How to Beat the Top Channel Shift Challenges with Channel Shift TV
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Here's the slides from the first episode of Channel Shift TV. You can use these slides in your presentations and you can catch the first episode here: http://channelshift.tv/episodes/how-to-beat-the-top-channel-shift-challenges-with-channel-shift-tv-episode-1/
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How to Beat the Top Channel Shift Challenges with Channel Shift TV
- 1. How to Beat the Top Channel Shift with Channel Shift TV Image source: Avocat Tutorials
- 3. EXTERNAL Image source: Avocat Tutorials
- 4. Image credit: Rena Tom
- 5. What’s this? Q1 2011 = 2.84m Q4 2014 = 2.3m Source: ONS
- 6. 146,000 EVERY YEAR Image credit: James Cridland
- 7. 12,166 EACH MONTH Image credit: James Cridland
- 8. 3,000 A WEEK Image credit: James Cridland
- 9. 608 EVERY WORKING DAY Image credit: James Cridland
- 11. Source: ONS
- 16. And I am
- 21. INTERNAL Image source: Avocat Tutorials
- 24. Image credit: Tim Norris
- 27. • Data - we don’t have good enough data to make decisions with. Image credit: justgrimes
- 29. FACING LOCAL GOVERNMENT in a digital age.
Editor's Notes
- Going through more cuts than an amateur hairdresser’s thumb. last parliament made 40% cuts, this time they forecast another 40% cuts. Cheers George. (picture of george osbourne) local gov preparing for life without funding. Spending money willy nilly Need to be frugal CSTV - help tighten your belts, save money and create efficiencies - BIG or Small
- Here’s a little challenge, what’s this? Random image - joking, not that, this Should I tell you? (image of a woman) “Gaw on, tell us Kane” No of people working in local government You’re probably thinking “so”, it’s not much I didn’t think so either, but when you break it down 4 years - 584,000 decrease that’s 146,000 per year and 12,166 people per month that’s 3,000 people a week. 608 people every working day.
- The staff you have left are fundamental to digital success we’ll give them and you the tools you need to thrive in the digital world: We’ll help you by giving your current staff the skills they need to turn the business around and improve their services. Skills in service transformation, in digital marketing, design, usability
- Challenge no.3, OH NO, a graph. Kane, what you playing at man, I’m drifting off. I thought you were different. The population is rising - increase in inward immigration and births Need to be efficient CSTV will help you design efficient streamlined processes and services that’ll help you serve more people with less people and less coinage.
- More people, huge expectations.
- We’re not responsible for setting expectations
- We’ll help meet and exceed customer expectations by understanding what those expectations are. User centric design and research that translate into creating services based on that feedback. We’ll also bring you the latest in contemporary marketing and digital practice so that we’ll no longer be left behind by the fast paced developments of the private sector.
- “we need to manage their expectations” they can’t be managed, they’re already set you either meet or exceed them or you don’t meet them at all Only be exceeding expectations can you persuade people to use the most efficient channel CSTV will give you the skills you need to design epic services that go above and beyond. GDS - prefer to use - CSTV - so good, they tell other people
- no. 5 - always on, multi device society People are 24 hours a day. mobile analytics WE’ve got to deliver services 24 hours a day on any device We’ll help you understand how people behave these days, what their mind state is like and how we can design for mobile first.
- no.6 We don’t call the shots. Not that specific group of people Even if they’re on board, it’s not always helpful -Thanet We’ll help you persuade the decision makers to not only invest in digital and channel shift but to focus in the right areas.
- What’s your grandad got to do with it? phrase all over the internet like hair on a lion’s bbbbbback. “Culture eats strategy for breakfast” Peter Drucker, Management Consultant If the culture isn’t hospitable to digital and change then you’ll be going nowhere fast like a pigeon trapped under the wheel of the no. 52 stagecoach bus to redcar.
- what is culture? the ‘this is how we do things” status quo status quo OK for BAU, but we’re not in a BAU situation, less money etc the new BAU, is change, improvement, development channel shift tv will explore human psychology and understand how to create habits that lead to positive change and change the status quo plug book
- Almost scare myself there - Alan sugar, face like a methane gas leak. With a face like tangled seaweed. With a face like bulldog sneesing. He just loves sacking people doesn’t he? I wonder how many house keepers he goes through? “i haven’t got to where I am today by having a dirty house.Yeah.” think it means job losses, when it’ll create jobs If you’re an officer, we’ll teach you the skills you need to know to thrive in the workplace if your a manager or CEO, we’ll show you how to motivate your workforce to take their minds away from job losses and onto help the company thrive.
- 3. Siloed working creates competition even between departments and fragments the organisation. Speed awareness example. We’ll focus on how to communicate between teams, how to build relationships and work together to achieve the overall aim.
- 4. Risk aversion - public sector are too risk averse Footer not stupid - orgy Avoiding risk - you operate in your area of comfort OK for BAU, but we’re not in BAU We need to try new things We’ll help convince you and all those around you to take more risks , to fail more and to not be afraid of learning. short term fall out
- 5. Data (impressions) Imperative - good baseline data - where we are / where we’re going / did we get there. Plane not about gut decisions We’ll help you understand how to use data to base decisions on so that you’re not flying blind and doing things that you are informed on.
- 6. skills gap in digital and transformation user research and testing - user centric design marketing, digital and business analysis, lean service and process design, contracts management, agile project management and everything else we need to make digital work. There are people with these skills, but not enough. We’ll create resources and training to up skill your staff in these areas and convince your senior management of the need for them in the first place.
- All about skills - every piece of content will take you further up next myths and misconceptions @channelshifttv shout@channelshift.tv subscribe