How to create an effective marketing plan
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This document discusses the importance of developing a marketing plan that identifies target, secondary, and tertiary customer markets based on demographics like age, gender, income, and consumer behaviors like online shopping. It emphasizes identifying what problem the product solves for customers rather than just the product itself. A successful plan will ensure the product meets the needs and budget of the target market and uses various promotional strategies across social media, print, and traditional outlets. Developing an initial prototype is also an important step before launching.
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- 4. WHAT ARE YOU REALLY SELLING?????? What does McDonalds really sell? What does Apple really sell?
- 5. THE RECIPE FOR SUCCESS What are you really selling? Does it reach your Target Market? Does your pricing strategy meet your Target Markets willingness to choose your product? The “Where” you are selling your products (brick and mortar store or online store)
- 7. SUBSCRIPTION PRODUCT……AND PRICING $5.99 $45.99 You just bought a 2019 BMW 6 Series Convertible
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