The document discusses alternative business models to the traditional "bosshole" approach of showing no mercy to employees or competitors. It provides examples of Four Seasons and TD Industries, which treat employees well and utilize servant leadership. Both companies appear on Fortune's "100 Best Companies to Work For" list and attribute their success to business models that empower employees, satisfy customers, and lower turnover. The document suggests small businesses can also benefit from adopting ethics-focused cultures that respect employees rather than viewing them as tools.