Sports museums all over North America congregated at the 46th annual International Sports Heritage Association conference hosted by Canada’s Sports Hall of Fame. This presentation demonstrates the importance of exit interviews and intercept surveys. It also includes some of the common challenges that museums and attractions face, along with best practices to overcome these challenges. Available solutions and technology tools are highlighted. SESSION PRESENTERS Ravin Shah, Co-CEO and Founder, Quick Tap Surveys Rory Cory, Senior Curator, Military Museums of Alberta

1. iPad or Digital Visitor Surveys
As used in Play Hard, Fight Hard:
Sport and the Canadian Military
An exhibit by The Military
Museums and Canada’s Sports
Hall of Fame

2. - Text panel, graphic and A/V based
- 1500 square feet
- Designed to travel
- Visitor Survey would need to 1) be durable
2) be relevant in several venues and 3)
allow remote data retrieval
The Exhibit
(what is being assessed)

3. The Device

4. The Software
(QuickTapSurvey)

5. The Questions

6. Key Objectives
- Visitor Satisfaction
- Effectiveness of Advertising (both for
circulating and receiving venues)
- Identification of Areas to Improve in
Ongoing Traveling Version
- Additions to Mailing Lists
- Satisfying Grant Requirements

7. Visitor Satisfaction

8. Effectiveness of Advertising

9. Timing of Analytics
(July 1-July 16)

10. Areas to Improve

12. Tracking Demographics
- Are we bringing in new demographic
(sports fans)?
- Are we bringing in more female visitors?

13. YES

14. Pros and Cons of Digital Surveys

15. Pros
- MUCH greater number of responses
- Easy to tabulate data and filter by date –
huge time saver
- Ease of access to data
- Redundancy of data (stored both on iPad
and on website)

16. Cons
- Without reliable internet, data is hard to access (traveling
exhibit)
- Without a technical comfort level, maintenance is an issue
(traveling exhibit)
- Incompatibility of earlier versions of software with later
versions

17. Limitations of Data
- Is respondant serious? (kids playing
around)
- Structuring questions to achieve
maximum information return

18. Some People’s Kids

21. Information Return

22. Good information

23. Funny Information

24. Can you trust this data?

26. Morale Building

27. Long Term Use of Data
- Basis for future Market Research Study
(Strategic Planning)
- Tracking shifts in demographics
- Tracking effectiveness of ad campaigns
- Ideas on how to improve exhibits

28. Sunset over Pacific 1945