This document provides tips for growing a social media following. It recommends creating quality, informative, and visually appealing content. Goals for the social media presence should be set in order to tailor the content and strategy. The intended audience should be understood so the content can be relevant and engaging for their interests and needs. Interaction with the audience through likes, comments, and responses is important as social media is a two-way street. Consistency is key, aiming to post regularly at least a few times per week. Analytics tools can help track progress and see what content and strategies are most effective.