During the #babelcamp2014 in Brno I was asked to run workshop about online social networks for SMB. I was supposed to discuss how to explain social to the owners of SMB companies. I added some outputs from the discussion during workshop to the presentation, so this is the SlideShare version if it. The reason of choosing this topic was that we will start our online courses about social media targeted to SMB during the second half of September on www.socialmediaskoleni.cz Stay tuned.

1. How to explain online social
networks in small companies and
plan content for them
BabelCamp, Brno, 6. 9. 2014

2. We both use social media for companies. We help with strategies, create content, communicate
in the name of brand. And we also run courses about social media marketing, so …

3. … so we decided to start online courses. Everything what you can learn offline, you can learn
also online. We will start www.socialmediaskoleni.cz during the second half of September.

4. Few numbers about SMB and
online social networks

5. 46,6 %

6. 46,6 %
of employers in Czech Republic are from 45 to 59 years old
= 77 400 entrepreneurs
*Data from Czech Statistical Office

7. 9,9 %

8. 9,9 %
of people in Czech Republic are from 45 to 59 years old
= 1 041 525 persons
*Data from Czech Statistical Office

9. 11,9 %

10. 11,9 %
of Facebook users in Czech Republic are from 45 to 59
years old
= 500 000 users
*Data from Facebook

11. What type of users are they?
They spend less time online on Facebook
They have less friends on Facebook
They like less Pages on Facebook
They often do not know the difference
between profile and Page
They don’t know how to setup the privacy

12. What else?

13. Necessary to explain
Even it’s quite theoretical, they need to understand the change in communication models from
one-to-many to many-to-many. Because this change causes that they can communicate directly
with customers, but also that they do not own their brands anymore. Everybody can write
anything about them.

14. They need to understand, that social media are not only social networks. That there are also
blogs, wikis, collaborative systems, etc.

15. Explain that they already have their
social network

16. Need to understand that people are not on SM
because of brands, but because of other people

17. Now they understand,
how it works.
What’s next?

19. If not, how do you want to use
marketing channels (and also
social media) properly.
Social media marketers need to
know the overall marketing
strategy and get the good brief.

21. You can easily morph
from social media
manager to the
marketing strategy
planner

22. Sometimes it’s better to not use
social than use them badly!
And good consultant can
convince client to not use social if
there’s no sense for using it.

24. Content is not a cheap thing. Even if you
manage social media in-house, you have to
pay the time of your people.
And quality content is crucial.
But SMB owners need to understand, that
content for social has to be different than
their usual communication.

25. Thank you for your attention
Jenda Perla
jendaperla.cz
linkedin.com/in/jendaperla
facebook.com/SocialMediaManiac
twitter.com/Perlino