This document discusses strategies for small ecommerce stores to generate organic traffic through content marketing even if they don't have many products. It provides examples of 3 small stores that successfully used blogging to generate over 100,000 monthly organic visits. The strategies discussed are producing educational how-to content, blogging about competitors to target keyword searches for alternatives, and creating audience-focused content that answers questions or discusses passions related to the product category. The key is investing heavily in content to build a large, engaged audience over time.