Black Friday Weekend 2014 Social Media Review Part II
As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media. Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend. This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.
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Black Friday Weekend 2014 Social Media Review Part II
- 1. 2014 SOCIAL MEDIA REVIEW BLACK FRIDAY DECEMBER 1
- 2. TOTAL POST VOLUME OVER PAST 24 HOURS 335,125 Post Volume 20K 15K 10K 5K 0 18K 16K 13K
- 3. GENDER BREAKDOWN 59% FEMALE 41% 59%
- 4. TRENDING ON SOCIAL 27K 2K 1K Mentions of Black Friday/Cyber Monday items on sale. Retailers plugged “Last Chance” deals. Cyber Monday tips and suggestions fueled conversations. “Avoid using multiple credit cards” and “do your research on sites” topped the list. People reported and discussed the 11% drop in Black Friday sales from 2013 and how this will aect future retail marketing strategies. KEY TOPICS
- 5. TRENDING ON TWITTER TOP BRANDS Nov. 2014 Nov. 2013 8.2K 189 4239%YoY Nov. 2014 Nov. 2013 6.5K 1.7K 282%YoY Nov. 2014 Nov. 2013 6.5K 1.7K 282% YoY Nov. 2014 Nov. 2013 4.9K 415 1081% YoY Nov. 2014 Nov. 2013 4.8K 1.5K 220% YoY
- 6. TOP SOCIAL PERFORMERS TWITTER TOP BRAND MENTIONS TOP KEYWORDS 28% 17% 17% 17% Walmart Samsung Amazon PlayStation Apple 33% 19% 15% 10% Sale Deal Shop Cyber Monday Store 21% 23%
- 7. TOP SOCIAL PERFORMERS HASHTAGS #blackfriday 65K #OtherTech 12K #AppleInc 11K
- 8. TOP SOCIAL PERFORMERS TWEETS
- 9. Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was based over the past 25 days. Sources were deemed influential based on the number of respective followers, the number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.