The document discusses strategies for developing an online presence for a small business, including:
- Developing an e-commerce website using Shopify to reach a worldwide market.
- Implementing search engine optimization techniques like keyword research and backlinking to increase organic traffic.
- Using paid search advertising on Google AdWords and social media ads to boost early traffic.
- Leveraging analytics and testing different tactics to improve website conversions and return on investment.
The presentation provides options for do-it-yourself website building and working with consultants to develop an online strategy.
This presentation created by the Rogers State University Innovation Center focuses on the development of an online presence for your business. This includes building a strategy for your website development, search engine optimization, and search engine marketing. The second part of this workshop focuses on the development of social media platforms and leveraging Google's wide array of applications for businesses.
Learn more about the RSU Innovation Center online:
http://www.rsuinnovation.com
This presentation created by the Rogers State University Innovation Center focuses on the development of an online presence for your business. This includes building a strategy for your website development, search engine optimization, and search engine marketing. The second part of this workshop focuses on the development of social media platforms and leveraging Google's wide array of applications for businesses.
Learn more about the RSU Innovation Center online:
http://www.rsuinnovation.com
This presentation is part one of a two part workshop that pertains to building a strategy for developing an online presence for your business. Topics including website development, when to hire a web developer, search engine optimization, website building platforms, and social media development.
This is the first part of a two-part presentation by Anthony William Tucker that discusses how to build a brand through online dominance. This encompasses website development, search engine optimization, marketing strategy development, and social media marketing. Learn more about this workshop at, http://www.GetMeFoundOnline.com.
This presentation describes the main points for building niche micro websites. It gives details of what is needed to get a business up and running, also visit http://www.theinternetmarketingbusiness.com
Top SEO Guide Why SEO is important for your Website Business Best Online Mark...SEO Hong Kong
The Complete Guide On How To Increase Your Brand Awareness, Customer Acquisition, Sales, Revenues and Profits Online.
Why SEO Is Important For Your Website (Business)
And What You Can Do About It.
#SEO #SEOHOngKong #SEOServices #DigialMarkeing #WebsiteDesign #OnlineMarketing #SEM
While it’s true that simply using Facebook as a social media engagement tool is great for SEO, this is just a start. The truth is, there are so many businesses that have taken to social networking on the biggest social platform of them all, that this first step is no longer nearly enough. Creating a Facebook business page would have driven said business to the top of its industry just five years ago; today, it’s merely a welcome to the crowd.
Top Tips to Increase Traffic from SEO for E-commerce WebsitesSWEET Interactive
Tips to Increase traffic from SEO for e-commerce websites. Get more traffic with these practical tips to your online shop. Implement these practical SEO tips and make your e-commerce venture more profitable
E-commerce strategies for business development 2015-2016Zaheer Ameer
Our New Year's plans assume revenue growth of our company in 2015, but for whatever reason will be an increase in sales - an increase in sales, expansion into new markets or innovative products, software, IOS, application development or advance office software?
Let’s get straight to the point: SEO-unfriendly web development can cost you your business.
It goes without saying that this is bad news for marketing managers. As web builds become more and more complex, technical SEO is becoming increasingly important – and even small technical slip-ups can have catastrophic effects on your search engine performance and bottom line.
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
Web Design/Development : Portfolio cum PresentationDeepak_Hasija
To be Best in
-- Website Design and Development
-- E-commerce
-- Search Engine Optimization (SEO)
-- Social Meida Optimization (SMO)
-- Graphic Designing
-- Logo/Brochure/Flyer Designing, etc.
-- Online Marketing
Over the last 5 years, I have developed a wide range of websites using HMTL, DHTML, PHP, MySQL, Javascript and Opencart, Drupal, Wordpress, etc, PHP Frameworks.
Service Description
E-commerce Development
-- Opencart E-commerce Development
-- Magento E-commerce Development
Online Marketing
-- Search Engine Optimization
-- Social Media Marketing
-- Pay Per Click Campaign
Web Development
-- PHP Web Development
-- OpenSource Web Development
-- Wordpress Web Development
-- Drupal Web Development (Drupal Acquia Solution Partner)
Graphic Designing
-- Logo Designing
-- Brochure Designing
-- Flyer Designing
-- Poster Designing
-- Sticker Designing
-- & much more.
Ultimate Guide: Build a Passive Income Blog From Scratch in 2016Gabriel St-Germain
Learn how you can create a profitable niche blog and make money with affiliate programs. Step-by-step guide with examples and stats by ProPassiveProfits.
This presentation is part one of a two part workshop that pertains to building a strategy for developing an online presence for your business. Topics including website development, when to hire a web developer, search engine optimization, website building platforms, and social media development.
This is the first part of a two-part presentation by Anthony William Tucker that discusses how to build a brand through online dominance. This encompasses website development, search engine optimization, marketing strategy development, and social media marketing. Learn more about this workshop at, http://www.GetMeFoundOnline.com.
This presentation describes the main points for building niche micro websites. It gives details of what is needed to get a business up and running, also visit http://www.theinternetmarketingbusiness.com
Top SEO Guide Why SEO is important for your Website Business Best Online Mark...SEO Hong Kong
The Complete Guide On How To Increase Your Brand Awareness, Customer Acquisition, Sales, Revenues and Profits Online.
Why SEO Is Important For Your Website (Business)
And What You Can Do About It.
#SEO #SEOHOngKong #SEOServices #DigialMarkeing #WebsiteDesign #OnlineMarketing #SEM
While it’s true that simply using Facebook as a social media engagement tool is great for SEO, this is just a start. The truth is, there are so many businesses that have taken to social networking on the biggest social platform of them all, that this first step is no longer nearly enough. Creating a Facebook business page would have driven said business to the top of its industry just five years ago; today, it’s merely a welcome to the crowd.
Top Tips to Increase Traffic from SEO for E-commerce WebsitesSWEET Interactive
Tips to Increase traffic from SEO for e-commerce websites. Get more traffic with these practical tips to your online shop. Implement these practical SEO tips and make your e-commerce venture more profitable
E-commerce strategies for business development 2015-2016Zaheer Ameer
Our New Year's plans assume revenue growth of our company in 2015, but for whatever reason will be an increase in sales - an increase in sales, expansion into new markets or innovative products, software, IOS, application development or advance office software?
Let’s get straight to the point: SEO-unfriendly web development can cost you your business.
It goes without saying that this is bad news for marketing managers. As web builds become more and more complex, technical SEO is becoming increasingly important – and even small technical slip-ups can have catastrophic effects on your search engine performance and bottom line.
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
Web Design/Development : Portfolio cum PresentationDeepak_Hasija
To be Best in
-- Website Design and Development
-- E-commerce
-- Search Engine Optimization (SEO)
-- Social Meida Optimization (SMO)
-- Graphic Designing
-- Logo/Brochure/Flyer Designing, etc.
-- Online Marketing
Over the last 5 years, I have developed a wide range of websites using HMTL, DHTML, PHP, MySQL, Javascript and Opencart, Drupal, Wordpress, etc, PHP Frameworks.
Service Description
E-commerce Development
-- Opencart E-commerce Development
-- Magento E-commerce Development
Online Marketing
-- Search Engine Optimization
-- Social Media Marketing
-- Pay Per Click Campaign
Web Development
-- PHP Web Development
-- OpenSource Web Development
-- Wordpress Web Development
-- Drupal Web Development (Drupal Acquia Solution Partner)
Graphic Designing
-- Logo Designing
-- Brochure Designing
-- Flyer Designing
-- Poster Designing
-- Sticker Designing
-- & much more.
Ultimate Guide: Build a Passive Income Blog From Scratch in 2016Gabriel St-Germain
Learn how you can create a profitable niche blog and make money with affiliate programs. Step-by-step guide with examples and stats by ProPassiveProfits.
Marketing, such a loosely used word in the business world and a treacherous task to undertake as a business owner. Businesses make or break on their strategies and developing a thorough marketing strategy is essential to any businesses success, small or large. So many questions arise when developing a marketing strategy. Where do I spend my money? How do I differentiate myself from my competitors? How much should I spend on online assets? Do I need to hire a marketing director? The questions could go on forever but one must know marketing basics and how to leverage not only a well-defined marketing budget but time, energy, and creativity to stand out of the crowd when trying to communicate with their target audiences.
The 4 P’s of Marketing: Confessions of a Guerrilla Marketer presented by the Innovation Center will address the very fundamentals to building a marketing strategy that encompasses understanding product/service, price, place, and promotion, the four p’s of marketing. The training session will also provide insight on how to become a guerrilla marketer and to stay top-of-mind when consumers are ready to make a purchasing decision. Guerrilla marketing was founded by Jay Conrad Levinson and was developed to help provide a system for businesses that don’t possess large marketing budgets like big brands, McDonald's or Nike, to market themselves in unique methods to earn the attention of their audiences and to increases sales revenue.
View the Upcoming Workshops page to see when and where the workshop will be held next. If you are interested in hosting a 4 P's of Marketing: Confessions of a Guerrilla Marketer workshop session in your community please contact the Innovation Center's Lynn Wilson, 918-343-7622, or by email, lwilson@rsu.edu.
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2. What We’re Going to Cover
0 Website Development
0 E-Commerce Website Platforms
0 Web Analytics
0 Search Engine Optimization
0 Pay-Per-Click Search Engine & Social Media Promotion
0 Social Media Development
0 Google
0 Leveraging for small business
0 Google industry secrets
0 Building Your Brand’s Identity
0 Presented by Branding Specialist, Brandon Irby
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
3. Today’s Objectives
0 Learn how to turn your small local business into a
world-wide enterprise with Shopify.
0 Get your website found online through leveraging:
0 Organic Search Engine Optimization
0 Hiring Someone or Doing it Yourself
0 Non-Organic Search Engine Optimization
0 Pay-Per-Click Paid Placement (Time & Space)
0 Google Ad Network
0 Unplanned Purchases
0 Learn how to analyze your website’s performance.
0 Learn how to turn social media into a revenue stream
for your business.
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
4. Skyscrapers Aren’t
Built Overnight
0 You will get what you put into your online presence development
for you business.
0 If you have questions please don’t be afraid to ask
today, tomorrow, next week, or whenever. The Innovation Center
is a resource for you.
0 Frustration is bound to come when developing your online
presence but you must persevere to build the competitive
advantage it can bring your business or community organization.
0 Leverage the new Online Resource Center for industry
insight, self-help videos, directory of who to hire, and register for
future workshops that focus on specific online presence
development functions that you would like to learn more on.
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
5. Homework Review
Top Websites Top Facebook Business Pages
0 Red Dress Boutique 0 https://www.facebook.com/Impressionsnwa
0 Great use of custom 0 Custom HTML Applications
application. 0 Browse Store
0 Restock Notify
0 Great use of categories for 0 Instagram
types of clothes and by 0 Sign up for Shopping Cart
price range. 0 How to Order
0 Easy to operate. 0 Major Return on Investment on Facebook
by leveraging displaying/selling product
0 Does need major search direct on Facebook with, Run/Ship &
engine optimization work. Run/Hold comments to photos on
Facebook timeline.
0 Needs to encourage social 0 Major website work needed to compliment
sharing of every product social media stature.
listed. 0 Must champion shipping and have
0 Example: ShareThis solid/consistent refund process in place.
application
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
6. Step 3: Building a Strategy for your
Website Revisited
0 Now that we know what the market looks like it is
time to build a strategy for your brand.
0 Are you going to hire someone or do it yourself?
0 Have SMART goals for your website development and
social media strategies.
0 Increase traffic from northeastern Oklahoma by 200%
in first three months of new site.
0 Increase engagement on Facebook by 500 fans in the
first three weeks of the optimized Facebook page.
0 Be on the first page for local results for specific industry
in first six months.
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
7. Available Platforms
0 Wix (Drag and Drop)
0 App market is available
0 SquareSpace (Drag and Drop)
0 Example: Ontario PC
0 Weebly (Drag and Drop)
0 Example: Build Bartlesville
0 WordPress
0 Example: bugRIGHT
0 Plug-in market is available
View this Presentation on SlideShare.com/rsuInnovationCenter
8. E-Commerce Website Platform
0 Shopify is an e-commerce website platform that
makes designing a website and selling products easy
for small businesses.
0 Shopify represents an engaging user friendly website
that offers search engine optimization tools to earn
your site Google street cred.
0 Take your local business to a world-wide market with
new revenue streams.
0 Key features of Shopify:
0 http://www.shopify.com/website/templates
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
9. Options for Building Your Shopify Website
Option 1 Option 2
0 Hire a developer to design 0 Do it yourself! Take on the
world-wide market with a
a custom template and strategy on your own!
setup the site. 0 Use a stock template from
0 Includes setting up for Shopify’s template market place.
0 Register your website with
search engine Google/Bing.
optimization. 0 Optimizing each product page
and content page with keywords
0 Setting you as the business and SEO tactics.
owner up as the admin to 0 Upload images, content, and keep
upload track of orders.
images, pages, videos, and 0 Link with social media to create
traffic and additional revenue
more from mobile phone streams.
or tablet.
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
10. Step 4:Build Your SEO Strategy
0 Leverage the situational analysis conducted for the web
development strategy to analyze the following:
0 Keywords competitors are using
0 SEO tactics that competitors are using
0 Strong Tagging
0 Bolded text mean, STRONG TAGGED.
0 Google/Bing focuses on those key terms.
0 Micro-Tagging
0 Way of the future that will tell search engines exactly what the page represents.
Example: Murphy’s Steakhouse in Bartlesville, Okla. would have Micro-Tags for local
restaurant with location featuring Bartlesville, Okla. or near Tulsa, Okla.
0 Leverage Google AdWords Keyword Tool to analyze keywords
per industry
0 Organic vs. Non-Organic Search Engine Marketing.
0 Understand the importance of SEO dominance on all content.
0 Google/Bing can’t read or properly index Flash/Java or images
without a proper ALT Tag and file name.
0 Continue to modifying strategy to continue to increase traffic and
conversion rates.
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
11. Option 1: Hire a SEO Juice Man
0 Much like scenario when hiring a web developer, must have a strategy in
place before meeting with potential SEO Juice Men.
0 Have list of competitors readily available, geographic target market, and
targeted audience.
0 Be ready to pay monthly fee and expect to receive updates including:
0 Monthly Google Analytics Report
0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned
purchases.
0 Planned
0 Someone Googles the keywords, Arena Tools for Tractor, your business
should be on the first page if you sell arena tools.
0 Unplanned
0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for
tractors.
0 Think impulse buying at a grocery store with end caps and products at the
check out.
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
12. Example of SEO Juice Man
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
13. Option 2: Do it Yourself
0 Leverage SEO assistance apps or plug-ins if available for your
website development platform.
0 Register with Google Analytics to analyze traffic.
0 Are visitors bouncing (exiting) from you site to soon?
0 Are visitors getting to the desired take action page on your website?
0 Just because you have traffic does not mean you have the right traffic!
0 Conversion rates and ROI!
0 Have a strategy for both:
0 Organic SEO
0 How do you make your site seem more credible and relevant to search
engines?
0 Build back links and continually add new content that is engaging and contains keywords.
0 Non-Organic SEO
0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic
and higher rankings.
0 Google AdWords
0 Facebook Ads
0 Display Ad placement on targeted websites
0 ESPN
0 High Plains Journal
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
14. SEO Tactics That Will
Earn You Google Cred
0 Have a domain name with specific keywords in the actual
domain name.
0 Example: TulsaMetalRoofing.com
0 You can make this domain name your main domain name and
then have multiple other domain names that point back to
your website.
0 If you post videos to YouTube/Vimeo ensure that you use
key terms in the title of the video and keyword section.
0 Have internal links on each page of your website.
0 Update your content regularly.
0 Save every image that is placed on your website with
keywords.
0 Example: WeddingCakeBakersTulsa.jpeg
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
15. SEO Industry Secrets
0 You can submit your website and subsequent webpages to
be indexed by Google and Bing by registering for
webmaster tools on both search engines.
0 You must verify your website with both Google and Bing by
placing code on your website.
0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website.
0 Example: bugRIGHT
0 Get social and leverage social media!
0 Submit articles to targeted media contacts for publishing
both in print and online. Increases traffic to website and
builds credibility in the eyes of consumers and search
engines.
0 PR Web
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
16. Step 5: Analyze Your Website’s Performance
0 To continue your company’s empirical rise in the online market and
to continue to increase conversion rates you must be consistently
measuring your website, social media, and marketing effort’s
performances.
0 Remember that you must set SMART goals to have specific metrics to
measure success by for your business’ online performance.
0 Find benchmarks in your industry that you would like to see your
business get to.
0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and
social media.
0 You must leverage cost efficient resources to really grasp your online
performance.
0 CrazyEGG
0 Raven Tools
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
17. Option 1: Hire Help
0 When tracking your website, social media, and marketing effort’s
performances it can become labor intensive. This is why if it is
more profitable for you to be undertaking other tasks for your
business rather than analyzing your performance, hire help!
0 If you are to hire someone make sure to know exactly what they
will be providing you with each month.
0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics, social media mentions, etc.
0 If there is work that is needed to be done to improve your
website, social media, or marketing efforts will this individual
provide suggestions and execute these suggestions once
approved or are these suggestions placed on your shoulders
alone?
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
18. Option 2: Be a GUERRILLA
Do It Yourself
0 Register for cost efficient and FREE tools that will help you make
adjustments to your website, social media, and promotional
strategy.
0 Google Analytics
0 CrazyEGG
0 Raven Tools
0 HootSuite
0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT
0 Make updates to website, social media, and promotional strategy
based on tangible analytics. Don’t fall for advertising sales reps
tricks again. You own your own fate.
0 Remember that your online marketing strategy and value
messaging is consistent with your offline marketing.
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
19. Step 6: Become Socially (Social
Media) Responsible
0 The important reasons why to leverage social media:
0 Build your brand:
0 Continue to build your relationship with current customers.
0 Enable new customers to find you.
0 If your brand is not finding ways to connect with the Millennial age cohort
then it will die. These are the individuals that will leveraging social media
platforms.
0 Push traffic to specific webpages for your company or retailers of your
product.
0 Create another channel to generate revenue. At the end of the ROI and
conversion rates are just as important on social media.
0 Earn search engine optimization juice for your website. Gives your company
not only another touch point with your consumer but earns you credibility in
the eye of the beholder, aka Google/Bing.
0 Enables a customer centric method for customers to tell other potential
customers about your product and services through “Sharing”.
0 Try to encourage the sharing of company content.
0 Official hashtags through Twitter, promotions through Facebook, etc.
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
20. Facebook Business Pages Basics
0 Know the difference between a Facebook personal page and a
Facebook business page.
0 Have a strategic plan for getting traffic to your Facebook business
page.
0 Organic Traffic
0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline.
0 Hosting promotions for customers that run through Facebook.
0 “Liking” targeted businesses, retailers, or community organizations in
your target market.
0 Example: bugRIGHT
0 Non-Organic Traffic Through Internal Targeting
0 Pay Per Click advertising on the Facebook network.
0 After 30 “Likes” on your Facebook business page go and claim your
Facebook business page’s username.
0 Example: Facebook.com/RSUInnovationCenter
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
21. Facebook Business Page
Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your
page.
0 Tag every picture and video you upload to your page.
0 Leverage free applications on Facebook that increase engagement with fans/followers
on your Facebook page or direct the them to a specific external site.
0 Re-Direct
0 PDF-Tab-Viewer
0 YouTube
0 Instagram
0 Have custom applications built for your Facebook business page that can increase
engagement and possibly allow the fan/follower to make a purchasing decision on the
Facebook page.
0 Have an optimized image in each image place holder for you brand.
0 Facebook Timeline Cover
0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve
specific internal or external objectives
0 Facebook Offers
0 Promote Your Posts
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
22. How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the
optimal time to spend on social media efforts for your
business. Now business owners can become savvy
social media marketers with all-in-one dashboards.
0 HootSuite
0 HootSuite allows you to strategically schedule your
Tweets, Facebook Posts, LinkedIn Posts, and Google +
Page Posts from one dashboard.
0 Best of all, Hootsuite is free for small businesses with
less than 5 social media accounts.
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
23. Learn More About Social
Media Platforms Online
0 Learn more at the Online Resource Center about the
following social media platforms and their
importance and role in creating a solid online
presence for your business.
0 Twitter
0 Google +
0 LinkedIn
0 Video Platforms
0 YouTube
0 Vimeo
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
24. Homework for After Day 2
0 Schedule a meeting with the RSU Innovation Center to
discuss your specific online presence development
needs.
0 This can be done by visiting RSUinnovation.com and
filling out the “Request for Services” form.
0 Email Anthony W. Tucker at atucker@rsu.edu with
any questions.
View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
25. Got Questions?
Contact:
Anthony W. Tucker
Phone: 918-343-7509
Email: atucker@rsu.edu
Twitter: Tweet questions to @Brand_Tuck with
#BuildMyOnlinePresence
Review Today’s Presentation and Other Resources at
the new Online Resource Center for Online Presence
Development:
http://www.OnlinePresenceDevelopment.Weebly.Com
Editor's Notes
Start out the presentation by having group login to Twitter and Tweet about the event. Follow other attendees. @Brand_Tuck @RogersStateU @rsulibrary @RSUinnovation #BuildingMyOnlinePresence … Spend less than 5 minutes on this exercise. Get juices flowing in room and get people engaged with each other.Discuss the Online Presence Workshop Online Resource Center website. How to operate and what you can expect in the coming days. Ask if anyone is willing to attend a third day of the workshop to hit social media more in-depth.
Point of Discussion: Go around to each participant and discuss what they liked most about their favorite website and/or favorite social media page.http://theaterbartlesville.com/index.php?p=mainEvent ApplicationOrder Tickets OnlineRegister with all local event listingsHow are you getting investors, actors, volunteers, etc.Email MarketingSeating Chart ImageRent?
App markets available for WordPress and Wix. E-commerce easy to setup on Wix and Weebly. SEO is manual on all platforms except for WordPress can leverage apps for guidance in SEO.What platform does your business currently leverage? What benefits do you see from the platform? If you don’t know what are your thoughts on the platforms available? Benefits and disadvantages…
Mention official affiliates of Shopify, developer market, and video series that will be launched to help you design your Shopify site.
Ask participants to sign in to their Google accounts. If they don’t have a Google account then we will spend the time to setup a Google account with participants.Objective is to have participants become familiar with Google AdWords Tool.
Must have a strategy in place to focus on geographic area depending on where you sell your product, local, regional, nationally, or internationally. Also speak on the topic of SEO for local searches for franchises and local entities. Example: Tiny Cakes and Truffles Owasso/Claremore locations & Atwoods.
Discuss what comes with the monthly package. Next slide will focus on organic versus non-organic search engine marketing. Outbound links and inbound links. Link building strategies.
Really hit home with participants about the importance of getting the right traffic to your website and getting the traffic to the desired take action page. For instance if you have a quote form online for your product and that is the method the user can take without picking up the phone to request a quote then you want to make sure it is easy for the user to get to that page.Show how to leverage
Show how using key terms for titles on videos and images pertaining to your company’s target market based on Google AdWords Tools research will benefit rankings.