How to hire the
perfect SDR
Discover the key steps to finding and recruiting the ideal sales
development representative for your team.
by Amit Thokal
Craft a compelling job description
Represent the
Role
The job description
should accurately
reflect the roles and
responsibilities of
the SDR position.
Highlight Values
Showcase the
organization's
values to attract
candidates who
align with the
company culture.
Outline Benefits
Highlight the
benefits and career
growth opportunities
to make the role
more enticing.
Explore Examples
Review other job
descriptions to get
inspiration for
crafting a compelling
SDR posting.
Discover relevant candidates
Tap into passive and
hidden talent pools
The talent pool for SDRs
is large, but active
candidates are limited.
Recruiters should use
tools to uncover relevant
passive and hidden job
seekers.
Leverage job boards
and recruitment
tools
Post job listings on sites
like Indeed, LinkedIn,
ZipRecruiter, and
Glassdoor to find active
job seekers. Use
recruitment tools like
EasySource's Candidate
Discovery Module to
surface passive and
hidden SDR candidates.
Leverage your job
description
Use your job description
or simple prompts to help
recruitment tools identify
relevant SDR candidates
from active, passive, and
hidden talent pools.
Screen candidates
Avoid Keyword Filtering
Keyword-based filtering can
eliminate relevant candidates.
Candidates screening maps
the ideal profile to find the best
SDRs.
Prioritize Outreach
Persona-based screening
ranks candidates by relevancy
so recruiters can focus their
efforts on the most qualified
SDRs.
Data-Driven Decisions
Screening tools provide data
and insights to make informed
decisions about which
candidates to move forward in
the process.
Assess candidates
Skill Assessments
Skill assessments help ensure
only qualified candidates get in
and build a robust talent
pipeline. They create a level
playing field for diverse
candidates.
Unbiased Hiring
EasyAssess help recruiters
build winning teams by
evaluating candidates'
technical, workplace, and
personality skills without bias.
Faster Decisions
Pre-employment tests allow
recruiters to make faster hiring
decisions by validating
candidate qualifications
upfront.
Sample Interview Questions
1 Describe the Product
Pretend I'm a prospect. Describe our
product or service to me in a concise and
compelling way.
2 Discuss Sales Targets
Tell me about your experience working with
sales targets. Did you meet them? How did
you perform compared to your team?
3 Showcase Skill Development
Describe a time when you had to get good
at a new skill. What did you do to achieve
that goal?
4 Overcome Challenges
Tell me about a time you faced a
challenge. How did you deal with it, and
what motivated you to keep going?
Interview Candidates
Automated Video
Interviews
Automated video interviews
can help recruiters learn more
about candidates beyond
their resumes.
Diverse Talent
EasyInterview enables hiring
diverse and exceptional talent
from across the globe.
Faster Hiring Decisions
Hiring managers can be
involved in the recruitment
process to make hiring
decisions faster.
Engage candidates
Personalized Messaging
Use communication tools that allow
you to build personalized messaging to
keep candidates engaged throughout
the hiring process.
Multi-Platform Outreach
Leverage various platforms to compel
qualified candidates to join your
organization.
Streamlined Engagement
Automate candidate engagement to save time and ensure no qualified SDRs are lost.
Conduct reference checks
Verify Work History
Confirm the candidate's
previous roles and
performance to ensure
authenticity of their claims.
Assess Collaboration
Inquire about the candidate's
ability to work effectively within
a team and adapt to the
company culture.
Comprehensive Review
Conduct a thorough reference
check to understand the
candidate's strengths and
areas for development.
Selection and Onboarding
1 Offer Letter
Provide a comprehensive offer letter
that includes the position details,
salary, benefits, start date, and
probationary period. This protects
both the employer and the
employee.
2 Onboarding Program
Introduce the new SDR to the
organization's culture, values, and
mission. Also provide specific
product/service knowledge and
buyer personas to set them up for
success.

How to hire the perfect Sales Development Representative

  • 1.
    How to hirethe perfect SDR Discover the key steps to finding and recruiting the ideal sales development representative for your team. by Amit Thokal
  • 2.
    Craft a compellingjob description Represent the Role The job description should accurately reflect the roles and responsibilities of the SDR position. Highlight Values Showcase the organization's values to attract candidates who align with the company culture. Outline Benefits Highlight the benefits and career growth opportunities to make the role more enticing. Explore Examples Review other job descriptions to get inspiration for crafting a compelling SDR posting.
  • 3.
    Discover relevant candidates Tapinto passive and hidden talent pools The talent pool for SDRs is large, but active candidates are limited. Recruiters should use tools to uncover relevant passive and hidden job seekers. Leverage job boards and recruitment tools Post job listings on sites like Indeed, LinkedIn, ZipRecruiter, and Glassdoor to find active job seekers. Use recruitment tools like EasySource's Candidate Discovery Module to surface passive and hidden SDR candidates. Leverage your job description Use your job description or simple prompts to help recruitment tools identify relevant SDR candidates from active, passive, and hidden talent pools.
  • 4.
    Screen candidates Avoid KeywordFiltering Keyword-based filtering can eliminate relevant candidates. Candidates screening maps the ideal profile to find the best SDRs. Prioritize Outreach Persona-based screening ranks candidates by relevancy so recruiters can focus their efforts on the most qualified SDRs. Data-Driven Decisions Screening tools provide data and insights to make informed decisions about which candidates to move forward in the process.
  • 5.
    Assess candidates Skill Assessments Skillassessments help ensure only qualified candidates get in and build a robust talent pipeline. They create a level playing field for diverse candidates. Unbiased Hiring EasyAssess help recruiters build winning teams by evaluating candidates' technical, workplace, and personality skills without bias. Faster Decisions Pre-employment tests allow recruiters to make faster hiring decisions by validating candidate qualifications upfront.
  • 6.
    Sample Interview Questions 1Describe the Product Pretend I'm a prospect. Describe our product or service to me in a concise and compelling way. 2 Discuss Sales Targets Tell me about your experience working with sales targets. Did you meet them? How did you perform compared to your team? 3 Showcase Skill Development Describe a time when you had to get good at a new skill. What did you do to achieve that goal? 4 Overcome Challenges Tell me about a time you faced a challenge. How did you deal with it, and what motivated you to keep going?
  • 7.
    Interview Candidates Automated Video Interviews Automatedvideo interviews can help recruiters learn more about candidates beyond their resumes. Diverse Talent EasyInterview enables hiring diverse and exceptional talent from across the globe. Faster Hiring Decisions Hiring managers can be involved in the recruitment process to make hiring decisions faster.
  • 8.
    Engage candidates Personalized Messaging Usecommunication tools that allow you to build personalized messaging to keep candidates engaged throughout the hiring process. Multi-Platform Outreach Leverage various platforms to compel qualified candidates to join your organization. Streamlined Engagement Automate candidate engagement to save time and ensure no qualified SDRs are lost.
  • 9.
    Conduct reference checks VerifyWork History Confirm the candidate's previous roles and performance to ensure authenticity of their claims. Assess Collaboration Inquire about the candidate's ability to work effectively within a team and adapt to the company culture. Comprehensive Review Conduct a thorough reference check to understand the candidate's strengths and areas for development.
  • 10.
    Selection and Onboarding 1Offer Letter Provide a comprehensive offer letter that includes the position details, salary, benefits, start date, and probationary period. This protects both the employer and the employee. 2 Onboarding Program Introduce the new SDR to the organization's culture, values, and mission. Also provide specific product/service knowledge and buyer personas to set them up for success.