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2014 SOCIAL MEDIA REVIEW 
BLACK FRIDAY 
DECEMBER 1
TOTAL POST VOLUME OVER PAST 24 HOURS 
335,125 
Post Volume 
20K 
15K 
10K 
5K 
0 
18K 16K 
13K
GENDER BREAKDOWN 
59% FEMALE 
41% 59%
TRENDING ON SOCIAL 
27K 2K 1K 
Mentions of Black 
Friday/Cyber Monday 
items on sale. 
Retailers plugged 
“Last Chance” deals. 
Cyber Monday tips and 
suggestions fueled 
conversations. “Avoid 
using multiple credit 
cards” and “do your 
research on sites” 
topped the list. 
People reported and 
discussed the 11% 
drop in Black Friday 
sales from 2013 and 
how this will aect 
future retail 
marketing strategies. 
KEY TOPICS
TRENDING ON TWITTER 
TOP BRANDS 
Nov. 2014 
Nov. 2013 
8.2K 
189 
4239%YoY 
Nov. 2014 
Nov. 2013 
6.5K 
1.7K 
282%YoY 
Nov. 2014 
Nov. 2013 
6.5K 
1.7K 
282% YoY 
Nov. 2014 
Nov. 2013 
4.9K 
415 
1081% YoY 
Nov. 2014 
Nov. 2013 
4.8K 
1.5K 
220% YoY
TOP SOCIAL PERFORMERS 
TWITTER 
TOP BRAND MENTIONS TOP KEYWORDS 
28% 
17% 
17% 
17% 
Walmart 
Samsung 
Amazon 
PlayStation 
Apple 
33% 
19% 
15% 
10% 
Sale 
Deal 
Shop 
Cyber Monday 
Store 
21% 23%
TOP SOCIAL PERFORMERS 
HASHTAGS 
#blackfriday 65K 
#OtherTech 
12K 
#AppleInc 
11K
TOP SOCIAL PERFORMERS 
TWEETS
Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion 
data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was 
based over the past 25 days. Sources were deemed influential based on the number of respective followers, the 
number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.

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Black Friday Weekend 2014 Social Media Review Part II

  • 1. 2014 SOCIAL MEDIA REVIEW BLACK FRIDAY DECEMBER 1
  • 2. TOTAL POST VOLUME OVER PAST 24 HOURS 335,125 Post Volume 20K 15K 10K 5K 0 18K 16K 13K
  • 3. GENDER BREAKDOWN 59% FEMALE 41% 59%
  • 4. TRENDING ON SOCIAL 27K 2K 1K Mentions of Black Friday/Cyber Monday items on sale. Retailers plugged “Last Chance” deals. Cyber Monday tips and suggestions fueled conversations. “Avoid using multiple credit cards” and “do your research on sites” topped the list. People reported and discussed the 11% drop in Black Friday sales from 2013 and how this will aect future retail marketing strategies. KEY TOPICS
  • 5. TRENDING ON TWITTER TOP BRANDS Nov. 2014 Nov. 2013 8.2K 189 4239%YoY Nov. 2014 Nov. 2013 6.5K 1.7K 282%YoY Nov. 2014 Nov. 2013 6.5K 1.7K 282% YoY Nov. 2014 Nov. 2013 4.9K 415 1081% YoY Nov. 2014 Nov. 2013 4.8K 1.5K 220% YoY
  • 6. TOP SOCIAL PERFORMERS TWITTER TOP BRAND MENTIONS TOP KEYWORDS 28% 17% 17% 17% Walmart Samsung Amazon PlayStation Apple 33% 19% 15% 10% Sale Deal Shop Cyber Monday Store 21% 23%
  • 7. TOP SOCIAL PERFORMERS HASHTAGS #blackfriday 65K #OtherTech 12K #AppleInc 11K
  • 9. Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was based over the past 25 days. Sources were deemed influential based on the number of respective followers, the number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.