E-commerce business in Nigeria. Build your online storefront and start selling online in Nigeria.

1. @PatrickAkinwale
HOW TO BUILD A
SUSTAINABLE ONLINE
STORE IN NIGERIA

2. @PatrickAkinwale
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3. @PatrickAkinwale
Think Big - Before We Start
LET’S TALK ABOUT NIGERIA
125,173,17702
177,155,75401
64, 229, 097
03
Sources:
Population – CIA World Fact Book (Jan. 2014)
Mobile – NCC (Dec. 2013)
Internet User – NCC (Jan. 2014)

4. @PatrickAkinwale
“
”
NIGERIA
@PatrickAkinwale

5. @PatrickAkinwale
CURRENT POPULATION OF NIGERIA
177,155,754
- CIA FactBook Jan. 2014 @PatrickAkinwale

6. @PatrickAkinwale
It will take you more than 6 years to shake hands
continuously with every Nigerian for One Second.
@PatrickAkinwale

7. @PatrickAkinwale
NUMBER OF INTERNET
USERS IN NIGERIA
55,930,391
Source:
World Bank 2012
@PatrickAkinwale

8. @PatrickAkinwale
THE POPULATION OF INTERNET USERS IN NIGERIA ARE
MORE THAN PEOPLE LIVING IN TANZANIA
@PatrickAkinwale

9. @PatrickAkinwale
NIGERIA AVERAGE INTERNET USER
SPEND 3 HOURS DAILY ON THE
INTERNET.
80% OF NIGERIA’S INTERNET USERS ARE BETWEEN
THE AGES 19 & 35
&
@PatrickAkinwale

10. @PatrickAkinwale
CONNECTED GSM LINES
162,719,517
Source:
NCC Jan. 2014@PatrickAkinwale

11. @PatrickAkinwale
125,173,177
Source:
NCC Jan. 2014
@PatrickAkinwale

12. @PatrickAkinwale
MOBILE INTERNET SUBSCRIBERS
64,229,097
Source:
NCC Jan. 2014@PatrickAkinwale

13. @PatrickAkinwale
Market Share
MTN
32,704,697
GLO
15,109,791
AIRTEL
10,359,362
ETISALAT
6,055,247
Source:
NCC (Dec. 2013)
@PatrickAkinwale

14. @PatrickAkinwale
AMOUNT SPEND MONTHLY ON RECHARGE
CARDS IN NIGERIA
447.8 BILLION
Source:
NCC March 2014 (Vanguard)@PatrickAkinwale

15. @PatrickAkinwale
ACTIVE USERS IN NIGERIA
12,000,000
@PatrickAkinwale

16. @PatrickAkinwale
Act Now – Before You Start

17. @PatrickAkinwaleIt is the buying and selling of products and services online.

18. @PatrickAkinwale
WHY DO NIGERIANS LOVE SHOPPING ONLINE?
Online stores are considered safe and easy by millions of
Nigerians. The initial fears about security have largely
vanished, with growing number of savvy shoppers buying
goods over the internet without worry.
@PatrickAkinwale

19. @PatrickAkinwale
WHY ONLINE STORES ARE POPULAR IN NIGERIA
• Free Delivery
• Pay On Delivery
• Increased Financial Inclusion
• Low & Discounted Price
• Increased access to internet
• Easy-to-find products
• Convenience
• Save shoppers stress
• Reduction in Debit Card related fraud
• Education
• Promos and Deals
• mCommerce (Mobile Commerce) & sCommerce (Social Commerce)
@PatrickAkinwale

20. @PatrickAkinwale
WHY ARE RETAILERS GOING ONLINE?
Increase sales
Increase exposure
Free from geographic restrictions
Reduce customer queries
Cheap & Affordable
Affluent consumers shop online
Operate 24/7
Niche products thrive online
Reduce cost of doing business.
@PatrickAkinwale

21. @PatrickAkinwale
Start Selling – Are You Ready?
LET’S US TALK ABOUT HOW E-COMMERCE WORK?

22. @PatrickAkinwale
How It Works:
•
• rowse and buy products
• Make payment with their card
•
•
•
•
•
•
•

23. @PatrickAkinwale
BASIC THINGS YOU WILL NEED FOR
E-COMMERCE
• UNIQUE DOMAIN NAME (WWW.YOURSTORENAME.COM)
• WEB HOSTING (WHERE YOUR STORE WILL BE LOCATED AND HOUSED)
• A USER & MOBILE-FRIENDLY WEBSITE (YOUR ONLINE STOREFRONT)
• SHOPPING CART (THE BASKET CUSTOMER USE FOR PRODUCTS)
• A SEARCH ENGINE FRIENDLY WEBSITE (WHERE THEY HEAR ABOUT YOU)
• PRODUCT PAGES (WHERE YOU DISPLAY YOUR GOODS)
• SECURITY: SSL CERTIFICATES (TRUST MARKS USED TO ESTABLISH CREDIBILITY)
• PAYMENT GATEWAY (THE MORE PAYMENT OPTIONS, THE MORE SALES YOU’LL GENERATE)
• DELIVERY & ORDER FULFILMENT (DON'T KEEP CUSTOMERS WAITING TOO LONG FOR THEIR GOODS)
• AFTER SALE CUSTOMER SERVICE (CUSTOMER EXPERIENCE IS EVERYTHING)
• WEB ANALYTICS (IDENTIFY WHICH AREAS OF THE SITE PERFORMING)

24. @PatrickAkinwale
WHAT INFLUENCE NIGERIANS
BUYING DECISION ONLINE
• PAYMENT METHOD AVAILABLE
• UNIQUE NATURE OF PRODUCT
• EASE OF FINDING THE PRODUCT
• THE CONVENIENCE OF SHOPPING ONLINE
• PRODUCT PICTURES
• MOBILE FRIENDLY DESIGN
• THE PRICE OF PRODUCTS
• FREE & FAST DELIVERY
• PRODUCT DESCRIPTION

25. @PatrickAkinwale
Attention: Action Required.
If you're serious about building your online store, then I suggest you start now.
Don't think it can work? Still want more information? Worried that you aren't "ready"?
Stop making excuses. You're assuming that things won't work out when you have never actually
tested to see if that is true. Abandon your assumptions and act now.
You don’t need more experience – otherwise no one would ever start.
You don’t need to learn more. You don’t need luck.
You just need to start.

26. @PatrickAkinwale
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Thanks for reading! I really hope you enjoyed reading it. Though we are
at the end of the guide, I hope this isn't the end of our relationship.
There are (if you're
interested) a few
more ways to
connect with us:
LET'S CONNECT

27. @PatrickAkinwale
THANK YOU