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How to Build A Brand

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Presentation by Stormhoek Founder Graeme Knox to the Brand South Africa Bloggers Tour, December 2008

BusinessTravel
1 of 38
From nothing, a brand
[object Object],[object Object],[object Object],[object Object],Wine is a luxury purchase
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],37,000 Downloads 56,000 Downloads 715,000 Downloads
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],2003
[object Object],in the world’s second most competitive business sector
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],Technorati authority = 250 Top 20,000 blogs in the world
[object Object],In 2007
[object Object]
[object Object]
Premier Class Winner 2007-2008
[object Object],And if you consider that of 17 South African wines that got a mention ... 3 were from Stormhoek
[object Object],Best Consumer Campaign in British Liquor 2006
[object Object],American Marketing Association Awards 2006 World Marketing Top 50 and 41 more...
Newsmaker of the year…
[object Object],Grand Prix Best Brand Marketing in South Africa Best brand campaign – small budget category
[object Object],[object Object],“The companies and individuals who won gold or won Grand Prix should be treated as heroes. They are the best South Africa has.” “ Winner of the Grand Prix for Brand Campaign was Wellington winery Stormhoek, which showed that there are indeed some in the wine industry who understand how to build a brand internationally.” “ The Grand Prix award went to Stormhoek. It is an example of a David succeeding against several Goliaths, and a true international success story.” “ South Africa needs heroes. Countries with strong brands have strong economics. These are the people who will take SA forward.”
Orbital Crash
[object Object],[object Object],[object Object],[object Object],Our target market
[object Object],[object Object],[object Object],[object Object],[object Object],Everything is media
Blog growth (.co.za)
Sales Growth
We hit the ground running 2008 growth
Over 400 000 people Ranked in Top 25% Average reach per Tweet
Over 650 members Members help each other find Stormhoek or find specific Stormhoek wines Stormhoek group
580 friends Big Love
Stormhoek will be first in liquor industry Find Stormhoek treasure hunts Find unusual wines The Grid
“ the winery blogger no. 1 in the world…” “ My professors are…fascinated by your company…” Stefania Doria, final year student Net Economics, University of Trient, Italy, 23 rd November 2008
Be innovative Then be good Stormhoek.co.za
 

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