This document provides guidance on building an engaged audience on social media. It recommends finding a profitable niche by identifying an industry, niche, sub-niche, ideal follower and their problem. The next steps are to select the right social media platforms for that niche, create valuable free content that establishes expertise, and focus monetization efforts on one or two options aligned with goals and niche.

1. HOW TO BUILD AN ENGAGED
AUDIENCE OF BUYERS ON
SOCIAL MEDIA
Lauren Tickner - Founder of Impact School
@laurentickner

2. WHAT’S TO COME...

3. WHAT’S TO COME...
● The power of social media in 2019 and beyond

4. WHAT’S TO COME...
● The power of social media in 2019 and beyond
● The only place to start

5. WHAT’S TO COME...
● The power of social media in 2019 and beyond
● The only place to start
● Building a profitable audience

6. HI, I’M LAUREN TICKNER
NASDAQ Top 10 Podcast
Thousands Of Students Across The World
Seven Figure Online Business

7. 6 YEARS AGO

8. TODAY6 YEARS AGO
GUEST ON OVER 100 PODCASTS IN
THE PAST 12 MONTHS

9. “SUCCESSFUL…”

10. “SUCCESSFUL…”
= UNHAPPY & KNEW
I COULD DO
MORE

11. →

12. NOW IS THE TIME!

14. Average daily time spent on social media is 142 minutes a day

15. THIS IS POSSIBLE FOR:

16. Coaches
THIS IS POSSIBLE FOR:

17. Coaches
Brick and mortar (stores/estate agents/service providers)
THIS IS POSSIBLE FOR:

18. Coaches
Brick and mortar (stores/estate agents/service providers)
Info-products (courses, e-books, etc)
THIS IS POSSIBLE FOR:

19. Coaches
Brick and mortar (stores/estate agents/service providers)
Info-products (courses, e-books, etc)
Physical products
THIS IS POSSIBLE FOR:

20. Coaches
Brick and mortar (stores/estate agents/service providers)
Info-products (courses, e-books, etc)
Physical products
Influencers
THIS IS POSSIBLE FOR:

21. Coaches
Brick and mortar (stores/estate agents/service providers)
Info-products (courses, e-books, etc)
Physical products
Influencers
Service providers
THIS IS POSSIBLE FOR:

22. Coaches
Brick and mortar (stores/estate agents/service providers)
Info-products (courses, e-books, etc)
Physical products
Influencers
Service providers
People with a dream
THIS IS POSSIBLE FOR:

23. THIS WORKS FOR ALL PEOPLE/BUSINESSES IN EVERY NICHE

24. 1 = FINDING A PROFITABLE NICHE

25. INDUSTRY VS NICHE

26. INDUSTRY = FITNESS

27. INDUSTRY = FITNESS
NICHE = WEIGHT TRAINING

28. INDUSTRY = FITNESS
NICHE = WEIGHT TRAINING
SUB-NICHE = NEW MOTHERS

29. INDUSTRY = FITNESS
NICHE = WEIGHT TRAINING
SUB-NICHE = NEW MOTHERS
PROBLEM = HATES HER BODY

30. INDUSTRY = FITNESS
NICHE = WEIGHT TRAINING
SUB-NICHE = NEW MOTHERS
PROBLEM = HATES HER BODY
‘IDEAL FOLLOWER’ = NEW MUM WHO WANTS TO CHANGE HER BODY

31. INDUSTRY = FITNESS
NICHE = WEIGHT TRAINING
SUB-NICHE = NEW MOTHERS
PROBLEM = HATES HER BODY
‘IDEAL FOLLOWER’ = NEW MUM WHO WANTS TO CHANGE HER BODY
YOUR VEHICLE TO GET HER THERE = WEIGHT TRAINING

32. INDUSTRY = FITNESS
NICHE = WEIGHT TRAINING
SUB-NICHE = NEW MOTHERS
PROBLEM = HATES HER BODY
‘IDEAL FOLLOWER’ = NEW MUM WHO WANTS TO CHANGE HER BODY
YOUR VEHICLE TO GET HER THERE = WEIGHT TRAINING
YOU NEED ALL 4 ELEMENTS

34. LIKE JOLENE, YOU WILL KNOW WHO YOU ARE MAKING CONTENT FOR:

35. 2 - SELECTING THE RIGHT PLATFORMS

36. USE THE PLATFORMS YOUR NICHE IS USING

37. VIDEO
USE THE PLATFORMS YOUR NICHE IS USING

38. VIDEO
AUDIO
USE THE PLATFORMS YOUR NICHE IS USING

39. VIDEO
AUDIO
USE THE PLATFORMS YOUR NICHE IS USING

40. VIDEO
AUDIO
USE THE PLATFORMS YOUR NICHE IS USING

41. 3 - VALUABLE CONTENT

42. “WHY SHOULD I POST FREE CONTENT?!”

43. FREE VS STRATEGIC CONTENT
● Positions you as an expert.

44. ● Positions you as an expert.
● Know, LOVE, trust.
FREE VS STRATEGIC CONTENT

45. ● Positions you as an expert.
● Know, LOVE, trust.
● Makes them aware of how much worse off their life is WITHOUT you.
FREE VS STRATEGIC CONTENT

46. YOUR FREE CONTENT IS THE WHY & THE WHAT

47. YOUR FREE CONTENT IS THE WHY & THE WHAT
It MUST Be Value-Packed.
Life Updates & ‘Me, Me, Me’ = NO!

48. YOUR FREE CONTENT IS THE WHY & THE WHAT
It MUST Be Value-Packed.
Life Updates & ‘Me, Me, Me’ = NO!

49. ● Batch-create content
● Repurpose your content
● Strategic content posting & distribution calendar
VIDEO
AUDIO
SAVE TIME WHILE CREATING FREE CONTENT...

50. YOUR FREE CONTENT IS THE WHY & THE WHAT
PAID = THE TRANSFORMATION
(THE HOW, THE ACCOUNTABILITY, THE ORGANISED STEPS)

52. 4 - You Need To Focus

53. ● E-commerce
● MLM
● Online courses
● Brick & mortar
● Public speaking
● Podcasting
● Brand deals
● Coaching
● Consulting
● Affiliate marketing
● Freelancing
● Events
● Infoproducts...

54. CHALLENGE 5 = MONETISING
● Shiny-object syndrome…
● MLM
● E-commerce
● Online courses
● Brick & mortar
● Public speaking
● Podcasting
● Brand deals
● Coaching
● Consulting
● Freelancing
● Events
● Infoproducts...

55. RECAP: HOW TO DOMINATE SOCIAL MEDIA WITH LAUREN TICKNER
● 1 = IDENTIFY YOUR GOALS ON SOCIAL MEDIA
● 2 = KNOW YOUR NICHE
● 3 = SELECT THE BEST PLATFORMS FOR YOUR IDEAL CLIENTS
● 4 = SELL THE RIGHT THING TO THE RIGHT PEOPLE, THE RIGHT WAY