The document provides instructions for using the TinyVox app to easily capture audio recordings at the SXSW 2012 conference. It recommends starting recordings with the push of a button, pausing to avoid dead air, and labeling recordings with Twitter usernames. Audio is preferable to video since it allows for note-taking, requires less effort than videotaping, and captures the ideas being discussed. The goal is to record keynotes, panels, conversations and ideas to share with followers and teammates who could not attend, helping to spread inspiration from the event.