When it comes to travel marketing, few business owners take the time to create smart marketing goals. But while setting goals might not be as exciting as diving into SEO or Content Marketing, it's absolutely crucial to the success of your business. Learn how to set your travel and tourism business up for maximum success and impact by setting smart goals today.

1. How To Set Smart Goals
For Greater Marketing
ROI And Revenue

2. lack of clear goals
Why is it difficult to measure online
marketing success?
The simple answer
is:

3. While it may
seem basic,
taking the time
to go through
and set out
specific goals
will make a
difference in
your business
revenue.

4. When setting goals, you can plan strategically how
to map out a plan for success.
“So why set goals?

5. what you can’t measure, you can’t
manage—and you can’t improve upon.

6. Running a business is hard work.

7. Chances are, you didn’t start your travel
or tourism business to spend all day
staring at a computer trying to navigate
the realm of marketing

8. Luckily, we have created
the Outcome Expressway.

9. It’s the simple way to set SMART goals.

10. Set a few over-
arching goals for
your business1

11. Once you clearly know where you want to go, you can eliminate distractions and
ensure that all of your actions are laser focused on achieving that goal.
Before you write down a strategy, decide what success looks like to you for your
business and personal life
Main Goals

12. Do you want more consistent, year-
round revenue so you can spend more
time with your family?

13. financial security so you can take your
own adventures around the world?

14. Dial in on what success looks like both
for your business and your personal life.

15. Set a few mid-
range goals
2

16. After taking the overall goals that you desire for your business and lifestyle, create
smaller goals that align accordingly to help you eliminate distraction
Narrowing It Down

17. A closer look at the areas
in which to strengthen
your business
 Branding
 Lead Generation
 Customer Service

18. Branding:
■ brand consistency
■ brand awareness within a target
demographic
■ voice within a unique niche

19. Lead generation:
■ increasing traffic
■ engaging with followers
■ = more bookings & revenue
■ $$$

20. Customer Service:
■ more online reviews
■ increasing online engagement
■ responding quickly to messages
■ strengthen customer trust

21. Set SMART Goals
3

22. S.M.A.R.T. Goals
 Specific
 Measurable
 Attainable
 Realistic
 Time-Sensitive

23. How to set
SMART Goals
You want to make
sure that you are
ticking off all the
boxes off the
acronym when you
are coming up with
goals that will
ultimately help you
achieve your one
big desired outcome

24. Example: Check AllThe Boxes
Increase referrals to your website
reservations page by 20% in the next three
months.
Specific
Measurable
Measurable Attainable Realistic Time-Sensitive
Time-Sensitive
X X XX X

25. Tip: Don’t focus on Vanity Metrics
Likes, follows and traffic alone is not
what will ensure bookings or revenue
“

26. MakeAction Steps
■ posting on Facebook once a day
■ emailing 30 past guests and giving
them an incentive to refer
■ writing 1 new blog post a week

27. Mapping Out Your
Success
 Website Metrics
 Social Media Metrics
 SEO
 Qualitative Information

28. Website Metrics
■ Unique Page Views
■ Time on Site
■ Bounce Rate
■ Subscribers or Email Opt-ins

29. Social Media Metrics
■ Engagement
■ Follower Growth Rate
■ Reach
■ Traffic Referrals
■ URL Click Through Rates
■ Conversion Rate

30. SEO
■ Page Authority
■ Keyword Ranking
■ Google Organic Search Traffic

31. Qualitative Information
■ Blog Comments
■ Conversations on Social Media

32. Free Additional Resource To Maximize
Your Marketing
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