Notes about making a great webinar
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The deck I used for a free workshop for professional speakers about making standout webinars.
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Notes about making a great webinar
- 2. 2 4 Types of “Decks” 1 Static Slides (Death by PowerPoint) 4 Webinars (The presenter supports the deck) 2 Replacement for Docs (The writing carries the workload) 3 Presentations (The deck supports the presenter)
- 3. 3 How Are Webinars Different? Perfect Replay Video + Audio Do NOT use your everyday deck for a webinar Built-In Audio Aim for Impact Think TV Near Screen More Visual Less Text
- 4. 4 2 New Take On The Truth “I never thought of it that way” 4 This buys me out of a problem “Where’s my credit card” 1 Visually Interesting ”I’d Better Keep Looking at this” 3 New information “I never knew that” Design Your Webinar
- 6. 6 You have great content
- 7. 7 Now we adapt it to the webinar format
- 8. 8 Win their attention every 30 seconds The Audience— What You Know Hopeful for Novelty Has a Problem Divided Attention Wants New Info
- 9. 9 Win their attention every 30 seconds The Audience— What You DON’T Know Audience Reactions
- 10. 10 Forget this. The attention spans aren’t available for long static sessions.
- 11. 11 Instead, think of this. Keep offering new info, a change on the slide, vocal variety every 30 seconds.
- 12. 12 What Screen Are They Using? The Audience— What You DON’T Know
- 14. 14 Tiny Screens = Visual, not Textual
- 15. 15 Movement 1 1 Image = 30 Seconds Every 20-40 seconds, something needs to appear, move, change or disappear 2 Minimal text You have audio to fill in the gaps. And you don’t know the screen size. Other presentations are made to be read, or emailed, or presented live once. 3 Buy a template I use GraphicRiver.net Webinars are recorded live TV shows. Like TV, something needs to be happening all the time.
- 16. 16 Your Webinar is: Visual Surprising Unlike Your Other Work Summary
- 17. 17 Tech Tips 2 Buy a Template 4 Use Your Best Computer 1 Use a Headset 3 Use Animations
- 19. 19 Engagement Tips Give me full attention, and a short upbeat answer. Know your moderator Email or Texting for Questions Use a buddy
- 20. 20 Questions From The Audience Texting Email Instant Great for polls Longer sentences Easy to connect later
- 21. 21 Pro Tips Scheduling Hold it on a Thursday at either 12pm EST or 6pm EST. Audio If the webinar platform offers VOIP and phone-in, choose VOIP. Know Your Sales Process Are you selling a product available right now, or are you looking for large prospective sales? 10x Value Give enough info, ideas, or product to make the value 10x the time or money the audience invested. Know the Next Step Decide what the audience should do when the webinar ends. Try to Get The Recording If you can, get a copy of the recording, to use as marketing material, edit for distribution, or to learn from.
- 22. 22 But Wait— There’s More! Always present an offer Have materials available immediately For complex sales, focus on next step
- 23. 23 Thanks!
Editor's Notes
- 1— Death by PowerPoint 2— people don’t read anymore 3— speeches and presentations 4— webinars—— you don’t have your physical presence to keep the audience’s attention, so your deck needs to grab attention.
- Do NOT use your everyday deck for a webinar: — it’s probably too much like the top of the line decks already — you only have your voice and the screen to keep people’s attention. no body language.
- info— the difference between soft teaching and hard teaching. pitch— Even with webinars where you are paid to attend, instead of selling something, you still need a pitch. Pitch free stuff, if you like. Pitch websites and Facebook groups that aren’t yours, whatever. But giving away their attention, when you worked so hard to keep it, without getting some sort of next-step established, is a waste.
- This is called an “arresting slide”. It stops the flow with 1 simple graphic (the solid grey background) and a short sentence.
- Unlike an in-person presentation, you won’t know when you’ve lost their attention
- Another arresting slide.
- This slide has as much text as any webinar slide should have. And it has a lot of visuals elements to compensate for that.
- texting— Who is alive out there?
- 10x— you owe them 10x, but not more.