Learn how to do effective keyword research for your affiliate marketing strategy with this info-packed lesson.
For the full lesson, visit: http://www.affilorama.com/market-research/doing-keyword-research
And for other helpful lessons to further your affiliate marketing success, go to: http://www.affilorama.com/lessons
Internet is the valuable source of education to entertainments stuff. To know how to handle internet is a demand of time. This slide show helps you to know how to handle internet especially Google and Google Scholars among with others..........
What a lot of people don't realize is that Google has a lot of powerful tricks hidden up it's sleeve. Here are some of those commands and how they can be best used by a developer.
Internet is the valuable source of education to entertainments stuff. To know how to handle internet is a demand of time. This slide show helps you to know how to handle internet especially Google and Google Scholars among with others..........
What a lot of people don't realize is that Google has a lot of powerful tricks hidden up it's sleeve. Here are some of those commands and how they can be best used by a developer.
CHAPTER:-1
INTRODUCTION OF THE STUDY
The report contains the brief description of the state bank of India. It contains the finding and analysis of the survey conducted to gather primary data to judge the importance of various attributes that influence the satisfaction of customer in different manner and to the different extent. These attributes are classified as initial experience, service delivery experience, relationship experience and grievance handling. Further an attempt has been made to know the overall satisfaction of the customer.
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Customer service proves to be one of the most important factors governing business.
OBJECTIVE OF THE STUDY:-
• TO find out the customer feedback i.e. improvement required or suggestion.
• To find out the relationship between bank and the customer.
• To study the Satisfaction of customers towards the ― state bank of India.
• To Identify the factors that influences the customer behavior of ―state bank of India.
• To identify the factors those influence the selection of SBI banking services in MUMBAI DISTRICT.
SCOPE OF THE STUDY:-
The present study was undertaken to know the preference of the customer towards state bank of India (SBI). The problem of the customer is they are not aware of the services provided by their bank. The study also force on the customer perception that how the banking services can be improved. In my study I have used both primary sources of data as well as secondary sources of data.
• The study has been conducted on behalf of ―STATE BANK OF INDIA.
• The study is confined to the Mumbai region.
• The study covers the service providers and users of ―STATE BANK OF INDIA.
• The study has put forward the Customers as well as acceptability behavior for the services.
• The scope of the study is to find out the ―Customer Satisfaction
Limitations of the Study:-
The study report consists of few limitations:-
• The report has been conducted within a limited time frame.
• The study is self financed.
• The study is limited to the customer of Mumbai only.
• Only selected Branches and Banks have been considered for the study.
• Samples were selected conveniently.
• The sample size does not represent the total population.
• The sample of size is limited to 30 only and the sample size may not represent whole market.
LITERATURE REVIEW:-
Primary objectives:
To promote the inclusion of people aspects of project management
Research and promote tools and techniques
Provide support for project leaders and teams
Provide support for performance improvement
Presentation by Russel Jamieson APM People SIG Chair and Colin Tweddle HMRC
Usability Testing - 10 Tips For Getting It Right UsabilityTools
Do you wish to know how to:
- turn your visitors into happy clients?
- create a great product?
- deliver outstanding user experience?
- have customers who love your product, use it and spread the word?
Unlock the potential of usability testing with our tips!
Preview - Stop! Playing the Dice: Devices to Design Amazing Productss.anshuman
Book Preview - Stop! Playing the Dice: Devices to Design Amazing Products
Introduction
The most important aspect for developing new ideas about products and subsequently designing it requires a proper methodology, which is generally simple but effective. Every successful company has their set of method to design the products but the fundamental ideas remain same. This book tries to reveal the effective but simple methodology of designing the great products. The methodology discussed in the book has four segments and is called READ Technique. READ stands for Research, Experience, Analyze and Discover. ‘Research segment’ focuses on capturing and analyzing the information available in the market, ‘Experience segment’ focuses on checking out the views and ideas generated, ‘Analyze Segment’ focuses on observing the aspects for product and ‘Discover Segment’ focuses on surveys and interviews. Each of the four segments has several devices and methods specified in this work which would help the professionals in designing a great and winning product.
Kraftful plugin is designed to provide information and best practices related to product development, so you can tailor your questions according to the specific information you're seeking.
Advanced Keyword Research for SEO - Training DeckDaniel Brooks
All slides and links from the Advanced Keyword Research for SEO training course ran at BrightonSEO.
Links to templates and documents discussed in the training session:
These are all set to View Only. You'll need to make a copy by going to File > Make a Copy in order to add your research data.
KWR Template
https://docs.google.com/spreadsheets/d/1cbN4FDTp4i3TnHu5PeFpAfYGwoCcdNBOB2uzZT7s4Hk/edit?usp=sharing
KW Mapping Template
https://docs.google.com/spreadsheets/d/1kNNIF1nCVoamXRfUeZeaIny_cA7-0UVZQfFrXFdRvTU/edit?usp=sharing
Keyword Opportunity Model
https://docs.google.com/spreadsheets/d/1dz4SvSlkSXpvOS2kxrm9ZJoIXKGB308iRkyAIv1owc0/edit#gid=666417106
Twitter
https://twitter.com/seodanbrooks?lang=en
Ditch the Keyword Based SEO Content StrategyNicole Hess
Focusing on quality content rather than churning out blog post after blog post appears to be agreed upon by most, yet when it comes to action, a different story often emerges. SEOs still receive requests to, “find a keyword that we can create a blog for” and slightly more evolved, “tell me how many blogs it will take to rank for this one keyword.”
Instead of following these requests it’s time we explore the needs of our clients and develop the strategies that will deliver on them. To do this, I share five methods I’ve used with clients to move from a keyword based approach to a topic and intent strategy.
Developments by Google from the Panda update in 2011 to the rollout of RankBrain and recent changes in the Adwords Keyword Planner...the writing's on the wall - it’s time SEOs have a new strategy for content.
Going after single keywords based on search volume is a strategy only the big brands can achieve, and even they are having difficulties with that approach nowadays. Whether you work for a big brand or a local startup, SEOs need strategies and tools to handle the advancements of Google and create great content.
In this presentation, Nicole Hess shares the tools and processes that she and the team at her agency, Greenlane Search Marketing, use to research topics, search intent and semantics.
Covered are the main steps to their processes, examples, and a Greenlane custom tool that has cut our research time by 375% (no joke, you’ll see!).
Specifically included are:
1. Intro and status check on SEO research: What are you really trying to find?
2. Think Outside the Keyword Box: Creative brainstorming.
3. Topics: Getting data behind topics and the keywords that fuel them.
4. Know your competition: Defining the topics your competitors are strong at.
5. Search intent discovery: From purchases to research and comparison, identify what content the searcher wants to find.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
6 Tips on Choosing the Best Keywords for Your Business.pptxLong Tail Pro
Choosing the best keywords is vital to establish a winning SEO strategy. Accurate and streamlined keyword research helps to identify new opportunities to outperform the competition. For more information, visit here: https://longtailpro.com/keyword-research/
Guided by Optimizely's training team, participants will leave this session armed with the tools and resources to enable their organization with the technical and strategic skills needed to build a successful optimization program. Through modeling of best-practices and facilitation techniques, participants will gain a strong foundation in the three key Optimizely training modules: Optimizely X - Platform Training, Strategy Ideation, and Hypothesis Creation, and Result Review and Analysis.
This workshop focuses on how to facilitate and what to expect before, during, and after a training. We will discuss the key learning objectives, common questions and takeaways, and follow-up resources from each module.
Join us and learn how to deliver powerful Optimizely trainings to enable your team.
Keywords Are People Too: Aligning SEO with Personas & the Buyer's Journey SmartBug Media
Learn a step-by-step process to create, apply, and track a personalized SEO strategy by attaching each keyword to a persona and stage in their buyer's journey. This session is for marketers who want an effective yet uncomplicated approach to their SEO strategy that will improve the user experience at an individual level.
Topics include:
-Brainstorming and conducting keyword research
-Mapping keywords to personas and buyer's journey stage
-Creating content topic ideas
-And more!
You know how important SEO is for your website but have you chosen the right keywords for your optimization efforts? The internet is an extremely competitive place and you may be missing out on traffic by not choosing the words that are right for your business. In this presentation, you'll learn how to:
* Use keyword tools for validation and keyword ideas
* Manually test the search space to check keyword competitiveness
* See which terms your competitors value
Getting started with UX research October 2017.pptxCarol Rossi
You know you need customer insights to make good design decisions but without a dedicated researcher on your team how do you run the research? These tips will help you get started.
How to Succeed as a PM by fmr Native Instrument Dir of ProductProduct School
Main takeaways:
- Continuous discovery is the only way to do product
- Recruiting users will be hard, build relationships, or contact strangers in context
- Product development can be a struggle, agree on a recipe as a team, stick to it, and iterate
4 super fast ways to find out the questions your audience are already asking ...Jo Gifford
Knowing what your audience are already asking is key to creating compelling content.
The questions they are asking are already out there, and in this training you will find discover:
- 4 key places to find out questions your peeps are already asking (can I get a HELL YES?!)
- How to use the language your clients are already asking to hit the home run with valuable content they will love (that leads to sales...and not crickets).
- How to implement what you discover without attending Overwhelm Anonymous or needing Xanax laced donuts to cope with the freak out.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
2. How to do Keyword Research
7 Techniques & Tools
3. A Quick Note
Keyword Research: 7 Techniques & Tools
If not already done, select a niche for keyword research
https://www.affilorama.com/market-research/choosing-a-topic
5. In this lesson
1. Manually brainstorm keyword ideas
Keyword Research: 7 Techniques & Tools
6. In this lesson
1. Manually brainstorm keyword ideas
2. Look for seed keyword inspiration
Keyword Research: 7 Techniques & Tools
7. In this lesson
1. Manually brainstorm keyword ideas
2. Look for seed keyword inspiration
3. Save juicy keyword sources
Keyword Research: 7 Techniques & Tools
8. In this lesson
1. Manually brainstorm keyword ideas
2. Look for seed keyword inspiration
3. Save juicy keyword sources
4. Don’t ignore buyer intent
Keyword Research: 7 Techniques & Tools
9. In this lesson
5. Use tools to generate long-tail keywords
Keyword Research: 7 Techniques & Tools
10. In this lesson
5. Use tools to generate long-tail keywords
6. Filter out high-competition keywords
Keyword Research: 7 Techniques & Tools
11. In this lesson
5. Use tools to generate long-tail keywords
6. Filter out high-competition keywords
7. Make your final keyword selection
Keyword Research: 7 Techniques & Tools
15. 1. Manually Brainstorm Keyword Ideas
Use MindMeister to brainstorm: www.mindmeister.com
Start with your niche and sub-niches
Keyword Research: 7 Techniques & Tools
18. 1. Manually Brainstorm Keyword Ideas
Use MindMeister to brainstorm: www.mindmeister.com
Start with your niche and sub-niches
Evaluate, refine, and combine ideas
Keyword Research: 7 Techniques & Tools
46. 4. Don’t Ignore Buyer Intent
Use “transactional” keywords
Less competition, high indication of sales
Keyword Research: 7 Techniques & Tools
47. 4. Don’t Ignore Buyer Intent
Use “transactional” keywords
Less competition, high indication of sales
Review your keyword list
Keyword Research: 7 Techniques & Tools
48. 5. Use Tools to Generate Long-Tail Keywords
Keyword Research: 7 Techniques & Tools
49. 5. Use Tools to Generate Long-Tail Keywords
Create long-tails with Affilotools and Ubersuggest
Keyword Research: 7 Techniques & Tools
53. 5. Use Tools to Generate Long-Tail Keywords
Create long-tails with Affilotools and Ubersuggest
Take time to be thorough
Keyword Research: 7 Techniques & Tools
54. 5. Use Tools to Generate Long-Tail Keywords
Create long-tails with Affilotools and Ubersuggest
Take time to be thorough
Make an extended list
Keyword Research: 7 Techniques & Tools
67. 7. Make Your Final Keyword Selections
Optimal: High search volumes + Low competition
Staying mindful of transactional keywords
Use this research to guide all keyword choices
Keyword Research: 7 Techniques & Tools
68. 7. Make Your Final Keyword Selections
Optimal: High search volumes + Low competition
Staying mindful of transactional keywords
Use this research to guide all keyword choices
Use keywords sparingly. Don’t spam!
Keyword Research: 7 Techniques & Tools
69. In this lesson
Keyword Research: 7 Techniques & Tools
Manually brainstorm keyword ideas
Look for seed keyword inspiration
Save juicy keyword sources
Don’t ignore buyer intent
70. In this lesson
Keyword Research: 7 Techniques & Tools
Use tools to generate long-tail keywords
Filter out high-competition keywords
Make your final keyword selection
71. Where to now?
Keyword Research: 7 Techniques & Tools
Begin brainstorming and researching
Download Traffic Travis, and get Affilotools
www.affilorama.com/tools
Finalize an effective keyword list for your website
Editor's Notes
Hi, and Welcome to Affilorama. I’m [name] In this lesson we will be covering 7 valuable techniques and tools to help you develop the best keywords for your niche.
If you haven’t selected a Niche yet, take a look at the previous lesson, “Unearthing Profitable Niches” to select one or two for basing your keyword research on.
You can have the best affiliate product in the world, but if your buyers can’t find your affiliate page, you might as well try selling a single sock. That’s where keywords come in: to help direct people who might want your product to your affiliate site and offers.
The first stop is uncovering how to use the best super-computer ever known, the human brain (in this case yours!), to come up with ideas.
We’ll then give you helpful sources for inspiration to expand on these initial ideas.
Keyword research can be a fairly time-consuming process, so we’ll give a little tip for categorizing useful sources.
Buyer intent is an important part of the selection process, to ensure you are finding the most profit-potential keywords, so we give you some insight on that as well.
We then cover how to generate long-tail keywords, which are essential for targeting the most relevant search terms for your niche or product.
Life is always a little easier when there’s less competition. Keywords are no different, so we’ll help you save time by trimming the words with the most competition from your list.
And finally, we’ll cover how to pull all your research into a complete keyword list for optimal effectiveness when you make your website and content.
One of the most frequently overlooked methods for keyword research is manual brainstorming. You’ve got a great brain … now put it to use!
You can use a piece of paper and a pen, but my preferred method of brainstorming is MindMeister, which you can find at www.mindmeister.com. Let’s say we have “Footwear” as a Niche. This is how we would start our keyword building process.
On the front page, you can click on the green “Try a Live Demo” button to try it first, or “Get Started” to sign up so you can save your brainstorms. Now, once you’re in, what do you do first?
You need to begin with your niche and sub-niches as a basic starting point. After all, when talking about the topic of what to have for dinner, it pays to start with what you’re thinking of having. An obvious starting line is a good thing.
In the case of footwear, I place the word itself in the center. You can branch out from this simply by pressing enter.
Then you can enter sub-niches easily by pressing “enter”. In this case, we’re looking at phrases such as “Sports Shoes” or “Women’s Shoes.”
It’s important to evaluate your ideas as you go, eliminating irrelevant options, and using relevant ones in combinations wherever possible. For the sake of this example, we’re going to explore one sub-niche in particular to give us the chance to really dig deep. Lets face it, women are generally more shoe crazy than men, so we’ll look at women’s shoes to give us lots of options.
The first thing to ask is, which sub-niches are relevant to my focus here? With women’s shoes in this case, chances are “Men’s Shoes” won’t be applicable anymore, whereas “Summer Shoes” might still be.
Then, what types of product or service are available in your focused sub-niche? In this case, for example, I might put high-heeled shoes or casual flat shoes next to women’s shoes. Simply select the “women’s shoes” bubble and click “shift” and “tab” together to enter the branches.
Finally, use the name of your sub-niche to create keyword branches on related sub-niches. In this case, with the sub-niche of women’s shoes, on the related sub-niche of summer shoes I could put “Women’s Summer Shoes” to create a new keyword that is still relevant. Adding one of the original sub-niche branches will give you an even more specific keyword, in this case, “Women’s Summer Casual Flat Shoes”.
So you’ve got a bunch of basic words and phrases in your brainstorm, and you’re ready to build a more in-depth seed keyword list from it. We’ve got some great tips on where to look.
If you have products in mind already from the likes of Clickbank, look at their sales pages. If you don’t have any products in mind, look at the most popular sales pages in your niche on websites such as Clickbank, or examine Amazon for physical products.
Looking at shoes on Amazon, if I select “Sort by: New and Bestselling” in the top right corner, I get a list of shoes that are top sellers. The list also comes with hints about well performing products in my sub-niche. “Nine West” seems to be a well liked brand for example, and “pumps” is a descriptive word that potential customers could be searching for.
Let’s say I looked at the sales page for this particular product. I learn that “Peep-Toe Pump” is a product type. This could be a seed keyword for this product.
Scrolling down, I can look in the product description to find phrases like “trend-right footwear” or “semi-wrapped platform”.
Underneath that, I can see the customer reviews. This is great for seeing what issues people have with products in this niche, and what they have found as a solution.
Customers value comfort, so “comfortable shoes” could be a good seed keyword.
Google is another place to look for inspiration. Typing words from your brainstorm into a Google search will show you the top-ranking pages for those words. Have a look at some of them and see what words or language they use.
When you search with Google, it will show you “related searches” at the bottom of the page. This is a really smart, fast, and easy way of getting popular relevant seed keywords that you may not have even known were there.
Searching for “casual flat shoes” from my initial brainstorm has given me the term “casual ballet flats” as a popular related search, so I can add that to my seed keywords.
While you’re conducting Google searches, try adding “forums about” at the beginning to search for forums where people discuss your niche.
Broad niche words will have more success in finding thorough forums. The phrase “forums about shoes” has a lot of results, but consider whether your niche may have any hot topics or sub-niches that might have their own forums.
Replacing “forums about” with “Q&A’s about” will give you a similar series of relevant customer opinion sources. Forums and question & answer pages are amazing sources for finding popular terms and phrases related to your niche, as well as issues that they are searching for answers to.
Creating the best seed keyword list based on the variety of information you find from these sources is going to give you a real boost in the later stages of this lesson. Seed keywords aren’t sufficient on their own, but having a wider range of quality seed keywords gives you the best possible chance later on when it comes to processing them into what you really want - that final winning keyword list.
As an extra tip, while browsing these forums and Q&A threads, it pays to save the best ones for later by bookmarking them. Anything that saves you time in the long run can’t be a bad thing!
While browsing these forums and Q&A threads, you will discover some are better than others as sources for ongoing keyword research. If they are constantlyactive, they will always have the latest language and terms thrown about in your niche, which is what you want for your seed keyword building.
If you used MindMeister for your brainstorming, you’ll see it has an option for inserting links or files.
When you have the branch that the link relates most to selected, go to the menu on the right.
Make sure you have the blue right-facing arrow selected, to enter the link in the box underneath that says “URL.”
Making sure your bubble is selected--in this case I’m going with “shoe forum”--click “URL” to make the link appear as
the encircled arrow at the edge of your bubble. Now whenever you look at your brainstorm for up-to-date seed keyword inspiration, simply click on the link most relevant to your new product, offer, or content.
It’s easy to get swept up with only targeting high-volume keywords. But you shouldn’t ignore buyer intent. So what does that involve?
Buyer intent keywords are words or phrases that include the indication of a sale. In other words, adding words or phrases like “buy” or “lowest prices on” to the beginning of a keyword usually means that people are browsing with that keyword to buy. Brad Zomickat www.skilledup.com refers to these as “transactional” keywords, and has a great info-graphic to demonstrate his point.
You need to avoid using only keywords which get conversational or social attention, and instead discover what will get more hits on the sales end of the scale. For example, someone searching for “shoes” could just be looking for general information, or could be bored and browsing. Someone who searches for “best price on peep-toe Nine West pumps” is practically gripping their wallet in anticipation of buying what they’re looking for.
Keywords with buyer intent often have lower competition because they have a lower search volume than general words. But in theory, they have a much higher conversion rate when they are searched for, and that makes them a very valuable resource to explore.
Now that you have buyer intent on the brain, look through your keyword list and add in any missing transactional keywords.
Like with buyer intent, the more specific your keywords are, the more likely you are to get people who actually want your product. This is where long-tail keywords come in.
You can use tools like Ubersuggest or Affilotools to develop a list of highly-targeted long tail keywords. I’ll show you how easy it can be.
With Affilotools, you canstart plugging in those ideas you came up with earlier. You can download results as a CSV file, including useful data such as search volumes and Costs per click. In this example, I’m entering “shoes”, making sure the relevant country is selected, and then clicking “search” to get all these results. Keep an eye on that first column after the results, “local monthly volume”, to see which ones are most sought after. If there is a low number of monthly searches, that keyword might not be worth your time.
It’s a similar process with Ubersuggest: Just enter the relevant details, then click suggest.
And there you go, generated lists of keywords that people are searching in relation to your words.
At this point, you can search to your heart’s content. Take phrases that show up from one search run and then add them to the search box for even more ideas.
Keep a list of all your keyword data byexporting to CSV so you can organize and refer to it later. By the end of this stage, you should have a rather large inventory of relevant keywords. So out of that multitude, which ones do you really want to use?
This is where the filtering process comes in. We’ve expanded our list further and further to get the best scope possible, and now it’s time to refine for true quality.
With Traffic Travis, it’s easy to determine the search competition for any given keyword.
When Traffic Travis is loaded, make sure you have the SEO tab selected, and then choose the competition option within that.
Click on the Keywords typing box, and a small window will pop up for you to enter keywords into.
Copy and paste words in groups, click “ok”, and let the search do its thing!
You can then see the difficulty levels of different words. “Shoes” and “buy shoes” are very general, so it makes sense that they have a result of “very difficult”, whereas “best price on peep-toe pumps” is a little more specific, and has a medium difficulty.
You want to eliminate words with “high difficulty” wherever possible, especially if you are a new affiliate, as your chances of ranking high enough with them to be worthwhile are unlikely.
Make sure to export these search results to CSV so you can organize and refer to them later.
So now that you’ve eliminated low search volumes and undesirable competition, it’s time to make a primary keyword list that consists of the best 30 or 40 keywords for a beginning site. You’ll want a larger list for larger sites.
Remember, the higher the search volume and the lower the competition the better, so make your selections with this in mind. Those transactional keywords are the most important after that initial rule, because of their higher level of profit potential.
A good way to put this all into perspective is to think of keyword research like selling apples from an orchard. If you just go and pick up the first few you come across on the ground, chances are they’ll be half rotten and no one will buy them.
You have to harvest the whole orchard and put the apples through a quality filtering process. It may seem like a lot of work for the same amount of keywords, but the quality difference is what could make or break it for you in this phase of your affiliate strategy.
With that in mind, you’ve worked for these results! Be sure to use themto help guide your content-creation and marketing efforts goingforward.Use a maximum of 5 keywords per page, but preferably less.
A last quick tip for your keyword strategy is to only use as many keywords per page as you can naturally fit into your content without spamming or listing. If you are just pumping the page full of keywords, you will put search engines, and people, off and they won’t come back to your site.
So there you have it! We’ve shown you how to develop your seed keywords. We started with brainstorming using MindMeister, and then developed our inspirational sources to save for later. We stressed the importance of buyer intent or “transactional keywords” in your keyword research process.
With the seed keyword list all up and running, we expanded the quality and variety of keywords with tools such as Affilotools and Ubersuggest. Traffic Travis then helped us to eliminate the highest-competition words, to end up with our final keyword selection.
It’s time to get started on your own keyword research, beginning with that seed keyword phase. Be sure to download Traffic Travis and sign up to Affilotools at www dot affilorama dot com slash tools. Once you’vegone through the process, you can save your final list and start applying them to your website.