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VAR 101:
How to Give an Amazing Presentation
Melissa Henley
Director of Marketing Communications
Laserfiche
Agenda
‣ Crafting your
message
‣ Designing your deck
‣ Presenting with
confidence
‣ Q&A
I Present …
A Lot!
You May Know Me From …
‣ Empower
General
Sessions
‣ Empower
Classes
‣ User Groups
‣ Webinars
Crafting
Your Message
Know Your Audience
‣ Size
‣ Roles
‣ Background
knowledge
‣ Relationship to you
‣ Balance of introverts
and extroverts
Know Their Expectations
‣ Time
‣ Topic
‣ Structure
‣ Most important: Are
you excited and
interested?
Know Your Strengths
‣ Figure out what
you’re good at
‣ Be passionate!
‣ The most important
element is you
Know Your Core Message
‣ It must be relevant
‣ It must be urgent
‣ It must be
important
Organize Your Content
‣ Utilize “The Rule
of Three”:
Support your
core message
with three main
takeaways
Structure Your Presentation
‣ Opening
‣ Need or Problem
‣ Solution
‣ Call to Action
“Hook” Them Early
Time For a Reality Check
‣ Will the audience
follow?
‣ Will they care?
‣ Is the journey
engaging?
Designing
Your Deck
Keep Your Audience Awake
‣ A picture is 3x as
effective in conveying
information as words
alone
‣ Words and pictures
together are 6x as
effective as words
alone
Choose Images Wisely
‣ Vibrant
‣ Emotional
‣ Meaningful
‣ Can be photos,
diagrams or illustrations
Avoid Animation
‣ Can get blurry
‣ Definitely annoying
‣ Use only when
absolutely
necessary
Keep Things Easy to Read
‣ Use at least 30 point
font
‣ Keeps content minimal
‣ Keeps slides easy to
read in a variety of
formats
Manage Short Attention Spans
‣ Max: 45 minutes
‣ Reality: 15 minutes
‣ Remember, no more
than 2 minutes on
any one slide
Remember Your Takeaways
‣ Keeps people on track
‣ Ensures you aren’t
making slides too
complex
‣ Makes sure everyone
gets the same value
as you
Presenting
with Confidence
“Winging It” is for the Birds
‣ Practice (in front of
an audience if you
can)
‣ Record your practice
sessions
‣ Get comfortable!
Making the Most of What You Have
‣ What’s your venue
setup?
‣ How much time do you
have?
‣ What equipment will
you use?
Presenting in Person
‣ Arrive early
‣ Interact with your
audience
‣ Watch your eye
contact
‣ Don’t forget to breathe!
Presenting a Webinar
‣ Make time for a pre-
event sound check
‣ Display a welcome
slide
‣ Be more lively than
usual
Presenting on Camera
‣ Be careful about
wardrobe
‣ Talk to the camera
‣ Don’t move excessively
‣ Turn off your cellphone!
Engage Your Audience
‣ Change it up
‣ Give an example
‣ Get personal
‣ Add humor if
appropriate
Ask for Input …
‣ Plan in advance
‣ Directly address
individuals
‣ Ask for feedback
‣ Draw on their
experience
But Be Prepared to Tweak on the Fly
‣ You may have to think on
your feet
‣ Remember to take things
offline
‣ You can always hold
questions for the end
Some Books I’ve Found Useful
‣ Harvard Business Review Guide to Persuasive
Presentations
‣ How to Deliver a TED Talk: Secrets of the
World’s Most Inspiring Presentations
‣ Lead With a Story: A Guide to Creating Business
Narratives that Captivate, Convince and Inspire
‣ Why Most PowerPoint Presentations Suck …
and How You Can Make Them Better
Thank you!

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How to Give an Amazing Presentation

  • 1. VAR 101: How to Give an Amazing Presentation Melissa Henley Director of Marketing Communications Laserfiche
  • 2. Agenda ‣ Crafting your message ‣ Designing your deck ‣ Presenting with confidence ‣ Q&A
  • 5. You May Know Me From … ‣ Empower General Sessions ‣ Empower Classes ‣ User Groups ‣ Webinars
  • 7. Know Your Audience ‣ Size ‣ Roles ‣ Background knowledge ‣ Relationship to you ‣ Balance of introverts and extroverts
  • 8. Know Their Expectations ‣ Time ‣ Topic ‣ Structure ‣ Most important: Are you excited and interested?
  • 9. Know Your Strengths ‣ Figure out what you’re good at ‣ Be passionate! ‣ The most important element is you
  • 10. Know Your Core Message ‣ It must be relevant ‣ It must be urgent ‣ It must be important
  • 11. Organize Your Content ‣ Utilize “The Rule of Three”: Support your core message with three main takeaways
  • 12. Structure Your Presentation ‣ Opening ‣ Need or Problem ‣ Solution ‣ Call to Action
  • 14. Time For a Reality Check ‣ Will the audience follow? ‣ Will they care? ‣ Is the journey engaging?
  • 16. Keep Your Audience Awake ‣ A picture is 3x as effective in conveying information as words alone ‣ Words and pictures together are 6x as effective as words alone
  • 17. Choose Images Wisely ‣ Vibrant ‣ Emotional ‣ Meaningful ‣ Can be photos, diagrams or illustrations
  • 18. Avoid Animation ‣ Can get blurry ‣ Definitely annoying ‣ Use only when absolutely necessary
  • 19. Keep Things Easy to Read ‣ Use at least 30 point font ‣ Keeps content minimal ‣ Keeps slides easy to read in a variety of formats
  • 20. Manage Short Attention Spans ‣ Max: 45 minutes ‣ Reality: 15 minutes ‣ Remember, no more than 2 minutes on any one slide
  • 21. Remember Your Takeaways ‣ Keeps people on track ‣ Ensures you aren’t making slides too complex ‣ Makes sure everyone gets the same value as you
  • 23. “Winging It” is for the Birds ‣ Practice (in front of an audience if you can) ‣ Record your practice sessions ‣ Get comfortable!
  • 24. Making the Most of What You Have ‣ What’s your venue setup? ‣ How much time do you have? ‣ What equipment will you use?
  • 25. Presenting in Person ‣ Arrive early ‣ Interact with your audience ‣ Watch your eye contact ‣ Don’t forget to breathe!
  • 26. Presenting a Webinar ‣ Make time for a pre- event sound check ‣ Display a welcome slide ‣ Be more lively than usual
  • 27. Presenting on Camera ‣ Be careful about wardrobe ‣ Talk to the camera ‣ Don’t move excessively ‣ Turn off your cellphone!
  • 28. Engage Your Audience ‣ Change it up ‣ Give an example ‣ Get personal ‣ Add humor if appropriate
  • 29. Ask for Input … ‣ Plan in advance ‣ Directly address individuals ‣ Ask for feedback ‣ Draw on their experience
  • 30. But Be Prepared to Tweak on the Fly ‣ You may have to think on your feet ‣ Remember to take things offline ‣ You can always hold questions for the end
  • 31. Some Books I’ve Found Useful ‣ Harvard Business Review Guide to Persuasive Presentations ‣ How to Deliver a TED Talk: Secrets of the World’s Most Inspiring Presentations ‣ Lead With a Story: A Guide to Creating Business Narratives that Captivate, Convince and Inspire ‣ Why Most PowerPoint Presentations Suck … and How You Can Make Them Better