Working
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Product/
Market Fit!
Scale
Starts
Working
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness

27. STARTUPS SEARCH

28. COMPANIES EXECUTE

29. NEW MANAGEMENT

30. MVPs
Pivots
Early Adopters
1
2
3

31. Since 2010

32. INNOVATION COLONY

34. Innovation Flow
Spin-Out
Spin-In
1
2
3

35. Innovation Flow

36. 1. Education!
2. Opportunity!
3. Rewards
Innovation Flow

37. THREE HORIZONS

38. 1-3 Years Core Business 60%!
4-6 Years Rising Stars 30%!
7-10 Years Disruptive Tech 10%
Time Horizon Area Budget

39. SPIN-OUT

40. 1. Think Differently!
2. Move Quickly
Give Independence

41. 1. Preferred Shares!
2. Board Seats
Maintain Ownership

42. SPIN-IN

43. 1. P/M Fit!
2. Corp Dev
Process

44. 1. P/M Fit
Process

45. 1. P/M Fit!
2. Corp Dev
Process

46. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
Innovation Colony

47. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
Innovation Flow
Innovation Colony

48. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Starts
Working
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
In. Flow
Innovation Colony

49. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Starts
Working
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
In. Flow Spin-Out
Innovation Colony

50. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Starts
Working
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Product/
Market Fit!
Starts
Working
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Product/
Market Fit!
Scale
Starts
Working
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
In. Flow Spin-Out
Innovation Colony

51. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Starts
Working
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Product/
Market Fit!
Starts
Working
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
Happiness
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Product/
Market Fit!
Scale
Starts
Working
Experimenting
& PivotingSource: Paul Graham; avc.com
Time
In. Flow Spin-Out Spin-In
Innovation Colony

54. Fumbling the Future

55. Xerox Technology
Ventures

56. $30M Funding $2M Checks
Xerox Tech Ventures

57. New Entities
80%
20%

58. >XTV
7 Years

59. 12 Years
XTV>

60. NO INTERNAL SUCCESS

62. $2M Funding $100K Investments
Microsoft Accelerator

63. Independent Entities
7%
93%

64. $2M
3 Months Later
$20M

65. 3 Months Later

67. THANK YOU
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Trevor on Twitter @TO