On Friday, August 24th, Adam Buchanan presented at the 4th Annual Utah Digital Marketing Collective Conference: Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018 For the last 10 years, Adam has helped brands such as Cabela's and Columbia Sportswear build their social media and influencer marketing strategies to help grow their business. He's worked with companies in consumer goods, retail, tourism, and healthcare. He focuses on helping brands build trust with their audience and shares these strategies on his podcast The Marketing Trust. He is a public speaker and covers digital marketing, social customer service, and influencer marketing topics. Session Description Learn how to select the right influencers for your brand. Adam shares the right way to reach out to influencers that won't turn them off. Learn how to identify advocates for your brand that can also be impactful influencers. Learn how to manage an influencer program and measure success.

1. How to Partner
with Influencers
using Marketing
Trust
Adam Buchanan
Marketing Consultant
@adam_buchanan

2. Trust must exist before a transaction
takes place.

3. Trust is like
honey.

4. MARKETING TRUST FRAMEWORK
@adam_buchanan
@adam_buchanan
Proximity Honesty Expertise

5. WHY DO BEES USE
HEXAGONS FOR HONEYCOMB?

6. Proximity builds
relationships.

10. @adam_buchanan

11. PROXIMITY
 HAVE CLOSE CONNECTION WITH AUDIENCE
 DEVELOP MEANINGFUL RELATIONSHIPS
 BE AVAILABLE TO SHARE INFORMATION

12. RAW HONEY IS HONEST

13. HONESTY
49% OF CONSUMERS RELY ON RECOMMENDATIONS FROM
ONLINE INFLUENCERS WHEN MAKING A PURCHASE
DECISIONS

14. DOES LEBRON DRIVE A KIA?

16. CODY ACTUALLY DOES DRIVE A KIA

17. HONESTY
 SHARE REAL EXPERIENCES WITH PRODUCT
 HAVE ACTUALLY USED THE PRODUCT
 DISCLOSE RELATIONSHIP WITH BRAND

18. BEES ARE EXPERTS IN HONEY
PRODUCTION

19. EXPERTISE DNA
EXPERIENCE + PASSION
@LANDONFAULKNER_

20. EXPERTISE DNA
@LANDONFAULKNER_

21.  HAVE DEEP PASSION FOR THE CATEGORY
 CAN DEMONSTRATE THEIR EXPERTISE
 CONTENT IS FOCUSED ON SPECIFIC TOPIC

22. Text MARKETINGTRUST to
66866
To get the Marketing Trust
Influencer Checklist

23. How to Partner
with Influencers
using Marketing
Trust
Adam Buchanan
Marketing Consultant
@adam_buchanan