SlideShare a Scribd company logo
www.productschool.com
How to Hack Your LinkedIn Profile for
Product Managers
CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS
Corporate
Training
Level up your team’s Product
Management skills
Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES
LinkedIn
Formula
The
by
Anthony Fritz
Senior Student Advisor
Find your next opportunity.
Why Build Your
Brand on LinkedIn?
690M
Did you know?
professionals are on LinkedIn, the
world’s largest professional
network
Source: LinkedIn
How to Rock
Your LinkedIn
Profile
Introduction
Analysis
Social Selling Index
Measures how relevant your profile is
within your industry and against your
whole network
www.linkedin.com/sales/ssi
Photo Analyzer (just for fun)
You might be surprised!
www.snappr.co/photo-analyzer
1. Add a Photo
Profiles with photos get 9x
more connection requests
2. Add a Cover
It tells your story
3. Add Your
Industry
More than 300,000 people search by
industry on LinkedIn every week.
4. Draft a Compelling
Summary
Adding a summary of 40 words or more
makes your profile more likely to turn
up in your future employer’s search.
5. Detail Your Work
Experience
Your profile is 12x more likely to be
viewed if you have more than one
position listed.
6. Add Examples of
Your Work
Include content assets showcasing
work from previous roles.
7. Add
SKILLS
8. Request
recommendations
www.thebalancecareers.com/how-to-get-linkedin-recommendations-2062316
Why Is
Thought
Leadership
Relevant?
What to Share to
Build Thought
Leadership
Share links, articles, images, quotes or
anything else your followers might be
interested in.
1. 1.Share Updates
2. Write long form posts
Deeply explore topics
that matter to you.
3. Interview members of
. your audience.
You're in this game to stand
out, to be remarkable and
memorable.
Words of Inspiration
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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