This document provides guidance on how to host an effective Twitter party. It outlines key steps including setting goals and metrics for success, scheduling the event, inviting target audiences, developing engaging content and questions, assigning roles during the party, promoting engagement before, during and after, offering prizes, and recapping after the event. Tools like Hootsuite, Tweet Chat, Storify, and Thunderclap are recommended for running and tracking the Twitter party. Sample questions are provided for a live #SMWTWITTERPARTY event with @LA2050, @SMWLA, and @ShaunaNep.

1. Master Class:
How to Host A Twitter Party
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

2. [TWITTER][PARTY]
@LA2050
A quick and engaging virtual party, using
the twitter platform.
=
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

3. / LA STREET VENDOR CAMPAIGN / @ELACCorg @Lurnetwork
/ 1000 VOLUNTEER CAMPAIGN / @826LA
/ @LAMayorsOffice
/ LA2050 TWITTER PARTIES x 8
TWITTER PARTIES
#LASTREETVENDORS
#iVOLUNTEER
#CELEBRATELA
#LA2050
CicLAvia, Peace Over Violence, California
Endowment, Educators 4 Excellence, etc.
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

4. +
@LA2050
BACKGROUND
RATIONALE
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

5. @LA2050
GOALS
• What do you actually want to achieve?
• What are your action items?
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

6. @LA2050
HOW DO WE MEASURE SUCCESS?
• Quantitative metrics
- Followers, RTs, newsletter sign ups, use of hashtag, etc.
• Qualitative metrics
- Seizing the conversation
- Growing relationships
- Media coverage
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

7. @LA2050
SCHEDULING
• How can you set yourself up for success?
• What can you autoschedule? (hootsuite)
• General schedule:
-Introductions, questions, conclusions, prizes, recap.
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

8. @LA2050
INVITATIONS/RSVPs
• Invitations / RSVPs that also increase virality
• IE: Instagram, Click to Tweet, etc.
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

9. @LA2050
TARGET AUDIENCE
• Who do you want to reach?
• Who do you have access to?
• Identify influencers.
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

10. @LA2050
CONTENT
• 5-6 Questions
• Questions that increase engagement (ie: encourage
shout outs!)
• Use Q1, Q2... / A1, A2... format
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

11. @LA2050
RESPONSIBILITIES/ROLES DURING THE PARTY
• Who will host?
• Who will pose questions?
• Who will advance the conversation?
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

12. @LA2050
ENGAGEMENT
• Leading up to the event
• During the event
• After the event (Storify)
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

13. @LA2050
PRIZES
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

14. @LA2050
RECAP/FOLLOW UP
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

15. @LA2050
TOOLS
• Hootsuite: run the party
• Tweet Chat: run the party
• Storify: Recaps
• Thunderclap: RSVPs
• Click to Tweet: RSVPs
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

16. @LA2050
LIVE TWITTER PARTY: #SMWTWITTERPARTY
Which topic are you most excited to learn about at @smlwa? #smwtwitterparty
Q1
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

17. @LA2050
LIVE TWITTER PARTY: #SMWTWITTERPARTY
Q2
Fill in the blank: Next year at @smwla, I’ll be teaching the class on ____________________.
#smwtwitterparty
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

18. @LA2050
LIVE TWITTER PARTY: #SMWTWITTERPARTY
What do you most want to get out of @smwla? #smwtwitterparty
Q3
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty

19. @LA2050
THANK YOU!
Shauna Nep
shauna@goldhirshfoundation.org
@shaunanep
@la2050
@goldhirshfndtn
Let’s keep in touch.
@ShaunaNep
@LA2050
@SMWLA
#smwtwitterparty