How to prepare a presentation

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A strategic approach to planning presentations for EU trade associations, networks, NGOs based in Brussels.
Materials from our breakfast event on 12 September in Brussels.

Published in: Business, Education
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How to prepare a presentation

  1. 1. How to prepare a presentation Thursday 12 September 2013 Brussels Management Communication Training
  2. 2. Do you remember this guy?
  3. 3. Andrew Manasseh • 25 years in training, business development, staff management, and training • British Council work for 15 years in Thailand, Czech Republic, Italy, and Brussels • 9 years in EU communications and PR training • Work with EU trade associations, EU institutions, governments, and corporations
  4. 4. Management and communications training in Brussels and Europe Brussels EU trade associations Corporate public affairs Public affairs agencies NGOs Regional offices Chambers of Commerce EU institutions Other European clients Corporate clients Governments EU funded programmes and projects Intergovernmental agencies
  5. 5. What is the challenge?
  6. 6. How to prepare for a presentation 1. Be clear about the aim of your presentation 2. Understand what your audience cares about 3. Know what you want them to take away 4. Structure your story around what they care about
  7. 7. Hello! About us – our organisation • We are an association that represents network of organisations, agencies, and statutory bodies working to promote policies by addressing the factors that affect our sector directly or indirectly. • We support our members’ work in EU and associated states through policy and project development, networking, and communications.
  8. 8. We help our members to get through the EU maze
  9. 9. Put in more simple terms, it works like this
  10. 10. • We offer advice and information for policy makers, promote good practices and innovations, and seek to promote ethical and sustainable methods to achieve the aims and objectives set by our members and partners. • We also welcome formal or informal partnerships with people and public, private or voluntary organisations working on common or related objectives.
  11. 11. Have you got any questions?
  12. 12. How to prepare for a presentation 1. Be clear about the aim of your presentation 2. Understand what your audience cares about 3. Know what you want them to take away 4. Structure your story around what they care about
  13. 13. Number 1 Be clear about the aim of your presentation
  14. 14. Link your presentation to your wider business objectives Business objectives Presentations, questions, follow up information Results
  15. 15. You have to move your audience to a new place Story What do they think now? What do they care about? What do you want them to think?
  16. 16. Communication objectives Change behaviour Develop opinion Raise awareness
  17. 17. Number 2 Know what your audience cares about
  18. 18. Personality traits drive us • Steady• Compliant • Influential• Dominant I want results I want recognition I want relationships I want reason
  19. 19. Are they with you? Involvement Against For Enemies: Go out of their way to undermine you Champions: Go out of their way to support you Neutrals Not engaged; waiting to see how it goes Cynics: Criticise when opportunity presents Willing helpers: Happy to support if you engage them
  20. 20. Are they with you? Positive but unfamiliar Familiar & positive Unfamiliar & negative Familiar but negative
  21. 21. You have to move your audience to a new place Content What do they think now? What do they care about? What do you want them to think?
  22. 22. Number 3 Know what you want them to take away
  23. 23. My business aims Want them to appreciate the value we provide Persuade them to continue funding us Tell their colleagues about the added value we provide
  24. 24. You have to move your audience to a new place Message What do they think now? What do they care about? What do you want them to think? www.communicatingeu.com
  25. 25. Number 4 Structure your story
  26. 26. Example business objectives I want them to tell their colleagues that we give them good return on investment What messages will they pass on? What will they take away? I want to persuade them to continue supporting and funding us What shows our added value? What proof points will I use? I want them to appreciate the value of this organisation What do they care about? What barriers are there?
  27. 27. How to prepare for a presentation 1. Be clear about the aim of your presentation 2. Understand what your audience cares about 3. Know what you want them to take away 4. Structure your story around what they care about
  28. 28. For more materials check our website www.communicatingeu.com
  29. 29. For more information about our training Andrew.manasseh@communicatingeu.com • www.linkedin.com/A Manasseh • twitter.com/andimanas • www.communicatingeu.com

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