Wine entrepreneur Malek Amrani breaks down the biggest trend in Wine Marketing!

1. WineMarketing101:
Who To Target by Malek Amrani

2. Wine is universal. It is understood
throughout most countries, in many
languages and, most importantly,
across multiple generations. So it stands
to reason that wine marketing should be
universal as well, right? Wrong.
Industry authorities believe that
today’s wine marketing efforts may be
most successful when they target a
certain generation. Specifically?
Generation X.

3. Generation X
refers to those individuals that are currently in
their 40s and 50s. They are younger than Baby
Boomers but older than Millennials. And, while
the group is numerically smaller than those
surrounding it, members of Generation X are
poised to take the wine industry by storm.
Here’s why!

4. Higher Income
$15,000 more annually than their
predecessors.
$30,000 more annually than their
successors.
Members of Generation X tend to
make...

5. More
Impressions
Listen to the radio
Read print
Engage in internet activity like
social media and web-browsing
because Generation Xers tend to...

6. Expensive
Taste
A 2017 State of the Wine
Industry report indicates that
“by 2021 Generation X wine purchases
will surpass the Baby Boomers not only in
volume but also in dollars…” The reason?
Generation Xers prefer high-dollar wine.

7. Thank You!
Images: Sourced via https://www.pexels.com/search/Wine/
Malek Amrani