This document provides instructions for creating custom, lookalike, and saved audiences on Facebook Ads Manager. It explains that a custom audience can be made by uploading a list of customer contact information. Facebook's software can then create a lookalike audience of similar users by "cloning" the custom audience. A saved audience can further define the lookalike audience by including or excluding interests to target a specific subset, such as 10k people. The last step is to create appealing ad content that will resonate with the saved audience and drive sales and brand loyalty.

1. HOW TO CREATE CUSTOM, LOOKALIKE, AND
SAVED
AUDIENCES ON FACEBOOK ADS MANAGER
RO L ANDO E . UNDA, M BA
DI G I TAL M ARKE T I NG P RO F E SS IONAL
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2. 1. CUSTOM AUDIENCE
Once you have asked your customers their permission to receive your company’s
promotional content (via email, sms, social media, etc.) and thus collected their
contact information, you can upload a list (spreadsheet .csv) of emails and phone
numbers on Facebook to create a custom audience:
F I R S T N A ME L A S T N A ME E MA I L P H O N E N U MB E R C I TY
J O H N S MI TH J O H N @ E MA I L . C O M 9 1 7 - 5 5 5 - 5 5 5 5 H O B O K E N
MA R Y J O H N S O N MA R Y@ E MA I L . C O M 3 4 7 - 5 5 5 - 5 5 5 5 N E W YO R K
MA R K P E TE R S O N MA R K @ E MA I L . C O M 9 1 7 - 6 6 6 - 6 6 6 P H I L A D E L P H I A
A N N G O L D B E R G A N N @ E MA I L . C O M 3 4 7 - 6 6 6 - 6 6 6 6 J E R S E Y C I TY

3. 2. LOOKALIKE AUDIENCES
Once Facebook has your custom audience ready, you can create
your lookalike audience. in other words, Facebook’s software can
“clone” your 100-200 list of customers into a 1MM or
2MM similar Facebook users:

4. 3. SAVED AUDIENCE
Once Facebook has your lookalike audience ready, you can create your saved
audience. in other words, you can define your targeted audience (for example,
to make your 2mm audience into 10k people) by including and excluding
interests similar to your current customers have about your business or
products:

5. 4. CREATE APPEALING CONTENT
The last step will be to make appealing content to create the ads will bring you
more sales. Whether those are videos, photos, gifs, or traditional ads, you need
to make your saved audience identify with the promotional material you
provide. Thus, they can buy your goods and develop brand loyalty.

6. THANK YOU !
ROLANDO E. UNDA, MBA
DIGITAL MARKETING PROFESSIONAL
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