The document discusses web accessibility, emphasizing its importance for people with disabilities, older individuals, and the general population, as it enhances web usability and profitability. It debunks common myths regarding accessibility, highlighting that a significant portion of the population experiences disabilities and that making websites accessible is both beneficial and often not costly. Practical suggestions for improving accessibility include using clear descriptive links, proper use of headings, and including alt text for images to ensure an inclusive web experience for all users.

2. Table of Content
• What is web accessibility?
• Why is it important?
• Who is affected by poor accessibility?
• How can accessibility be improved?
• When to think about accessibility?

3. What is Web Accessibility?

4. What is Web Accessibility?

5. • Differently abled person can use the web equally.
What is Web Accessibility?

6. • Differently abled person can use the web equally.
• The web is for many people an essential part of daily life.
What is Web Accessibility?

7. • Differently abled person can use the web equally.
• The web is for many people an essential part of daily life.
• At work
What is Web Accessibility?

8. • Differently abled person can use the web equally.
• The web is for many people an essential part of daily life.
• At Home
What is Web Accessibility?

9. • Differently abled person can use the web equally.
• The web is for many people an essential part of daily life.
• And on the road.
What is Web Accessibility?

10. • Differently abled person can use the web equally.
• The web is for many people an essential part of daily life.
• It refers to the inclusive practice of removing barriers that
prevent interaction with, or access to, website by people with
limited abilities.
What is Web Accessibility?

11. "We need to make
every single things accessible
to
every single person
with disabilities. "
- Stevie Wonder
What is Web Accessibility?

12. Why is Accessibility Important?
What’s accessibility all about?

13. • The web is the world's preferred channel for:
• Knowledge
• Social Interaction
• Commerce
• But it's not always easy for:
• Differently-abled persons
• Those who are getting older
• And for everyone ...
• Accessibility can increase the profitability of a website.
• Accessibility is a legal requirement. [CDDO UK 2018]
Why is Accessibility Important?

14. Lee, Online shopper with color blindness
• Common visual disabilities that affect men: red and green color
blindness
• When red and green color combinations are used, Lee cannot
distinguish between the two, since both look brown to him
• It is also very difficult for him to make product choices when color
swatches are not labeled with the name of the color
Source: https://www.healthline.com/health/color-blindness#symptoms
Source: https://www.w3.org/WAI/people-use-web/user-stories/#shopper
Why is Accessibility Important?
Story of a Web User

15. Source: https://www.globaldownsyndrome.org/about-down-syndrome/misconceptions-vs-reality/
Why is Accessibility Important?
Story of a Web User
Luis, with Down syndrome
• Difficulty with abstract concepts, reading, and math calculations.
• Went to groceries, he is sometimes confused by the large number of
product choices and sometimes has problem finding his favorite items
when the store layout is change.
• Recently, a friend showed him an app for online grocery purchases that
has consistent, easy-to-use navigation with clear and direct instructions
• Luis now uses the shopping app a couple of times a month for
frequently purchased items and buys a few fresh items regularly from
the store.

16. Who is Affected by Poor
Accessibility?
More People than you think.

17. Can your website be used by people
with common disabilities?
• Blindness
• Visual impairments
• Deafness
• Hearing impairments
• Motor impairment
• Cognitive disability

18. How different people can access web?
A person with complete visual impairment:
• You can't see images, photos, graphics or videos
• You probably use a screen reader to listen to web pages
• You may use the Tab key to jump from link to link
• You probably don't use mouse
A person with partial visual impairment:
• You may use a screen enlarger to view website

19. How different people can access web?
A person with complete/partial hearing impairment:
• You may use assistive technology to convert audio into text
A person with motor disabilities:
• You may not be able to use a mouse
• You may rely on voice activated software

20. Myth – 1: Only a small percentage of the
global population has disability.
It's just for a minority of people !?
• CDC estimates that 26% of US adults are living with a certain disability.
• 12 million people in UK have a recognized disability.
• 1 in 5 Americans have difficulty performing functional or participatory
activities (US Census)
• 15% of the global population report challenges in dealing with basic daily tasks
and interactions (WHO)
• > 30% of us will have some form of disabilities by the time we retire (StatsCan)

21. Myth – 2: It's too expensive – not
enough ROI(Return on Investment)
• PWD(People with disabilities) represent a market worth £80bn per year in the
UK approx. £320bn across EU(European Union).
• Google increased 30% of traffic after they introduce translation feature.
• 83% of disabled people will not return to a business that does not meet their
access needs.
• If a company’s website is harder to use , people will visit a competitor's site which
is easier to use.
• Tesco – In 2001 an accessible version of their shopping site was launched at a
cost £35K and yielded £13M turnover a year.
Source: https://www.slideshare.net/coolfields/beginners-guidetowebaccessibilitywpuk2013v1

22. Myth – 3: Yes, but my site is not meant for
the blind/deaf/motor impaired
• People don't always browse/buy just for themselves
• You can't make assumption about people
• Studies in US show that friends and family of PWD will also
avoid inaccessible sites
• Think about your site's reputation amongst friends and family of
PWD(People with disabilities)
Source: https://www.slideshare.net/coolfields/beginners-guidetowebaccessibilitywpuk2013v1

23. Myth – 4: If I ignore it, it'll go away
• We are all getting older
• One in four will be over 65 by 2061
• How are you going to use webapps that you build now after
30/40/50 years back?
Source: https://www.slideshare.net/coolfields/beginners-guidetowebaccessibilitywpuk2013v1

24. How Can Accessibility be
Improved?
It's not rocket science.

25. Some Example:
Remember lee,
Source: https://www.healthline.com/health/color-blindness#symptoms

26. Lee, online shopper with color blindness
Fig: Color swatches without label
Some Example:

27. Fig: Color swatches without label Fig: Color swatches with label
Some Example:
Lee, online shopper with color blindness

28. Simple things we can do
Few websites are totally impossible for those with impairments to use.

29. Images –correct use of alternate text
(alt attribute)
• Describe what image shows or what it represents.
• If a link, describe destination.
• If decorative, leave blank (alt = "").

30. Links -
Fig: Link list from JAWA screen reader
• Ensure that destination is clear from the link:
My Blog Post: Read more
Rather than
My Blog Post: Read more
• Don’t just use click here
• If link opens new tab or window inform the user.

31. Use heading properly
● Semantic elements
● Often used as navigation mechanism by screen
reader user
● Signpost content
Fig: Heading list from JAWA screen
reader

32. Keyboard focus and operation
• Focus should be easily visible
• Tab order should make sense
• Ensure all functionality accessible by
keystrokes

33. • Good color contrast
• Should allow itself to be resized without
breaking layout(initially)
• Use of color alone to convey meaning
Text

34. Markup forms correctly
• Use labels for input fields
• Field set for grouping controls
• Clear display of errors and use text
• Don't use harder CAPTCHAs

35. WAI-ARIA (Web Accessibility Initiative –
Accessible Rich Internet Applications )
• Roles and Landmarks help signpost parts of web
pages
• Live regions of dynamic content
• More advance roles for ajax sites and apps- including
mobile apps.
Fig: Button element without wai-aria

36. • Roles and Landmarks help signpost parts of web pages
• Live regions of dynamic content
• More advance roles for ajax sites and apps- including mobile
apps
Fig: Button element without wai-aria Fig: Button element with wai-aria
WAI-ARIA (Web Accessibility Initiative –
Accessible Rich Internet Applications )

37. When Should I Think About
Accessibility?
Think of it as another requirements – one which may not be explicitly
asked for.

38. Implementing accessibility
"Our small step leads to big changes in someone's life."