This communication plan outlines a six-part strategy to promote a new vehicle launch over multiple time periods. It includes pre-launch negative PR, online media coverage during the launch, television ads during cricket matches in September and October, outdoor advertising from September to February, ongoing online and social media advertising, and sponsoring sporting events in February and April-May.

1. COMMUNICATION PLAN
VEHICLE RECOMMENDED ROLE
AND USAGE
TIME PRIORITY
PR NEGATIVE PR BEFORE THE LAUNCH 1
ONLINE MEDIA DURING THE
LAUNCH(1 DAY)
2
TELEVISION CHAMPIONS LEAGUE
T20 ACTIVITY
THEMATIC ACTIVITY
SEPTEMBER –
OCTOBER
SEPTEMBER –
OCTOBER
3
OUTDOOR BILLBOARD, KIOSKS,
MALLS THEATRES, etc
SEPTEMBER –
FEBRUARY
4
ONLINE MEDIA WEBSITES – JABONG,
FLIPKART
SOCIAL MEDIA
ADVERTISING
TIE-UPS WITH
YEAR ROUND 5
EVENT STATE MARATHON
EXTREME SPORTS
ACTIVITY
FEBRUARY
APRIL-MAY
6