How to Build Your Brand with Google Hangouts- Eduardo Perez

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Google Hangouts on Air allows users to broadcast live video content through their YouTube channel at no cost. It engages followers and expands brands by recording broadcasts for reuse and creating a sense of community around projects. Key aspects include using a webcam and PC to go live, automatic recording of broadcasts, and public versus private settings of Hangouts versus Hangouts on Air.

Technology Business

Re-think video
• Low cost video: digital consumer cams
• Screencasting: recording the PC screen
• Vine: 6 secs video + GIFs
• Google Hangouts on Air: Live video
broadcasting

Google Hangouts vs. Google
Hangouts on Air (HoAs)
• Google Hangouts are private
• HoAs are public, recorded and
broadcasted live in Youtube
• Google Events on Air are NOT HoAs

HoAs - Advantages
• Reuse your content
• Create expectation
• Engage your followers and make them
part of your project

THANK YOU
Eduardo Perez - @hombrelobo
hombrelobo.com
rethink-video.com
hombrelobo@hombrelobo.com

Presenter: Krystal O’Connor (@kocotech) Session Description: If you’ve ever considered having a video podcast or holding a Google Hangout on Air (HOA), this session will cover the benefits to having a live video counterpart to your audio or video show, and how you can leverage video even for a primarily audio podcast to connect with your community. This session will cover how to conduct effective Google Hangouts On Air as well as working with on-demand video, best encoding practices, and giving your viewers every possible way to watch your show. Category: Video/Podcasting Takeaways: Learn how video can help grow your community through face to face live sessions, and reach into one of the largest video networks around, YouTube. Step by step, learn how to create a Google Hangout On Air from scheduling to inviting, having guests, utilize apps inside of Hangouts, and conduct the event. Also covered will be how to obtain an offline copy of the video for editing, as well as publishing (answering questions such as should I host audio and video on the same podcast feed?) and distribution of the event for on-demand.

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How to Build Your Brand with Google Hangouts- Eduardo Perez

1. How to Build Your Brand with Google Hangouts Eduardo Perez @hombrelobo

2. Video is king

3. You know you have to do video

4. Video is king

5. Re-think video • Low cost video: digital consumer cams • Screencasting: recording the PC screen • Vine: 6 secs video + GIFs • Google Hangouts on Air: Live video broadcasting

6. Google Hangouts vs. Google Hangouts on Air (HoAs) • Google Hangouts are private • HoAs are public, recorded and broadcasted live in Youtube • Google Events on Air are NOT HoAs

7. Google Hangouts on Air • Zero cost: you need a webcam and a PC • Broadcasts are recorded by default • Live video engages and expands your brand

8. HoAs - Advantages • Reuse your content • Create expectation • Engage your followers and make them part of your project

10. First we start creating a channel

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21. Let's do it LIVE !

22. Let's do it LIVE !

23. Let's do it LIVE !

24. THANK YOU Eduardo Perez - @hombrelobo hombrelobo.com rethink-video.com hombrelobo@hombrelobo.com

How to Build Your Brand with Google Hangouts- Eduardo Perez

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