Boosting your SEO with data markup

•

1 like•98 views

Schema markup allows search engines to understand your website better. This in turn helps your website rank better for all kinds of content types. In this webinar, we introduce you to Schema markup and how you can leverage it to improve your SEO ranking.

Boosting your SEO with data markup
5:00 PM to 6:00 PM
SEO Webinar Series
1

Boosting your SEO with
data markup
2
Aakash Khapare
Technology Expert
Shreyas Chikkanna
SEO Expert

Agenda
• Why structured data?
• What is structured data?
• Different Structured Data Format
• Implementing markups
• Tools by Google-
• Structured Data Markup Helper
• Structured data Testing tool
• FAQ
• Closing Notes
3

Why structured data?
• Why wait for Google bots to learn about you overtime?
• Great for local business.
• On-page SEO
4

What is structured data?
• Structured data is on-page markup which provides content with context.
• Enables search engines to better understand the information.
• Helps users find relevant data.
5

Different structured data format
Microdata
RDFa (Resource Description Framework in Attributes)
JSON-LD
7

Different structured data format
Microdata
8
<div itemscope>
<p>My name is
<span itemprop="name">Aakash</span>
<span itemprop=”jobTitle">Technology expert</span>
<span itemprop=”email">aakash@tss.com </span>
<span itemprop=”telephone">(540) 961-1234</span>
</p>
</div>

Different structured data format
RDFa
9
<div vocab="http://schema.org/" typeof="Person">
<a property="image" href="http://aakash.tss.com/images/aakash.png">
<span property="name">Aakash</span></a>,
<span property="jobTitle">Technology Expert</span>
<div>
Phone: <span property="telephone">(540) 961-1234</span>
</div>
<div>
E-mail: <a property="email" href="mailto:aakash@tss.com">aakash@tss.com</a>
</div>
<div>
Links: <a property="url" href="http://aakash.tss.com/">Aakash's homepage</a>
</div>
</div>

Different structured data format
JSON-LD (Recommended by Google)
10
{
"@context": "https://json-ld.org/contexts/person.jsonld",
"@id": "http://aakash.tss.org/images/manu.png",
"name": "Aakash",
"born": "1989-10-09”,
”email": ”aakash@tss.com”
}

Tools by Google
12
Structured data testing tool
Structured data markup helper

Frequently asked questions
• Is data markup only for Google?
• Will search engine read markup data during page indexing or is there
a separate process?
• What Else Can Schema Do for Me?
• Will markup data conflict with Open Graph tags?
20

References and tools
https://developers.google.com/search/docs/guides/sd-policies
http://schema.org
https://developers.google.com/search/docs/guides/search-gallery
https://search.google.com/structured-data/testing-tool
https://www.google.com/webmasters/markup-helper/?hl=en
21

Thank you!
Contact us:
TeamSuccesso Software Pvt. Ltd.
#2264, Ground Floor, 8th Main Road,
D Block, Sahakar Nagar, BLR-92
Email: enquiry@teamsuccesso.com
Phone:+91-80-412-88982
facebook.com/teamsuccesso
twitter.com/teamsuccesso
linkedin.com/company/teamsuccesso-software-pvt-ltd
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Boosting your SEO with data markup

1. Boosting your SEO with data markup 5:00 PM to 6:00 PM SEO Webinar Series 1

2. Boosting your SEO with data markup 2 Aakash Khapare Technology Expert Shreyas Chikkanna SEO Expert

3. Agenda • Why structured data? • What is structured data? • Different Structured Data Format • Implementing markups • Tools by Google- • Structured Data Markup Helper • Structured data Testing tool • FAQ • Closing Notes 3

4. Why structured data? • Why wait for Google bots to learn about you overtime? • Great for local business. • On-page SEO 4

5. What is structured data? • Structured data is on-page markup which provides content with context. • Enables search engines to better understand the information. • Helps users find relevant data. 5

6. 6 Examples

7. Different structured data format Microdata RDFa (Resource Description Framework in Attributes) JSON-LD 7

8. Different structured data format Microdata 8 <div itemscope> <p>My name is <span itemprop="name">Aakash</span> <span itemprop=”jobTitle">Technology expert</span> <span itemprop=”email">aakash@tss.com </span> <span itemprop=”telephone">(540) 961-1234</span> </p> </div>

9. Different structured data format RDFa 9 <div vocab="http://schema.org/" typeof="Person"> <a property="image" href="http://aakash.tss.com/images/aakash.png"> <span property="name">Aakash</span></a>, <span property="jobTitle">Technology Expert</span> <div> Phone: <span property="telephone">(540) 961-1234</span> </div> <div> E-mail: <a property="email" href="mailto:aakash@tss.com">aakash@tss.com</a> </div> <div> Links: <a property="url" href="http://aakash.tss.com/">Aakash's homepage</a> </div> </div>

10. Different structured data format JSON-LD (Recommended by Google) 10 { "@context": "https://json-ld.org/contexts/person.jsonld", "@id": "http://aakash.tss.org/images/manu.png", "name": "Aakash", "born": "1989-10-09”, ”email": ”aakash@tss.com” }

11. Google Search Gallery 11 Corporate Contact Carousel Breadcrumb Logo Article Local Business Music Podcast Product Recipe Review TV and Movie Video And more

12. Tools by Google 12 Structured data testing tool Structured data markup helper

13. Structured data markup helper 13

14. Structured data markup helper 14

15. Structured data markup helper 15

16. Structured data markup helper 16

17. Structured data markup helper 17

18. Structured data testing tool 18

19. Structured data testing tool 19

20. Frequently asked questions • Is data markup only for Google? • Will search engine read markup data during page indexing or is there a separate process? • What Else Can Schema Do for Me? • Will markup data conflict with Open Graph tags? 20

21. References and tools https://developers.google.com/search/docs/guides/sd-policies http://schema.org https://developers.google.com/search/docs/guides/search-gallery https://search.google.com/structured-data/testing-tool https://www.google.com/webmasters/markup-helper/?hl=en 21

22. Q and A 22

23. Thank you! Contact us: TeamSuccesso Software Pvt. Ltd. #2264, Ground Floor, 8th Main Road, D Block, Sahakar Nagar, BLR-92 Email: enquiry@teamsuccesso.com Phone:+91-80-412-88982 facebook.com/teamsuccesso twitter.com/teamsuccesso linkedin.com/company/teamsuccesso-software-pvt-ltd 23

Editor's Notes

Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at a given time. Adding Schema markup to your HTML improves the way your page displays in Search Engine Results Page by enhancing the rich snippets that are displayed beneath the search bar.
Recipes – Video, Food name, company, ratings and reviews, calories count Top stories – Article photo, title, company, data published
An open-community HTML specification used to nest structured data within HTML content. It uses HTML tag attributes to name the properties you want to expose as structured data.
An HTML5 extension that supports linked data by introducing HTML tag attributes that correspond to the user-visible content that you want to describe for search engines. RDFa is commonly used in both the head and body sections of the HTML page. Like meta in head tags
JavaScript notation embedded in a <script> tag in the page head or body. The markup is not interleaved with the user-visible text, which makes nested data items easier to express. Also, Google can read JSON-LD data when it is dynamically injected into the page's contents, such as by JavaScript code or embedded widgets in your content management system.
The search gallery shows how structured data can produce rich results in Google Search. In addition to single rich results (previously known as rich cards), host lists can feature a carousel from a single site. Google has come up with guidelines for different data types and you can find them on google search gallery.
There are 2 tools provided by google for creating markups for your website and verify how Google’s search engine will display the content.
This tool provides a graphical User Interface for developers to grenerate markup data i.e. microdata or JSON-LD for your website. To generate this structured data…
It helps developers to get markup data easily for a page using Graphical user interface.

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