Uploaded bySanjay Jha
How to build a powerful LetsVenture profile?
This document outlines how to create a compelling startup profile for attracting investors on LetsVenture, emphasizing the importance of completeness and clarity in sections such as team, product, traction, and financials. Key components include a crisp company overview, evidence of traction, and thorough financial details to demonstrate growth potential. It also stresses social proof and storytelling, urging startups to effectively communicate their unique selling propositions and engage investors with concise summaries and visuals.
How to build a powerful LetsVenture profile?
- 1. Startup Funding MadeEasy www.letsventure.com Confidential Information LetsVenture 101 How to create a powerful profile?
- 2. Section 1: QuickView Your public profile Complete profile = solid, exhaustive (= executive summary) (= your startups’ visiting card)
- 3. Section 1: QuickView • Startup Video • Public video (< 5min.) • Objective: grab attention • By-product: marketing tool for your product • Investor Deck • Visible only to LV approved investors • Not more than 20 slides – very crisp • Founder Video • Show founders • Product demo (< 15 min.) • Objective: pitch • Discussion Room • For FAQs during fundraising
- 4. Section 2: Team •Team Summary • Extension of team slide from your investor deck • Add brief summary of all the co-founders and core team members • Keep it crisp – 350 character limit • Team • Add team members and manage admin rights • Make sure you add social links and upload a photo • Mention role, focus areas Associate yourself with success – capture the highlights. Incomplete profiles indicate lack of seriousness - wrong signaling. Team page is 2nd most crucial part after traction.
- 5. Section 3: Product •Product / Service summary • Problem and your solution • What are you solving and how? • Keep it crisp – 350 character limit • How are we different • Focus only on your USP • What differentiates you from competition? • Hold attention, keep it crisp – 350 character limit • Product / Service Descriptions • Multiple entries are possible • Keep different entries for different products • E.g. Buyer / Seller • Add screenshots • Dashboard / Analytics / Report / Process flow
- 6. Section 4: Traction •Customer Traction Summary • Evidence trumps potential • Clear numbers – understand what metrics are important in your sector • Give current and past data points – show growth • Keep it crisp – 350 character limit • How do we make money? • Keep language simple • Explain business model as if you were speaking to 5 year old • Hold attention, keep it crisp – 350 character limit • Testimonial • Just the way you add testimonial on website, add them here Traction is your biggest negotiating tool. Traction is what makes a maybe into a yes, a no into a hello – capture attention!
- 7. Section 4: Media Addyour media stories. Social proof is important. Everyone likes a winning team.
- 8. Section 5: Timeline Storytellingis part of fundraise. Timeline is another tool to share your growth story and highlight achievements.
- 9. Section 6: Financials •Details of Current Funding Round • Do mention type – equity or convertible notes • Ask, Dilution and Min. Commitment per investor • Allows investor to understand if you are a potential target • Valuation • Understand your calculations • Be prepared to defend the figures • At times you may have to change, understand why • Monthly Finance • Your current revenue run rate and current burn rate • Gives perspective to investor to understand your growth rate • Makes financial discussions easier • Be sure to upload your financial plan and cap table, alongwith information on previous rounds. Good part of this section is under privacy (your) control for obvious reasons.
- 10. Fine pointers • Connectyour company’s website, facebook, twitter and LinkedIn accounts • You want investors to be able to access your social profiles in single link – remember social proof is important! • If you are or were part of accelerator or incubator program then add it to profile • Be sure to note location, founding year, stage and market – important filters • Hashtages - #college, #sectors, #accelerator programs, #city • No need to hashtag company name or founder names – we see very limited searches
- 11. Fine pointers • Yourtwitter pitch • A/B testing • Keep it very very crisp • Start with single sentence - “Uber for X”, “Alibaba of Y” • Limit yourself to single sentence, but if you must expand then keep it in separate sentence • Logo • Must have Your logo, company name, twitter pitch, sector and stage are what investor look at the first time they see your profile. Rest follows later. A/B testing for twitter pitch and sectors (research investor section)
- 12. Thank you In caseyou have a query, please write to startups@letsventure.com