Experiential marketing is a strategy that focuses on creating immersive experiences for customers to interact with a brand or product in a meaningful way. It involves engaging customers through interactive events, exhibits, or performances to form an emotional connection. The goal is to leave a lasting impression that promotes brand loyalty. Some benefits include increased customer engagement, greater brand awareness through social sharing, improved brand perception, insights into customer preferences, and increased sales. Planning requires understanding the target audience and tailoring the experience to their interests while aligning with brand messaging.