The document emphasizes the importance of accessibility in UX design, explaining that it benefits not just people with disabilities, but also a wide range of users, including the elderly and mobile users. It provides practical suggestions to improve accessibility, such as explicit association of controls, keyboard shortcuts, and integrating accessibility in the development process. The author argues that better accessibility leads to increased user satisfaction, faster task completion, and potentially greater revenue.

1. How to improve UX by
implementing accessibility
Radek PAVLÍČEK, Blind Friendly Web

2. Do you like CAPTCHA?
CAPTCHA is one of the accessibility issues which is struggling for

3. Accessibility is
for the majority,
not the minority

4. Accessibility
≠
handicapped people
only

5. Although a lot of people have accessibility
connected to handicapped people only…

6. …accessibility is not just about them. Accessibility is beneficial
to a lot of other users (elderly, children, user of mobile
devices, etc.).

7. Some adaptations are useful
only for users with special
needs

8. Sign language

9. Audio description of movies

10. Hidden headings

11. Skip to links

12. But the rest of accessibility
adjustements is useful for
vast majority of users

13. Real life examples

14. State of the art in certain areas -
accessibility is a part of design.

15. Low floor
Audio information
From accessibility adjustment of this tram profit also those, who travel
with pram, or passengers, who use audio information about particular
stops to be informed where they are and where they must get off.

16. Subtitles are useful not only for people with hearing
impairement, but also for those, who do not
understand spoken language very well.

17. What can I do to
help my users?

18. Very often, the
difference is
in details

19. #1
Focus on
the core message

22. #2
How can I upgrade
without a button?

23. Missing text
alternative
There is no button which I can
click on.

24. #3
Bigger area, better
user experience

26. Explicit association of controls with
their labels
When you create explicit association of
form element and its description/label, the
clickable area is larger, because you can
click also on the label.

27. #4
Fast and furious

28. Keyboard shortcuts – you can operate
the web in very efficient way.

30. #5
Money, money,
money…

31. Do you know when you refuse money
from your potential customers?

32. When your payment gateway is
inaccessible to some of them.

33. Proof & Reason

34. Time is an important quantity of accessibility.

35. Better accessibility, faster task
completion.
AccessibleInaccessible

36. Proof, that accessibility is beneficial to all users,
can be found in this report.

37. Duration
On low accessibility sites both groups were slower and they need more time to
complete their tasks. In other words, on high accessibility sites they were able to
complete their tasks faster and easier.

38. What can I do when I
want to offer my
users a better
experience?

39. Have accessibility in mind

40. Integrate accessibility into all parts of your developement
process.
Accessibility

41. There are a lot of methodologies and
guidelines which could help you.

47. Accessibility is not
a feature.
It represents how
you think about
people.

48. Smartphones with iOS or Android have many
built-in accessibility features and are accessible
out of the box.

49. Accessibility is an integral part of
developement process at Seznam.cz

50. Benefits

51. Accessibility can bring you more money,

52. …positive feedback…

53. …and more satisfied users and customers.

54. Contact info
pavlicek@blindfriendly.cz
@radlicek

55. Photo credits
• www.fotopedia.com/items/flickr-415742494
• www.flickr.com/photos/11407072@N03/2194359747/
• www.flickr.com/photos/60207590@N00/2344734563
• http://commons.wikimedia.org/wiki/File:Brno,_Mendlovo_n%C3%A1m%C4%9B
• www.flickr.com/photos/nationaalarchief/4025536029/
• www.flickr.com/photos/cornelluniversitylibrary/3678984206/
• http://4.bp.blogspot.com/__1B7eTIn3jM/SoMylQ_RqWI/AAAAAAAAAAw/F8u_j
• http://www.sons.cz/docs/bariery/sons_inet1_01_2010.pdf