Better online training: how to create and conduct webinars


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From a presentation at the AWC (Association for Women in Communications) national conference, "Powerful Presentations: The Art of Creating and Running Successful Webinars," with me and Maria Henneberry.

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  • Webinars are different! Disembodied voice + slides = potential for deadly boredom They have the option to wander and you'll never know
  • Demo going online through a hyperlink Discuss problem with light font color Also discuss screensharing
  • Better online training: how to create and conduct webinars

    1. 1. Powerful Presentations The Art of Creating and Running Successful Webinars Maria Henneberry / @MariaHenneberry and Sheila Scarborough / @SheilaS
    2. 2. What's in this for you? <ul><li>Deliver better client training
    3. 3. Have another option as a speaker
    4. 4. Create better webinar visuals
    5. 5. Learn to tailor your speaking style to online training </li></ul>
    6. 6. What do people hate about webinars?
    7. 7. Poll: webinar turn-offs <ul><li>“ Presenters who read directly from slides.” </li></ul><ul><li>“ When the presenter has no energy . If you're not enthusiastic, what keeps me from flipping over to Facebook?” </li></ul>
    8. 8. Poll: webinar turn-offs <ul><li>“ I don't like the hollow/echo sounds . Hated when speaker disciplined a kid.” </li></ul><ul><li>“ Missing out on the ' non-verbal ' is the biggest difference: a wink, smile, smirk, hand gestures, etc.” </li></ul><ul><li>“ Webinar malfunctions : no fun.” </li></ul>
    9. 9. More webinar annoyances <ul><li>Too much self-promotion </li></ul><ul><li>“ No- DUH ” content </li></ul><ul><li>Marketing materials don't match actual webinar content </li><ul><li>Deliver what you promised! </li></ul></ul>
    10. 10. <ul>  </ul>How to build memorable webinar content
    11. 11. &quot;Have a narrative, not a presentation that looks like you shook off a bookshelf and then dumped it into slides.&quot;   <ul>Chris Brogan </ul>
    12. 12. 1) The point you want to make 2) Story/example to illustrate 3) ….and don't try to make too many points!
    13. 13. Even more painful than usual! <ul><li>Blah blah blah blah blah blah blah makes my eyes bleed blah
    14. 14. Blah blah blah blah blah blah blah OMG shoot me now blah
    15. 15. Blah blah blah blah blah blah blah blah who cares blah
    16. 16. Blah blah blah blah blah blah blah where's the bathroom blah
    17. 17. Blah blah blah blah blah blah blah blah zonk blah blah blah </li><ul><li>More blah blah blah to support blah blah blah
    18. 18. Still more microscopic and unreadable blah blah blah </li></ul></ul>
    19. 19. 10 – 20 – 30 slides – minutes – font size ----> This is 32 font size <---- (Thanks, Guy Kawasaki)
    20. 20. Do. Not. Read. Your. Slides.
    21. 21. Make more slides like this
    22. 22. Play
    23. 23. With
    24. 24. Fonts
    25. 25. Try Video
    26. 26. Yes, you can use hyperlinks in slides. Take advantage of the web!
    27. 27. Extend the impact of a webinar <ul><li>Handouts
    28. 28. Upload to SlideShare
    29. 29. Write a blog post
    30. 30. Write a guest blog post
    31. 31. Shoot a video </li></ul>
    32. 32. Presentation References <ul><li>Presentation Zen (book and blog) </li><ul><li>Garr Reynolds </li></ul><li>slide:ology and Resonate </li><ul><li>Nancy Duarte </li></ul><li>#speakchat and #learnchat
    33. 33. TED Talks videos </li></ul>
    34. 34. The nitty-gritty to conduct a webinar A Topic An Audience A Computer An Internet Connection A Webinar Service
    35. 35. Hellllooooo, out there!
    36. 36. Best ideas for great webinars <ul><li>The worst that can happen …. </li><ul><li>Technical difficulties
    37. 37. Consider responses </li></ul></ul><ul><li>What Do You Want From Me? </li></ul>
    38. 38. Keeping their attention.... Questions/Polls keep eyes open Use silence well Lively, enthusiastic voice
    39. 39. Best ideas for great webinars Ditch the heavy pitch “ No-Duh” content
    40. 40. Be Uncommon
    41. 41. Best ideas for great webinars <ul><li>Timing is everything </li><ul><li>Content length
    42. 42. Time of day
    43. 43. Day of the week
    44. 44. Avoid holidays </li></ul></ul><ul><li>Every second counts </li></ul>
    45. 45. Photo Credits <ul><li>Webinar desk (Christopher S. Penn Flickr CC)
    46. 46. Angry woman (M. Pratter Flickr CC)
    47. 47. Boulder Dam bridge (Caveman Chuck Coker Flickr CC)
    48. 48. Messy bookshelf (drakulita Flickr CC) </li></ul><ul><li>Woman yelling (kandyjaxx Flickr CC)
    49. 49. Cornfield storm (RaGardner4 Flickr CC)
    50. 50. Graphs: Prof AM Isserman
    51. 51. Nitty-gritty (Jezlyn26 Flickr CC)
    52. 52. Caterpillar (moonpie dig it Flickr CC)
    53. 53. Waving ladies (G Eastman House Flickr Commons) </li></ul>
    54. 54. Thanks! Sheila Scarborough Maria Henneberry