Read the entire article about using lifecycle marketing to grow your web and mobile app business at http://autosend.io/lifecycle-marketing-saas-mobile/ Lifecycle marketing can transform a so-so web or mobile app business into a powerhouse. But oddly, very few web and mobile app companies actually do it right. This slide will go over exactly what lifecycle marketing is, what lifecycle marketing can do for your web or mobile app business, and a few lifecycle marketing examples you can use to grow your app business. If you want to read more about Lifecycle Marketing for Web and Mobile App Businesses and How to Grow Your Business with Lifecycle Marketing, read Autosend’s interesting article with help from SixteenVentures.com Lincoln Murphy at http://autosend.io/lifecycle-marketing-saas-mobile/ .

1. HOW TO
HACK YOUR
APP BUSINESS
GROWTH
WITH LIFECYCLE MARKETING

2. WANT YOUR APP
BUSINESS TO GROW?

3. SURE YOU DO!

4. THERE’S A SUPER SECRET
EASY WAY TO DO IT

5. WITH
LIFECYCLE MARKETING

6. LIFECYCLE WHAA?

7. LIFECYCLE MARKETING IS…
MARKETING THAT ADDRESSES
YOUR USERS’ CHANGING NEEDS

8. SO ANYTIME SOMEONE…

9. BECOMES A NEW
MEMBER

10. OR

11. MAKES A PURCHASE

12. YOU CAN SEND THE
RIGHT MESSAGE

13. AT THE RIGHT TIME

14. GREAT! BUT…
HOW DOES LIFECYCLE
MARKETING GROW
MY APP BUSINESS?

15. DID YOU KNOW?

16. THE AVERAGE SAAS COMPANY
ONLY CONVERTS 15% OF THEIR
FREE TRIAL USERS TO CUSTOMERS
-TOTANGO

17. AND

18. FREEMIUM MOBILE APPS HAVE
A CONVERSION RATE OF 5%
CLICK HERE TO READ: HOW TO GO BROKE MAKING MOBILE APPS FOR MORE

19. YA…SO?

20. SENDING A LIFECYCLE
MARKETING MESSAGE LIKE A
WELCOME EMAIL

21. WHICH HAS AN AVERAGE
OPEN RATE OF 50%
-MARKETING SHERPA

22. CAN…
ENGAGE NEW USERS

23. CAN…
ENGAGE NEW USERS
RETAIN THEM

24. AND ULTIMATELY

25. CAN…
ENGAGE NEW USERS
RETAIN THEM
TURN MORE USERS INTO PAYING CUSTOMERS

26. BUT LIFECYCLE MARKETING
DOESN’T STOP AT THE PURCHASE

27. YOU CAN USE IT TO
REDUCE CHURN

28. WHICH IS 5% A MONTH
FOR SAAS BUSINESSES
-SIXTEENVENTURES.COM

29. AND

30. 60% FOR MOBILE APP
COMPANIES
-LOCALYTICS

31. BY

32. TALKING TO YOUR USERS
DURING THE ENTIRE USER LIFECYCLE

33. GOT ANY EXAMPLES?

34. EMAIL NEW TRIAL USERS
YOU CAN SEND A
WELCOME EMAIL TO
HELP NEW TRIAL USERS

35. TEXT NEW CUSTOMERS ABOUT THEIR GOALS
AFTER SOMEONE
BECOMES A PAID
CUSTOMER ASK ABOUT
THEIR GOALS & HELP
THEM REACH THEM

36. SEND PUSH MESSAGES TO INACTIVE USERS
SEND PERFECTLY TIMED
PUSH NOTIFICATIONS TO
GET INACTIVE USERS
BACK

37. AS LONG AS YOU’RE HAVING
CONVERSATIONS WITH YOUR USERS
ALL THE TIME

38. YOU CAN
SUPERCHARGE
YOUR APP
BUSINESS GROWTH

39. SO WHAT
NOW?

40. SEND YOUR OWN
LIFECYCLE MARKETING
MESSAGES
(click me)

41. OR

42. LEARN MORE ABOUT
LIFECYCLE-MARKETING
!
@ AUTOSEND.IO
(click me)