How to kill your marketing in 12 ways

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HOW TO KILL YOUR MARKETING IN 12 WAYS RAJESH SOUNDARARAJAN TWITTER: @RAJESHSOUND KILL ENGAGEMENTS. TH!NK EVENTS KILL RELEVANCE TH!NK SPECIFICATIONS KILL QUALIFIED LEADS TH!NK EVENT ATTENDEES KILL DEMAND TH!NK PIPELINE KILL BUYING STAGES TH!NK SALES STAGES KILL PAIN RESOLUTION TH!NK PRODUCT FEATURE KILL BUYER CONCERNS TH!NK SALES ACTIONS KILL AVAILABLE TH!NK REACH OUT! KILL SOCIAL ONLINE R!P EXCLUSIVE OFFLINE KILL BYTE SIZE MESSAGE TH!NK 8 PAGE COLLATERAL KILL ‘HELP THEM BUY’ TH!NK SELL TO PROSPECT ENABLE AND ENGAGE TH!NK SELL AND SCOOT KILL INFORMED DECISION MAKING TH!NK SELL AT ANY COST HOW TO KILL YOUR MARKETING IN 12 WAYS ARE YOU LISTENENING? RAJESH SOUNDARARAJAN TWITTER: RAJESHSOUND

Business

KILL QUALIFIED LEADS
TH!NK EVENT ATTENDEES

KILL PAIN RESOLUTION
TH!NK PRODUCT FEATURE

KILL SOCIAL ONLINE
R!P EXCLUSIVE OFFLINE

KILL BYTE SIZE MESSAGE
TH!NK 8 PAGE COLLATERAL

KILL ‘HELP THEMBUY’
TH!NK SELL TO PROSPECT

KILL INFORMEDDECISIONMAKING
TH!NK SELL AT ANYCOST

HOW TO KILL YOUR
MARKETING IN 12 WAYS
ARE YOU LISTENENING?

RAJESHSOUNDARARAJAN
TWITTER:@RAJESHSOUND

As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media. Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend. This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.

It’s been a tough year for social media marketing. Algorithm changes, messaging apps, and a flood of new features has changed the landscape altogether. Despite the new challenges for marketers, it’s been a game-changing year for social media campaigns. We partnered with Sprout Social to host a live webinar to review some of most powerful social media campaigns in 2016. Here is what you will learn in the webinar: How to adjust your strategy in the new social media landscape Learning lessons from the best social media campaigns Tips and tricks to grow your social media presence in 2016 View the webinar recording below.

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Watch the recorded presentation: http://bit.ly/SBmHem Everyone wants more butts in seats at their national conferences and events. Unfortunately sh*t happens and it’s difficult to get a consistent high volume of qualified attendees. Join us for 29 minutes as Monica Nichele (Marketing Manager, IBM), Jason Tews (VP Marketing, Kelmscott Communications) and Heather Burhan (VP Customer Care, OnPath) share 9 tips you can use today for event marketing success. You’ll learn how to: • Deliver your marketing message like a Rockstar • Contact 10,000+ prospects by phone in just 4-6 weeks • Slice and dice your marketing list to identify the best prospects • Master the art of Location, Location, Location • Hypnotize your audience with the right speakers • Determine which event requires the Big Guns • Plus much more Watch the recorded presentation: http://bit.ly/SBmHem

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No brand is immune from social media crisis in the age of consumer activism - including yours. During this talk, Nandini Jammi of Sleeping Giants will discuss what steps you need to take to keep your brand safe, what to do when you find yourself at the center of a social media controversy and how to rally stakeholders quickly during a crisis, so you can answer to your customers quickly and transparently. We will also explore how consumer activist groups like Sleeping Giants have transformed consumer attitudes towards the brands they do business with — and what this means for the future of social media marketing.

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12 laws of the new marketing are you game? rajesh soundararajan twitter: @rajeshsound th!nk engagements. rip events th!nk relevance rip specifications th!nk qualified leads rip event attendees th!nk demand rip pipeline th!nk buying stages rip sales stages th!nk pain resolution rip product feature th!nk buyer concerns rip sales actions th!nk available rip reach out! th!nk social online r!p exclusive offline th!nk byte size message rip 8 page collateral th!nk ‘help them buy’ rip sell to prospect enable and engage rip sell and scoot th!nk informed decision making rip sell at any cost 12 laws of the new marketing are you listening? rajesh soundararajan twitter: @rajeshsound.

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8 SELLING SINS _____________________________ SIN ON THESE AND YOU ARE DEAD MEAT #1 NOT LISTENING LISTEN TO WHAT THEY SAY TALK WHEN YOU MUST #2 NOT BEING ACCOUNTABLE DON’T PASS THE BUCK, EVEN WITHIN YOUR FIRM; BUYERS WANT YOUR PERSONAL SKIN IN THE GAME #3NOT UNDERSTANDING THEIR BUSINESS THEY WON’T ANSWER ZILLION QUESTIONS DO YOUR RESEARCH #4NOT BEING AN ALLY THEY RISK CAREERS TO DO BUSINESS (WITH YOU) REPRESENT THEIR BEST INTERESTS #5NOT SOLVING PROBLEMS SELLING FEATURES STOP DIARROHEA ON FEATURES TELL HOW YOU HELP THEIR BUSINESS #6NOT BEING ACCESSIBLE WHEN NEEDED ANSWER THEIR EMAIL OR VOICE MAIL WITHIN MINUTES, NOT HOURS #7SELLING, NOT HELPING YOU DO THE THINKING ON HOW TO HELP NOT HOW TO SELL #8WASTING THEIR TIME IF YOU AREN’T RIGHT CHOICE, SAY SO DON’T WASTE THEIR TIME, AND YOURS ALSO CHECK OUT 8 SELLING VIRTUES ON @SLIDESHARE ________________________ 8 SELLING SINS RAJESH SOUNDARARAJAN @RAJESHSOUND

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Six Things To Remember While Writing Feedback (A Performance Appraisal Cheat Sheet ) #Hr #Performance Appraisal #Feedback Ask yourself these questions… Am I Being Specific? State facts and give examples in support of the feedback being given Am I Showing The Way To Grow And Develop This Person? Your job as a reviewer is to develop and grow people. Pointing to short comings does not help the cause. Can This Person Really Do Something About This? Think before if this person can do something about this or if you can help changing this behavior? If answer is no, that particular feedback is best left unsaid. Will This Add Value To This Person? Focus the feedback on the value it will have for the receiver Does This Represent Facts? Write feedback promptly when the incident is fresh in your mind. Do not let other unrelated incidents influence your feedback. Good Managers maintain a small notepad, to jot down incidents when they occur. Finally, Let Silence do the Heavy Lifting Five signs that indicate silence is needed Interrupting by talking over some one else Formulating your response while some one is talking Using a break in the conversation to create a distraction to change topics Talking in circles Monopolizing airtime -------- Six Things To Remember While Writing Feedback(A Performance Appraisal Cheat Sheet ) #Hr #Performance Appraisal #Feedback Rajesh Soundararajan @rajeshsound

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Six Things To Remember While Receiving Feedback (A Performance Appraisal Cheat Sheet ) #Hr #Performance Appraisal #Feedback __________________________________ Be Open Minded Listen to all content; suspend judgment about its value Treat Feedback as Opportunity This is your opportunity to understand your reviewer’s thinking process. Interrupt and you miss that opportunity to improve. Clothe With Receptiveness Adopt an attitude of 100% receptiveness, don’t ever begin to defend or justify your action. Ask for Clarification. Always Clarifications are to improve your understanding precisely, not to defend or negate the feedback. Do not Debate Whether or how you actually use the feedback is for you to decide later Finally, Let Silence do the Heavy Lifting Five signs that indicate silence is needed Interrupting by talking over some one else Formulating your response while some one is talking Using a break in the conversation to create a distraction to change topics Talking in circles Monopolizing airtime ___________________ Six Things To Remember While Receiving Feedback (A Performance Appraisal Cheat Sheet ) #Hr #Performance Appraisal #Feedback Rajesh Soundararajan @rajeshsound

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Why Making Mistakes is Important in Life 1. Mistakes are an unavoidable part of life and are vital to a person's growth. 2. Everyone makes mistakes. 3. Mistakes make up most part of our lives. And it is because of the mistakes one learns. A child makes mistakes a thousand times and falls as many times before her first step. Reasons why making mistakes is okay 1. Mistakes give you valuable life lessons. 2. They say mistakes are life's way of teaching you. Behind each mistake is an important lesson to be learned. 3. You are only human, and humans are not made to be perfect. It is what makes each of us unique. 4. Mistakes help you grow. The first time that you will smell success is after the last time you learnt from your earlier mistake. Mistakes they say is a steppingstone to success. 5. Mistakes push you to do better, be better. They help you become a better version of yourself. 6. Mistakes help you know yourself more. It allows you to figure out who you are as a person. 7. Mistakes do not define you. In fact, errors do not stand for anybody. 8. You will never find anyone who has never made a mistake in their life. If someone said they did, that not telling the truth. 9. When you make a mistake, you know one more way in which it should not be done How to recover from a mistake 1. Accept it - Accepting that you have made a mistake is the first step towards correcting it. What you do not accept, you cannot correct. Accept that mistake. Learn from it. 2. Know what you did wrong. Understanding your mistake helps you make amends and rectify the situation. 3. Remember the lesson 4. Mistakes are normal. Fret not! Everybody makes mistakes. 5. Accepting the mistake is the first step towards correcting them in the future. 6. Do not be afraid of making mistakes. It should not prevent you from taking risks or doing anything worthwhile. "Take chances, make mistakes. That's how you grow." – Mary Tylor Moore

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Internet has permeated to every sphere of our lives. Facebook and WhatsApp have pervaded to every sphere of our lives. Hoevver, the generation 1950s and earlier have to a lrge extent been unable to grapple with the complexities of this new medium. Internet Safety for Elder Adults and Beginners is a quick step guide to such adults, to both simplify and yet make them aware of the consequences of their action. The idea is not to create fear of the monster, but to get them relate the safety precautions to what they would take in offline world. Would appreciate your suggestions. This is a crowd sourced effort and I am thankful to the contributors.

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2014: YEAR OF AVIATION DISASTERS? Rajesh Soundararajan @rajeshsound ________________ Air Algérie Flight 5017http://en.wikipedia.org/wiki/Air_Alg%C3%A9rie_Flight_5017 Malaysia Airlines Flight 17http://en.wikipedia.org/wiki/Malaysia_Airlines_Flight_17 TransAsia Airways Flight 222http://en.wikipedia.org/wiki/TransAsia_Airways_Flight_222 Skyward International Aviation Fokker 50http://en.wikipedia.org/wiki/Skyward_International_Aviation_Fokker_50 Olsberg mid-air collisionhttp://en.wikipedia.org/wiki/2014_Olsberg_mid-air_collision Ukrainian Air Force Ilyushin Il-76http://en.wikipedia.org/wiki/Ukrainian_Air_Force_Ilyushin_Il-76_shoot-down Lao People's Liberation Army Air Force AN-74http://en.wikipedia.org/wiki/2014_Lao_People%27s_Liberation_Army_Air_Force_An-74_crash Haughey Air AgustaWestland AW139 crashhttp://en.wikipedia.org/wiki/Haughey_Air_AgustaWestland_AW139_crash Malaysia Airlines MH370http://en.wikipedia.org/wiki/Malaysia_Airlines_Flight_370 HS748 Air Serviceshttp://en.wikipedia.org/wiki/2014_748_Air_Services_HS_748_crash Ethiopian Airlines Flight 702http://en.wikipedia.org/wiki/Ethiopian_Airlines_Flight_702 Algeria Lockheed C-130 Herculeshttp://en.wikipedia.org/wiki/2014_748_Air_Services_HS_748_crash Nepal Airlines Flight 183http://en.wikipedia.org/wiki/Nepal_Airlines_Flight_183 Romania Britten-Norman Islanderhttp://en.wikipedia.org/wiki/2014_Romania_Britten-Norman_Islander_crash 2014: YEAR OF AVIATION DISASTERS? Rajesh Soundararajan @rajeshsound

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