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1. How to Implement SEO
Strategy

2. How to Implement SEO Strategy?
 Step 1: Online Objectives
 Step 2: Keyword Research & Analysis
 Step 3: Directory Listing
 Step 4: Content rich pages
 Step 5: Submission to Search Engines
 Step 6: Link Popularity Analysis
 Step 7: Maintenance

3. Step 1: Online Objectives
 Online Sales/Marketing Objectives
 Business Objectives of Website
 Target Market
 Expected Results
 Budget
 Online Marketplace / Competition
 The amount of competition for keywords related to
the content of your website

4. Step 2: Keyword Research &
Analysis
 Well-researched key phrases
 Identify general and related keywords/key phrases
 Relevant keyword phrases
 Identify the keywords that your prospects actually
search upon
 Popular keyword phrases
 Identify the most traffic driving keywords

5. Step 3: Directory Listing
 Must be done properly with the correct Title,
Description and Category.
 Increases the probability that your website will rank
high on other search engines.
 Search engines look at directory listings to measure
your website's credibility.

6. Step 4: Content is King
 Search engines prefer unique content rich HTML pages
 What words do you think each page in your website is
relevant for?
 Now look again at the pages.
 Are you actually using these words???
 Try searching your own site for these words.
 If you can't find them, search engines won't either!

7. Step 5: Submission to Search
Engines
 Crawlers should find you naturally, but submitting may
speed the process and may increase your
representation
 Submit your home page & key “section” pages
 Result – Upto two months

8. Step 6: Link Popularity
 Link Popularity - Important pages have many links or
important links pointing at them
 Major component of Google’s Algorithms
 Submit links on sites with higher page rank- Google re-
spiders those sites more often.

9. Step 7: Maintenance
 Search engine frequently change their criteria and
algorithms to determine rankings.
 In order to maintain top positions, keep yourself
updated.
 Maintain your website with updates and finely tuned
modifications.

10. Get Trained into SEO
 Expert Trainers
 Integrated Training
 Certified
 Job Assistance

11. Contact Us
Address:
201, 2nd Floor, Amar House,
Near Sharda Cinema,
Dadar East, Mumbai 400014,
Maharashtra, India
Call us : 022-2410 2331 / 3192 9248 /
+91 88 79 395550
E-mail Id: contact@thebrandsalon.com
Website: http://thebrandsalon.com