Creating a Business Plan for a fake blog

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Here are some questions that you should consider when starting a new blog. Prepared for http://bloggersatlanta.com - Atlanta Bloggers Meetup Group.

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Creating a Business Plan for a fake blog

  1. 1. Creating a blog An adventure in making a business plan for a blog Atlanta Bloggers – Meetup Group August 4th, 2010
  2. 2. If we fail to plan, we plan to fail Most of my early blogs were for fun, or to satisfy a marketing plan I dreamed up or because of a perceived lack of content in a particular area. But what if every blog was first evaluated by its revenue generation potential, and then created, designed and marketed to achieve that goal only?
  3. 3. Your Assignment … should you choose to accept it ...
  4. 4. Create a winning business plan <ul><li>Some major components that you must identify </li></ul><ul><li>Primary Category </li></ul><ul><li>Target audience </li></ul><ul><li>Revenue models </li></ul><ul><li>Marketing procedures </li></ul><ul><li>You should also have a plan for </li></ul><ul><li>Content Generation </li></ul><ul><li>Reader engagement </li></ul><ul><li>Creating Authority </li></ul>
  5. 5. Before we get started... <ul><li>Pick one person to take notes </li></ul><ul><li>We will spend just a few minutes on each slide </li></ul><ul><li>If you want more time please raise your hands </li></ul><ul><li>Someone in your group will deliver your report at the end of the discussion </li></ul><ul><li>If at any point during the night you have an “Ah-Ha!” please stand up and share it with everyone. </li></ul>
  6. 6. Primary Category <ul><li>My blog will fall into one of the following categories </li></ul><ul><li>Within these categories I will stick to what? </li></ul><ul><li>My special niche will be... </li></ul><ul><li>News & Politics </li></ul><ul><li>Business & Finance </li></ul><ul><li>How-To / Self Help </li></ul><ul><li>Technology </li></ul><ul><li>Entertainment </li></ul><ul><li>Sports & Outdoors </li></ul><ul><li>Culture & Social </li></ul><ul><li>Other Niche category </li></ul>
  7. 7. Target Audience <ul><li>I will tailor my content to the following audience? </li></ul><ul><li>I will be unique because of what? </li></ul><ul><li>I will entice my readers to return by... </li></ul><ul><li>Median Age </li></ul><ul><li>A particular Geographic region </li></ul><ul><li>A particular Demographic segment </li></ul><ul><li>People with a similar interest or cause </li></ul>
  8. 8. Revenue Models <ul><li>My site will be profitable because I will generate revenue how? </li></ul><ul><li>From time to time I will introduce new and more effective revenue sources. </li></ul><ul><li>Sale of Advertisements </li></ul><ul><li>Placement of Affiliate links or promotions </li></ul><ul><li>Lead generation service </li></ul><ul><li>The direct sale of a product </li></ul>
  9. 9. I will market my blog by... <ul><li>Will I invest in advertising? </li></ul><ul><li>Will I hire a SEO consultant or DIY? </li></ul><ul><li>What about social media, whats the plan? </li></ul><ul><li>If so, how much will I spend? </li></ul><ul><li>How will you measure the effectiveness? </li></ul><ul><li>Will you have to spend time there or will it self sustain? </li></ul>
  10. 10. I will generate the following content <ul><li>Just blog posts that people can read online or with an RSS reader </li></ul><ul><li>Photos or images that I produce </li></ul><ul><li>Audio or Video that I produce </li></ul><ul><li>Whitepapers or e-books that are available for download </li></ul><ul><li>Some other form of content? </li></ul>
  11. 11. If I had a $10,000 grant I would <ul><li>What could you invest capital into that would immediately benefit your blog? </li></ul><ul><li>Is there a particular skill that you are lacking that you would allocate these funds towards to accelerate your growth? </li></ul>
  12. 12. Best case scenario <ul><li>After one year of diligently working on my blog, and executing everything that I have planned I could make what type of lifestyle for myself? </li></ul><ul><li>What other benefits would there be to me and my family if I successfully executed this plan. </li></ul>
  13. 13. Count the costs <ul><li>How much of my personal time will I have to sacrifice? </li></ul><ul><li>Will I miss other opportunities? </li></ul><ul><li>Will people think I am crazy for putting everything on the line to become a “blogger”? </li></ul><ul><li>Will I have to pony up some of my own cash? </li></ul><ul><li>Will beans and rice do the trick if I fail? </li></ul><ul><li>What type of a back up plan will I have? </li></ul><ul><li>IS IT WORTH IT? </li></ul>
  14. 14. Each group please send forth your representation <ul><li>Tell us about your blog </li></ul><ul><li>How did you answer the questions </li></ul><ul><li>What were your tables biggest learnings </li></ul><ul><li>Audience Participation questions? </li></ul><ul><li>Suggestions? </li></ul>
  15. 15. Now lets reflect on our own blogs... <ul><li>Is there anything that we have discussed here that I can apply to my own blog? </li></ul><ul><li>What would you have done differently had you answered all of these questions before you ever wrote a blog post? </li></ul><ul><li>Is it too late to go back and do a couple of them? </li></ul><ul><li>What benefit do you think it would have? </li></ul>
  16. 16. Using what we have discussed and learned tonight <ul><li>Please write down your biggest “Ah-Ha!” </li></ul><ul><li>What is your homework to do this month? </li></ul><ul><li>Have you collected any business cards tonight? </li></ul><ul><li>Pick one card and find that person before you leave tonight, ask them to be your accountability partner and follow up with them within one week. </li></ul>
  17. 17. Announcements <ul><li>Speaker suggestions for next months </li></ul><ul><li>WordCamp Savannah! </li></ul><ul><li>Leadership Team </li></ul><ul><li>Our speaker for next month will be... </li></ul>

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