Digital marketing pp Kyle O
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Digital marketing uses the 4E framework to excite customers with relevant offers, educate them about offerings, help customers experience products directly or indirectly, and always give customers opportunities to engage. The wheel of social media engagement highlights five factors on the uniqueness of social media in driving engagement: the information affect of relevant information spread through social networks; the connected affect satisfying humans' need to connect; the network affect of every post's potential reach; the dynamic affect of back-and-forth communications; and the timeliness affect of engaging customers at the right place and time.
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The document outlines a 4 step process for digital marketing: excite customers with relevant offers; educate customers about the offerings; help customers experience products directly or indirectly; and give customers opportunities to engage with the firm's digital activities.
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2. Determining the communication category, such as creating brand awareness, improving brand attitude, or increasing purchase intention.
3. Designing the communication by developing message and creative strategies and selecting an appropriate message source.
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5. Establishing the total marketing communications budget using methods like the affordable, percentage-of-sales, competitive-parity, or objective and task approaches.
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The document describes a situation where the speaker led a change initiative in their company's telecommunications youth segment strategy. Previously, the company's marketing actions for youth were not integrated and lacked a common mission or clear objectives. The speaker worked to drive honest discussions, brainstorming, and teamwork to develop an integrated strategy with clear premises focused on youth customer needs and new trends. This included new online and offline platforms. The speaker believes an IE Master's program would help strengthen their change management competence by preparing them for constant change at personal, industry, and global levels and equipping them to better study external changes, make necessary changes happen, and convince others of the need for change.
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Interactive marketing - Manu Melwin Joy
Interactive marketing is a one to one marketing process that reacts and changes based on the actions of individual customers and prospects.
How to increase brand awareness with social media?
The purpose of the research is to determine how ByLykke, can establish awareness for its brand as a whole and with a focus on distributing the products by using innovative measures as opposed to the traditional channels customarily chosen.
We choose particularly these online marketing platforms, because they benefit cost efficiency, each of these channels have its own purpose, they also are completely different from each other and therefore are the interest of the ByLykke to develop business and product wise.
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By selectively choosing online platforms for consideration,this research provides an innovative way how to gain brand awareness and subsequently broaden the consumer base.
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The document outlines a training trends plan for a telecommunications company. It identifies four key training trends: empowered buyers, on-demand availability, social media, and multigenerational sales/customer teams. The goals are to increase productivity, retain customers, and strengthen key business indicators. Objectives include empowering consultants to engage customers and recommend the right products, changing to a consultative selling style, and educating on features. Strategies include using content/social media marketing, focusing on keeping customers for life, and making sales messages clear.
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The document discusses two models for marketing communications: the macromodel and micromodel. The macromodel lists nine key factors for effective communication, while the micromodel analyzes consumers' responses. It also outlines several response hierarchy models, including AIDA and the hierarchy-of-effects model, which assume consumers progress through cognitive, affective, and behavioral stages. Finally, it discusses the hierarchy of affects model and three appropriate sequences - learn-feel-do, do-feel-learn, and learn-do-feel - depending on consumer involvement and product differentiation.
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This document outlines an integrated marketing communications course that aims to:
1) Help students understand the role of communication in marketing management.
2) Study in depth the various marketing communication tools used by organizations.
3) Integrate the elements of the communication mix to deliver consistent messaging.
The course covers topics like advertising, media planning, direct marketing, sales promotion, public relations, and personal selling. It evaluates different communication channels and teaches how to establish objectives and budgets for an integrated marketing strategy.
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Created By
Rahul Kalra, NSIT
During an internship by
Prof. Sameer Mathur, IIM Lucknow
www.IIMInternship.com
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The document describes a situation where the speaker led a change initiative in their company's telecommunications youth segment strategy. Previously, the company's marketing actions for youth were not integrated and lacked a common mission or clear objectives. The speaker worked to drive honest discussions, brainstorming, and teamwork to develop an integrated strategy with clear premises focused on youth customer needs and new trends. This included new online and offline platforms. The speaker believes an IE Master's program would help strengthen their change management competence by preparing them for constant change at personal, industry, and global levels and equipping them to better study external changes, make necessary changes happen, and convince others of the need for change.
Express yourself (D)
This document describes a situation where the author led a change initiative in their company's telecommunications business strategy for the youth segment. Previously, the company's marketing actions like social media, products, pricing, and events were not integrated and did not effectively target youth customers. The author worked with a team to implement an integrated strategy through open discussions, identifying objectives, and removing barriers. This led to coordinated online and offline platforms and offerings that better met youth needs. The author believes an IE Master's program would help strengthen their change management competence to lead through constant change in the telecommunications industry and prepare for changes at personal and global levels.
INTEGRATED MARKETING COMMUNICATION STRATEGY
This document provides an overview of integrated marketing communications and the communication process. It discusses the key elements of an IMC strategy, including different promotional tools like advertising, public relations, and direct marketing. It also outlines the communication process by explaining the sender, receiver, encoding, decoding, media, message, response, feedback, and noise. Additionally, it lists the steps to developing an effective marketing communication strategy, such as identifying the target audience and determining communication objectives.
Campaigns blogger ellis
Campaigns are organized efforts to promote a goal or party through various promotional methods. Promotion includes advertising, publicity, and sales promotion activities to inform and influence people's purchasing decisions. When designing a promotional plan, objectives, messaging, target audiences, and success metrics should be clearly defined. Inexpensive promotion can involve personal selling, demonstrations, direct mail, business cards, listings, seminars, newsletters, contests, flyers, and word-of-mouth advertising.
What is communication mix and how should it be set
The document discusses the marketing communications mix, which consists of eight major communication models: advertising, sales promotion, public relations, events and experiences, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling. When choosing a marketing communications mix, marketers must consider the advantages and costs of each tool as well as factors like the product, market, consumer readiness, and stage in the product lifecycle. The optimal mix depends on examining these distinctive qualities and determining what will most effectively introduce, build enthusiasm for, and remind consumers about the company and its products.
What are the major steps in developing effective communication?
The major steps in developing effective communications are:
1. Identify the target audience and determine communication objectives like creating brand awareness, changing brand attitudes, or increasing purchase intentions.
2. Design the communication strategy by determining the message, how it will be creatively delivered, and the spokesperson. The message strategy ties into brand positioning while the creative strategy can be informational or transformational.
3. Select communication channels that may be personal like sales or non-personal like advertising, promotions, events or public relations.
4. Establish the total marketing budget as a percentage of sales, to achieve competitive parity, or based on objectives and associated costs.
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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
原版一模一样【微信：741003700 】【(uts毕业证书)悉尼科技大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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一比一原版美国加州大学戴维斯分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加州大学戴维斯分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加州大学戴维斯分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加州大学戴维斯分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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Digital marketing pp Kyle O
- 2. Digital Marketing Uses the 4E Framwork • Excite customers with relevant offers • Educate them about the offering • Experience products • Engage the customers with opportunity
- 3. Excite You should be exciting customer’s about the latest and greatest product and with relevant offers
- 4. Educate You should be educating the customers about the product and what you are offering
- 5. Experience Help customers experience products, directly or indirectly.
- 6. Engage Always give the customer the opportunity to engage.
- 7. The Wheel of Social Media Engagement Highlights five factors on the uniqueness of social media in driving engagement
- 8. The Information Affect Relevant information is spread by firms or individuals to other members of it’s social network
- 9. The Connected Affect An outcome of social media that satisfies humans innate need to connect with other people.
- 10. The Network Affect The outcome of social media engagement in which every time a firm or person post information.
- 11. The Dynamic Affect Back-and-Forth communications in an active and effective manner from business to consumer.
- 12. The Timeliness Affect Being able to engage with the customer at the right place and time.