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How to create Killer Value Propositions
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How to create Killer Value Propositions
1.
2.
Most new business
ideas fail to give each customer segment an appropriate Value Proposition
3.
So, how to
create a good Value Proposition to your customers
4.
How?
First define:
5.
What Value
do you deliver to the customers?
6.
Which
Problems do you solve for them?
7.
Which customer
Needs are you satisfying?
8.
9.
Know your customer
Like nobody else
10.
11.
Seriously…
How?
12.
Do not
settle with finding information on the internet
13.
Instead, do some
Fieldwork
14.
I do not
mean this
15.
The goal is
to Empathize with the customer
16.
You have to
think and Feel as your customer does
17.
Understand their
Problems Needs Fears & Concerns
18.
Puttin yourself in
the customers shoes
19.
Have to find
Them Ask them what they want
20.
Have to find
Them Watch them
21.
Have to find
Them Show them your solution and get feedback
22.
Then, go back
and Improve your Value Proposition
23.
Finally, the Value
Proposition must be Tested